Rebrands

GeothinQ Rebrands to Latapult to Support the Next Phase of Dynamic Mapping and Collaboration Tools

GeothinQ, a geographic information system (GIS) platform that powers data-validated, location-smart business decisions, rebranded to Latapult in April 2024.

City Innovate Rebrands to Authorium to Better Reflect Its Evolution

City Innovate, a technology company offering a cloud-based platform for governments to improve procurement, contracting, policy, HR, and grant management processes, rebranded to Authorium in May 2024.

Aegion Corporation Rebrands to Azuria™ Water Solutions with Azuria.com

Aegion Corporation, a leading provider of technology-enabled solutions for the water industry, has rebranded to Azuria™ Water Solutions. The rebrand reflects the company’s strategic focus on delivering technology-enabled solutions for the water infrastructure market. Over the last three years, the company has divested unrelated businesses, acquired 12 companies with industry leading talent and services, and […]

Golden Malted Rebrands to Golden Waffles to Better Align with its Beloved Offerings

This new name modernises the brand’s identity and better aligns with the products that customers have come to know and love.

Bridgewater Sports Complex Rebrands to Bridgewater Dome in Celebration of its 30th Anniversary

Bridgewater Sports Complex, a family-owned sports facility established in 1994 by Patty and Mark Oliari, has rebranded to Bridgewater Dome in celebration of its 30th anniversary.

Sports Marketing USA Rebrands to epikkos: Commitment to Epik Travel Experiences

Sports Marketing USA, a leading provider of sports fan vacation experiences for over 30 years, has rebranded to epikkos™.

Media and Games Invest (MGI) Rebrands to Verve with Verve.com

Dictionary word .com domains like Verve.com are highly valued for their simplicity and memorability, significantly enhancing brand recognition and online visibility.

Mike and the Moonpies Rebrand as Silverada: A Bold New Chapter for the Band

Mike and the Moonpies are changing their band name after 16 years of making music. The Texas band, led by Mike Harmeier, is rebranding as Silverada to reflect their serious ambitions for the future.

Why do Fitness Companies Rebrand? Lessons from 7 Successful Cases

Choosing the right name for your fitness brand is an important decision that can significantly impact your company’s success.

From DivPlast.com to Aprios.com: Standing Out with an Exact Brand Match Domain

Diversified Plastics, Inc. has rebranded and now operates under the name Aprios Custom MFG.

Unlocking Brand Potential: Earth Ocean Farms Rebrands with Santomar.com

Earth Ocean Farms, a pioneering aquaculture company in Mexico, has rebranded itself as Santomar. The launch of Santomar signals a new phase for the company as it continues to innovate in regenerative aquaculture.  The name Santomar, which blends the Spanish words for “saint” and “sea,” reflects the company’s deep respect for the ocean, its species, […]

Why do HR Companies Rebrand? Lessons from 7 Successful Cases

Here’s a closer look at why HR companies rebrand and examples of some that have successfully undertaken this transformation.

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