What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]
Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]
There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.
Blockchain started its journey across the world on January 3rd, 2009, in the wake of a global financial crisis. A mysterious figure – Satoshi Nakamoto launched a virtual currency named Bitcoin that functioned on what he called a « Proof of Work chain. ». By December 2010 Satoshi disappeared as mysteriously as he appeared and […]
Naming and branding are by far not easy, even for well established global brands. In the 60s Electrolux came up with the infamous “Nothing sucks like an Electrolux.” Edgy marketing or just fail? It’s for you to judge. Let’s have a look at some recent naming and branding attempts gone wrong.
In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses who picked short and descriptive names.
From door to door, print advertising and billboards, through digital marketing, search engines and now – the world accessible from a screen in our pocket – the way businesses reach customers has, and will continue to change over time. 2000-2010 was marked with the smart phones making everything possible on the go and from the […]
This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.