Branding tips

Navigating Domain Name Concerns: What You Need to Know

Navigating the world of domain names can be complex, but addressing these common concerns with a strategic mindset can lead to long-term benefits for your business.

Why do Fitness Companies Rebrand? Lessons from 7 Successful Cases

Choosing the right name for your fitness brand is an important decision that can significantly impact your company’s success.

Mistakes Are Inevitable in Business, But Your Domain Doesn't Have to Be One of Them

Mistakes are a natural part of running a business, but your domain name doesn’t have to be one of them.

Why do HR Companies Rebrand? Lessons from 7 Successful Cases

Here’s a closer look at why HR companies rebrand and examples of some that have successfully undertaken this transformation.

How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

How to Name a Unicorn?

As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.

Thinking of Rebranding Your Business? 12 Signs That It's Time

Changing the name of your business is a big decision, but sometimes it’s the best move forward.

Unlocking Branding Potential: The Creative Use of Domain Names

Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.

Barbie and Mattel: A Tale of Brand Protection and Market Leadership

As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.

Ceridian's Bold Move: Rebranding to Dayforce and the Power of Naming Your Brand After Your Main Service

Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.

Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs

Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.

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