Rebrands

Kolonial.no rebrands as Oda

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

Entercom rebrands as Audacy

After more than 50 years as Entercom Communications, the Philly-based national radio giant is changing its name to Audacy.

Reckitt Benckiser rebrands itself as simply Reckitt

The Reckitt Benckiser name was formed in March 1999 from the merger of British company Reckitt & Colman plc and Dutch company Benckiser N.V. In 2014, Reckitt Benckiser announced it was dropping its full name in favor of the RB brand. According to Rakesh Kapoor, the old name was “a bit of a mouthful” and the name change would make […]

TransferWise.com upgrade to Wise.com

On March 2nd, Wise announced that the company is moving its brand from TransferWise.com to the EBM domain name Wise.com. Wisely, right?

UrbanCompass.com upgrade to Compass.com

UrbanCompass rebranded to simply Compass and secured the exact match brand domain name. Find out the reasoning for the brand upgrade.

MyChewy.com upgrade to Chewy.com

From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.

TeslaMotors.com upgrade to Tesla.com

Tesla Motors upgraded to Tesla to match the company’s wider offering. Find out more about why Elon Musk invested $11 Million in a domain name.

Massdrop.com upgrade to Drop.com

Why did MassDrop.com drop the “mass” from its name? Find out about the reasoning behind this great brand upgrade.

HeadlightsDepot.com upgrade to Headlights.com

HeadlightsDepot upgraded its domain name from HeadlightsDepot.com to Headlights.com to match their vision of becoming the authority in automotive lighting.

JambaJuice.com upgrade to Jamba.com

Jamba Juice upgraded their brand to open horizons to more products added to their offering. The company secured the matching domain Jamba.com.

TheFacebook.com - Facebook.com - FB.com

Was Facebook always Facebook? Find out more about the story of the brand and the domain names they own.

UberCab.com upgrade to UBER.com

Did you know Uber was initially called UberCab?

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