Branding tips

How to bring positive change with advertising?

We live in peculiar times. Today more than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we have access to information and can easily spread information too. We […]

The plot to kill the dot com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

Things No One Told You About Branding: 12 Inspiring Quotes From Experts

We hope you enjoy them (we certainly do).

How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

Learn from the best: Bob Iger on branding

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

Then and Now: How branding and marketing have changed

Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.

When it comes to digital transformation, are you a leader or a laggard?

We recently came across the study called Six habits of digital transformation leaders, and, considering that digital transformation is the integration of digital technology into all areas of a business, we have decided to pick the most interesting quotes that will make you think: Are you a leader or a laggard?

A Lucky Year for Chinese Brands

A New Chinese Year is about to start, and we are using it as an excuse to take a deeper look at Chinese brands and e-commerce trends.

Why investing in your branding is the best strategy for your business

When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.

Interview with Gianluca Ruggiero: How brands can survive (and thrive) in the luxury market

Gianluca Ruggiero, Founder & CEO of MASSIVE, shared his thoughts on why strong relationships are key to luxury brand building. Bottega Veneta recently left social media. Even though not officially announced, some possible reasons may be focusing on building a direct connection with their customers, looking for more exclusive experience and issues with privacy of […]

Importance of Brand and Domain in Digital Marketing

As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.

8 entrepreneurs share their brand strategy for 2021

We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.

Previous page Next page