In today’s world, having a strong and memorable brand name is crucial for the success of any business. A well-crafted brand name can capture the essence of a company, convey its unique value proposition, and establish a strong emotional connection with its target audience. However, creating the perfect brand name is not always easy, and many businesses struggle to find a name that truly resonates with their customers. Nobody picks a name for their brand with the idea to change it. But businesses change – sometimes they expand over borders and offering beyond their founders wildest dreams, sometimes there are legal issues, sometimes the market demands it, sometimes the original name was a compromise to begin with.
Many companies have turned to rebranding. Some of the most common reasons for that are
To better reflect the company values and mission
To stay current and relevant in the industry
To differentiate the brand from competitors
To appeal to a new target audience or expand into a new market
To shed negative associations or perceptions of the brand
To simplify or streamline the brand name or messaging
To signal a change in ownership or leadership
To comply with legal or regulatory requirements
To unify the brand after a merger or acquisition
To consolidate the brand when there is a mismatch between the brand desired identity and how consumers and business partners refer to it
To secure a matching .com domain name that is easy to remember and type
To eliminate confusion with a similar or unrelated domain name owned by another company or individual
In this table, we have compiled a list of businesses that successfully rebranded to better names and secured the matching .com domain names for them.
company
old name
challenges
new name
price
story
Bus
sharethebus.com
The previous name confined the company to the perception of solely a bus-sharing platform, impeding their ability to broaden their services beyond that and provide customers with a more comprehensive range of solutions.
bus.com
NA
Arcadia
arcadiapower.com
The previous name may create a misconception that Arcadia's scope is power plants, which potentially causes misalignment with the company's overarching mission and values.
arcadia.com
NA
Dominos
dominospizza.com
The old name restricted the company to just "pizza," limiting its appeal to other offerings.
dominos.com
NA
Sunshine
lumilabs.com
The old company name is less clear and memorable, while "Sunshine" is a well-known and positive term that immediately evokes warmth and positivity.
sunshine.com
NA
Experience
socialsurvey.com
The old name implies a focus solely on social media-related surveys, which can hinder the company's ability to attract potential customers who are looking for a wider range of solutions.
experience.com
NA
Angi
angieslist.com
As the company evolved to offer more than just a list, the old name became too narrow and didn't accurately reflect the company's offerings.
angi.com
NA
Oda
kolonial.no
Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.
oda.com
NA
Quilter
oldmutualwealth.co.uk
Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.
quilter.com
NA
Radarr
circussocial.com
The old name included the word "social", which may limit expansion into other areas of data analysis and prediction.
radarr.com
NA
Game Developer
gamasutra.com
The old name was seen as limiting, alienating people outside the gaming industry. Game Developer is more straightforward and inclusive, describing the site's audience better.
gamedeveloper.com
NA
Owner
profitboss.com
The previous name was longer and restrictive because it included specific terms, while Owner is more clear and memorable, which can be beneficial for brand recognition and user engagement.
owner.com
NA
Treepz
plentywaka.com
The previous name of the company was a blend of English and Nigerian languages, and the term "waka" could have diverse meanings across Africa, potentially causing confusion among customers and deviating from the company's vision.
treepz.com
NA
Runwise
heatwatch.com
The previous name of the company suggested a limited scope of services, whereas Runwise has the potential to provide a broader range of offerings.
runwise.com
NA
Simulate
eatnuggs.com
Before the rebrand, the company did not possess its exact brand match domain name and had resorted to adding the term "eat." This may cause confusion among customers and pose a potential barrier to the company's growth.
simulate.com
NA
Looka
logojoy.com
The word "logo" in the former company name is overly constrictive and could hinder its potential to broaden its services beyond simple logo design.
looka.com
NA
Cal.com
calendso.com
The length and complexity of the previous name could pose difficulties for customers to accurately recall and type it.
cal.com
NA
Shortcut
clubhouse.io
Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.
shortcut.com
NA
Wayspring
axialhealthcare.com
The previous name was more restrictive, long and difficult to remember and may limit the company's service offerings to a specific area.
wayspring.com
NA
Wolfspeed
cree.com
The former name of the company no longer aligned with its current vision and goals.
wolfspeed.com
NA
Wise
transferwise.com
The old name did not reflect the company's broader range of services and growth beyond its original roots as a money transfer buisness.
