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How to name your business

What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]

Lexicon Branding – CMO Survey

Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]

What do owners of premium domain names say?

There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

2010 - 2020 A decade in domains, Part 5

Blockchain started its journey across the world on January 3rd, 2009, in the wake of a global financial crisis. A mysterious figure – Satoshi Nakamoto launched a virtual currency named Bitcoin that functioned on what he called a « Proof of Work chain. ». By December 2010 Satoshi disappeared as mysteriously as he appeared and […]

2010 - 2020 A decade in domains, Part 4

Naming and branding are by far not easy, even for well established global brands. In the 60s Electrolux came up with the infamous “Nothing sucks like an Electrolux.” Edgy marketing or just fail? It’s for you to judge. Let’s have a look at some recent naming and branding attempts gone wrong.

2010 - 2020 A decade in domains, Part 3

In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.

2010 - 2020 A decade in domains, Part 2

In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses who picked short and descriptive names.

2010 - 2020 A decade in domains, Part 1

Let’s look at how have brands and their domain names evolved over the last decade.

How to value a domain name for your business?

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

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