Branding tips

Cognitive biases applied to domain names

A cognitive bias by definition is a systematic error in thinking that affects how we judge the information we receive, and so the decisions we make as a result. We have that ability to create our own subjective reality based on our perception of the information input from the world around us. It is usually […]

Branding a product good for health with respect for our planet - the story of ODONTELLA

ODONTELLA is the producer of the world’s first marine microalgae authorized for human consumption. The ODONTELLA company was created in 2016 on the basis of the scientific and nutritional knowledge of Dr Alain Guillou. The CEO is Patrick de Bossoreille. ODONTELLA is developing a range of foods produced from marine algae and microalgae – a […]

What happens with your brand when social media sites go down?

When social media platforms used by billions of people worldwide shut down, lives are disrupted and brands are cut off from customers. What would possibly happen to your brand?

The moment when brands chose to rise to the occasion in Euro2020

UEFA has denied banning rainbow flags from the Euro 2020 fanzone and stadium in Budapest. Here’s how brands chose to rise to the occasion in Euro2021.

12 Inspiring Quotes About Branding

We hope you enjoy them (we certainly do).

How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

Learn from the best: Bob Iger on branding

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

Then and Now: How branding and marketing have changed

Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.

When it comes to digital transformation, are you a leader or a laggard?

We recently came across the study called Six habits of digital transformation leaders, and, considering that digital transformation is the integration of digital technology into all areas of a business, we have decided to pick the most interesting quotes that will make you think: Are you a leader or a laggard?

Why investing in your branding is the best strategy for your business

When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.

8 entrepreneurs share their brand strategy for 2021

We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.

10 entrepreneurs share their thoughts on how to build a strong brand online

We asked for some opinions from the fashion and entrepreneurial world what are their thoughts about Bottega Veneta’s move and what would be their advice on moving towards creating a stronger brand and building a direct connection with customers.

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