10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]

GLOBAL 500 2021 - The annual report on the most valuable and strongest global brands

Brand Finance, the world’s leading brand valuation consultancy, just released their Global 500 2021 Brand Value Report. Here are the key findings. “With the onset of the pandemic, tech brands have experienced unprecedented demand for their products and services. At the same time, across sectors, brands which have pushed the boundaries of technological innovation have […]

Analyzing the subsidiary companies of Alphabet Inc.

We’ve decided to take a look at the brand identity of some of the companies that are part of Alphabet. What are their domains? How dedicated are they to creating a brand identity?

2010 - 2020 a Decade in Domains part 9 - Blockchain and AI brands

Let’s look at the names some of the most known players in the blockchain industry.

2010 - 2020 a Decade in Domains part 8 - Direct to consumer brands

In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]

2010-2020 a Decade in Domains part 7 - Epic fails

Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.

2010-2020 a Decade in Domains part 6 - Generation Alpha of Brands

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]

2010 - 2020 a Decade in Domains part 5 - Personal names as brands

In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.

2010 - 2020 a Decade in Domains part 4 - Descriptive names

Startups choosing simple words that describe their businesses Descriptive brand names are those that clearly describe the product or service the company offers – think of Pizza Hut or SkillShare for example. Descriptive names can be great for SEO and make communicating what you do so much quicker. Let’s see what businesses picked descriptive names […]

2010 - 2020 a Decade in Domains part 3 - Short and sweet: brands with short names

One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]

2010 - 2020 a Decade in Domains part 2 - Brands rebranded

In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.

2010 - 2020 a Decade in Domains part 1 - Brands simplified their names

Let’s look at how have brands and their domain names evolved over the last decade.

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