Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
We live in peculiar times. Today more than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we have access to information and can easily spread information too. We […]
David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]
We hope you enjoy them (we certainly do).
You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.
Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.
Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.
We recently came across the study called Six habits of digital transformation leaders, and, considering that digital transformation is the integration of digital technology into all areas of a business, we have decided to pick the most interesting quotes that will make you think: Are you a leader or a laggard?
A New Chinese Year is about to start, and we are using it as an excuse to take a deeper look at Chinese brands and e-commerce trends.
When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.
Gianluca Ruggiero, Founder & CEO of MASSIVE, shared his thoughts on why strong relationships are key to luxury brand building. Bottega Veneta recently left social media. Even though not officially announced, some possible reasons may be focusing on building a direct connection with their customers, looking for more exclusive experience and issues with privacy of […]
As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.
We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.
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