Rebrands Archives - Smart Branding

Kolonial.no rebrands as Oda

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

Entercom rebrands as Audacy

After more than 50 years as Entercom Communications, the Philly-based national radio giant is changing its name to Audacy.

Reckitt Benckiser rebrands itself as simply Reckitt

The British manufacturer behind Lysol, Clearasil and Durex, announced it would rebrand itself and be known simply as Reckitt (which is the only name most people ever called it anyway).

SocialSurvey rebrands to Experience.com

The switchover from SocialSurvey.com to Experience.com has happened in February 2021. The company upgraded its domain from SocialSurvey.me to SocialSurvey.com, and finally to Experience.com.

Lumi Labs rebrands to Sunshine

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

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