From Cathay Pacific Cargo to Cathay Cargo: Strengthening Brand Alignment and Global Ambition

Cathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign. The change, according to the company, reinforces its strong brand association and perceptions held by its customers and aligns the cargo business with the same purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering. 

Beachbody Rebrands to BODi: A Move Towards Embracing Authenticity and Personalisation in Pursuit of Health and Fitness Goals

Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow.

100+ Companies that Nailed their Rebranding Efforts by Securing Matching .com Domains

In this table, we have compiled a list of businesses that successfully rebranded to better names and secured the matching .com domain names for them.

Sextant Stays Rebrands to Roami, Reflecting Impressive Growth and Commitment to Human-Centred Hospitality

Sextant Stays, a human-centred hospitality company, has recently undergone a rebrand and changed its name to Roami. This change coincides with the announcement of a $14 million Series A funding round led by Vigo Capital, bringing the brand’s total funding to $29 million. According to the company, the rebrand is more than just a name […]

Rent-A-Center Undergoes Rebranding as Upbound Group, Retains Retail Brand Names

Rent-A-Center, a Plano-based company that operates over 2,400 Rent-A-Center retail units across the U.S., Mexico, and Puerto Rico, as well as Acima’s third-party, virtual lease-to-own solutions and RAC’s Acceptance Now flexible leasing unit, has undergone a significant rebranding effort.

Schlesinger Group Rebrands to Sago: A Symbol of the Future and a Clear Reflection of the Company's Current Position

In addition to moving to a stronger and simpler brand, Sago has also invested in an exact brand match CVCV domain name – CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures. 

From Tendermint to Ignite: A Rebranding that Sparks Change on the Frontier of Web 3

The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services. 

Pactera EDGE Becomes Centific to Reflect Its Evolution and Growth as a Leading Digital Solutions Provider

Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms. 

ESHA Research and FoodLogiQ Join Forces to Transform the Food Industry with Rebrand to Trustwell

In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.

Jasper Colin Drops "Research" From its Name to Reflect an Expanded Suite of Services

In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.

KemPharm Transforms into Zevra, Focused on Advancing Rare Disease Therapeutics

KemPharm, a rare disease therapeutics company, changed its name to Zevra Therapeutics. The rebrand signifies the company’s amplified commitment and focuses towards creating innovative, patient-centred therapies for rare conditions that have limited or no existing treatments available.

Credence Security Accelerates Growth and Innovation with Rebranding to TRINEXIA, Unifying its Sister Companies Under One Brand Identity

As part of its rebranding efforts, the company also made the strategic decision to adopt a new domain name, The move to a shorter, exact match .com domain name can enhance the brand’s credibility and professionalism, helping it stand out from competitors online.

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