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Risks and Benefits of Using Country Extension Domain Names

What are country domain extensions? Country domain name extensions, or country code top-level domain (ccTLD) are internet top-level domains generally used or reserved for sites based within a country, sovereign state, or dependent territory that identifies with a country code. Each country has their own domain extension specified by the International Standards Organization. ccTLDs consist […]

10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands and the pandemic is not the only reason. More than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we […]

Crypto.com Arena - The Start of a New Era

Thursday night, the 23rd December 2021, marked the end of an era –  The Staples Center, home of the Lakers and Clippers from 1999-2021, from now on will go by the name of Crypto.com Arena. AEG, the owner and operator of the arena, announced the agreement with Crypto.com last month, saying in a statement that the deal […]

James Currier, General Partner at NFX, a seed-stage venture firm headquartered in San Francisco on names

Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]

Cognitive biases applied to domain names

A cognitive bias by definition is a systematic error in thinking that affects how we judge the information we receive, and so the decisions we make as a result. We have that ability to create our own subjective reality based on our perception of the information input from the world around us. It is usually […]

OpenSea.io to OpenSea.com

OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]

Branding a product good for health with respect for our planet - the story of ODONTELLA

ODONTELLA is the producer of the world’s first marine microalgae authorized for human consumption. The ODONTELLA company was created in 2016 on the basis of the scientific and nutritional knowledge of Dr Alain Guillou. The CEO is Patrick de Bossoreille. ODONTELLA is developing a range of foods produced from marine algae and microalgae – a […]

What happens with your brand when social media sites go down?

When social media platforms used by billions of people worldwide shut down, lives are disrupted and brands are cut off from customers. What would possibly happen to your brand?

The before, now and after of domain names

For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?

MakeLoveNotPorn.com - Cindy Gallop is fighting the myths of porn with great communication

Cindy shared her own experience with young people being frustrated and lacking adequate sexual education. In her words, “hardcore porn has become the only sexual education there is.”

Interview with Eric Borgos: What could happen if you become big and don't have the .com for your name

Eric Borgos, a domain investor and the owner of Impulsecorp, talks about building businesses on great names, the role of a domain name in branding a business today and what could happen if you become big and don’t have the .com for your name.

The moment when brands chose to rise to the occasion in Euro2020

UEFA has denied banning rainbow flags from the Euro 2020 fanzone and stadium in Budapest. Here’s how brands chose to rise to the occasion in Euro2021.

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