Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
On the 5th of January 2021, just after an exclusive presentation of their Spring 2021 collection, Bottega Veneta deleted their Twitter, Instagram, and Facebook accounts leaving fans and marketers puzzled. Over the last decade brands in fashion and not only, have increasingly built strong reliance on social media to reach and engage their customers. Recent […]
Why do we hold certain brands and products in such high regard? The answer is Brand Equity.
Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.
There is no question, running a startup is not for the faint-hearted. It takes effort, hard work, abilities, know-how, perseverance, and resources. Many startup founders fail to realize that early branding is often crucial for staying in business. We often look at success and avoid focusing on failure – of course, everyone likes a good story, it’s lighter, more […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.
Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?
What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
Acquiring the most expensive domain names as the cheapest way to market your business online.
How to define your authentic brand voice and stand out.
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