SB RSS
Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
I Love Hummus, a Czech food company, celebrated its 10th anniversary with a rebrand to Beavia. After entering new markets and expanding their assortment, the name I love Hummus proved to be limiting for the brand. The new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return […]
The Minneapolis-based Flipgrid launched in 2015 as Vidku, a video-discussion platform started by a University of Minnesota professor as a way to stay in touch with his students for a course he was teaching. After significant growth, Flipgrid has become a powerful tool that allows Educators to create and share discussion topics with their learning […]
RouterHosting, a pioneering VPS hosting company, recently announced a rebrand to Cloudzy. The new name reflects the company’s decision to improve its services and advance toward cloud computing. What helped us decide to rebrand was the desire and power to deliver more and better services to our customers. Our upcoming product line will come with […]
Tilney Smith & Williamson, the UK’s leading integrated wealth management and professional services firm, consolidated its brand under a new name – Evelyn Partners. The rebrand follows the completed merger of the two businesses in 2020. Smith & Williamson was founded in Glasgow in 1881, and Tilney in 1836. The new name reflects the business’s […]
ServerCentral Turing Group, also known as SCTG, has recently gone through a major rebranding initiative, including a new website, logo, name, and domain name – Deft.com. The company started as a network and data center managed service provider. For the past ten years, the business has experienced double-digit, year-over-year growth, expanded its scope and services […]
RetargetApp launched in 2015 as a simple solution for Retargeting ads on Facebook. After significant growth, expansion, and the addition of new services, the company announced that it has outgrown its name and is rebranding to Adwisely. It took us quite a while to choose a new name. We wanted to make sure that it […]
RentPath is a leading rental industry digital marketing solutions provider. Its network of rental listing services includes Rent.com, Rentals.com and ApartmentGuide.com. The company was acquired by Redfin in April 2021 for $608 million. After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along […]
Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money. The company recently rebranded to Sagiliti, after more than two decades of experience in the fast-growing utility and energy consulting sector. Our customers are seeing tremendous value by working with […]
Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., and TheFacebook, Inc, spent $60 Million in December 2021 to purchase the trademark assets of Meta Financial Group. Meta Financial Group will be changing its name to Pathward later this year. They have secured Pathward.com. The Pathward name represents the company’s commitment […]
Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]
EGT Interactive is a Bulgaria-based online gaming software developer. The company recently rebranded to Amusnet Interactive to drive further growth and embrace new opportunities. With this rebrand, the company decided to stay one step ahead by evolving to a new brand name that better reflects its core offering and company values. Our new Amusnet Interactive […]
Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]
Previous page Next page