TripActions, the all-in-one travel, corporate card, and expense management solution, has rebranded to Navan and consolidated its services into a super app. The new brand name Navan is a creative combination of the words navigate and avant.
Conference Technologies, Inc was founded in 1988 by Jane and Dennis Woodhouse as a privately held audio visual firm. Today, the company is a leading provider of custom audio-visual systems integration solutions, serving customers worldwide with a wide range of services.
Founded in 2014, Mediatoolkit has established itself as a premier media monitoring solution that empowers businesses to make data-driven decisions. The company has recently undergone a comprehensive rebranding process and will now be known as Determ, a name that reflects its evolving capabilities and growth trajectory.
Copilot is revolutionizing the way services businesses operate and grow, offering a comprehensive platform designed to streamline the client experience. The platform includes built-in support for messaging, payments, file-sharing, and help centers, and also a comprehensive API for automations and custom apps.
Calero-MDSL, a leader in the rapidly expanding Technology Expense Management (TEM) software industry, has announced a comprehensive rebranding strategy. The rebranding includes simplifying its name to Calero, rebranding its platform as Calero.com, and introducing a new logo and refreshed visual identity. This move is a strategic step taken by the company to solidify its position as a leader in the TEM software space and to announce its innovative path for the future.
HelpSystems, a leading US-based security software company, has announced its rebranding to Fortra. The new name reflects the company’s recent pivot towards cybersecurity, and its mission to provide comprehensive cyber defense solutions to global customers.
Fintech company LenderClose, known for simplifying and scaling the home equity lending process through its cloud-based platform, announced a rebrand to Coviance. Founded in 2015 by Omar Jordan, a lending industry vet, Coviance offers community lenders a user-friendly technology solution to lend more efficiently, faster, and at scale.
Today, we will take a look back at one of the most notable rebranding successes in corporate history – the transformation of daPulse into monday.com. The company’s rebranding efforts helped to reposition the brand and drive significant growth, making it a prime example of how rebranding can be a powerful tool for companies looking to expand and evolve their business.
In August 2022, Moniepoint raised $50M in a Series B funding round and was recognized as a top global fintech by CBInsights. The rebranding to Moniepoint reflects the success of its flagship product as the go-to digital banking solution for businesses in Nigeria.
In 2022, the well-established company Anthem Inc, with 78 years of history, made the decision to rebrand and become Elevance Health. The process of rebranding can be a daunting task for any company, but for Elevance Health, the decision to change their name was driven by the need to better align with their core values and mission.
Scott’s Cheap Flights, founded by Scott Keyes in 2015, began as a hobby after he stumbled upon a jaw-dropping deal on a roundtrip ticket from NYC to Milan. However, as the company evolved and grew, it expanded to offer a comprehensive travel service, including a cheap flight search engine, multiple newsletters, and a forthcoming mobile app.