wise.com
$2M
B1
block.one
The previous name was not protected with an exact brand match .com domain name, which could have led to confusion and difficulty in accessing it.
b1.com
NA
Compass
urbancompass.com
The old name was more restrictive, long and potentially difficult to remember.
compass.com
NA
Shokz
aftershokz.com
The previous name was longer and difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.
shokz.com
NA
Redpanda
vectorized.io
Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.
redpanda.com
NA
Ortto
autopilotapp.com
Before the rebrand, the company did not possess its exact brand match domain name and had resorted to adding the word "app." This may cause confusion among customers and pose a potential barrier to the company's growth.
ortto.com
NA
Sago
schlesingergroup.com
The old name was too complex and not easy to remember, which could have affected the brand's visibility and recognition.
sago.com
NA
Ignite
tendermint.com
The old name is longer and difficult to remember, which could have affected the visibility and recognition of the brand.
ignite.com
NA
Centific
pacteraedge.com
The old name was too complex and not easy to remember, which could have affected the brand's visibility and recognition.
centific.com
NA
Zevra
kempharm.com
The old name contains the word "pharm" which may limit the company's vision and scope.
zevra.com
NA
TRINEXIA
credencesecurity.com
Тhe term "security" in the old name may imply a focus only on security-related services, which could be limiting for the buisness.
trinexia.com
NA
Zeitview
dronebase.com
The old name limited the company to drones only, which does not accurately reflect the full scope of their services.
zeitview.com
NA
Tenity
f10.global
The old company name contained a number and was not protected with an exact brand match .com domain name, which could have led to confusion and difficulty in accessing it.
tenity.com
NA
Emeren
renesolapower.com
The previous name was restrictive as it included specific terms that could limit the perception of the company's services.
emeren.com
NA
AMH
ah4r.com
The old company name contained a number and was too long and complicated to remember, which could have affected the brand's visibility and recognition.
amh.com
NA
Apryse
pdftron.com
The former name of the company was overly complex and challenging to type, and it included the acronym "PDF," which could have restricted the appeal of the company's services.
apryse.com
NA
Fanzo
matchpint.com
The previous name was difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.
fanzo.com
NA
Macro
coparse.com
The previous name was difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.
marco.com
NA
Navan
tripactions.com
The old name limited the company's potential to expand beyond just trip as a service.
navan.com
NA
CTI
conferencetech.com
The previous name's length and complexity could lead to difficulties for customers to accurately recall and type it, while also limiting the company's branding to technology only, potentially hindering its growth.
cti.com
NA
Determ
mediatoolkit.com
The previous name was long and difficult to remember and limiting the company's scope to a specific set of services, which impedes growth opportunities.
determ.com
NA
Copilot
joinportal.com
Before the rebrand, the company did not possess its exact brand match domain name and had resorted to adding the term "join." This may cause confusion among customers and pose a potential barrier to the company's growth.
copilot.com
NA
Calero
caleromdsl.com
The old name was too complex and not easy to remember, which could have affected the brand's visibility and recognition.
calero.com
NA
Coviance
lenderclose.com
The previous name was long and difficult to remember and limited the company's scope to a specific set of services, which impedes growth opportunities.
coviance.com
NA
Fortra
helpsystems.com
The former name is longer and indicates a narrow focus on providing assistance, while Fortra is shorter and allows for a broader range of services.
fortra.com
NA
Monday
dapulse.com
The old name proved to be a hindrance as it was frequently mocked by both internal staff and external individuals who failed to grasp the correlation between the name and the company’s offerings.
monday.com
NA
Moniepoint
teamapt.com
The previous name was difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.
moniepoint.com
NA
Going
scottscheapflights.com
The previous name, which included the founder's name, restricted the company's image by not representing the entire team and being limited to only cheap flights.
going.com
NA
Howdy
austinsoftware.com
The old name limits the company's branding to its location and function, while Howdy is a more versatile and memorable name.
howdy.com
NA
Wellfound
angel.co
Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.
wellfound.com
NA
Renantis
falckrenewables.com
The former name is longer and difficult to remember and may limit the company's focus and service offerings.
renantis.com
NA
company
old name
challenges
new name
price
story
While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.
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