The newly formed company secured its exact brand match domain name Cavendish.com, a critical step in bolstering their online presence, capitalising on the benefits of a singular and unique identity in this rebranding process. This move positions Cavendish for success in a changing financial landscape, marked by increasing consolidation within the industry.
In business since 2009 and known for its expertise in SaaS-based productivity, communication, and time management solutions, COING has refreshed its brand identity. With this transformation, the company aims to better represent its business software ecosystem. Known for products like Clockify, Pumble, and Plaky, COING will now operate under the new brand name, CAKE.COM.
In a strategic move echoing Jamie Siminoff’s successful rebrand of DoorBot to Ring – which elevated the company in the home security sector – the former Ring CEO is now turning his attention to Latch, Inc. The company announced its upcoming rebrand to Door.com, a decision aimed at amplifying its vision of “unlocking the potential of the Honest Day’s Worker.”
On the occasion of its 10th anniversary since its Initial Public Offering (IPO), CentralNic Group, the global internet services holding company, has unveiled its rebrand to Team Internet Group. Effective from the 5th September 2023, the company’s shares will be available for trading under the new ticker symbol: “TIG”.
The transformation of Uuni into Ooni, along with the acquisition of the new domain Ooni.com, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.
Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point.
MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers, Men.com, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance.
Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.
Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.
Cliverse Media has announced a major rebrand of its flagship website, All About Cats, now known as Cats.com. The change is a reflection of the site’s dedication to providing cat enthusiasts with the most in-depth and reliable information on feline care, behaviour, health, products, and much more.
Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.
Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”