A great name is the beginning of a great brand. Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion, name consultant and freelance namer, the trends and best practices around naming a company. If you could get entrepreneurs to understand one thing […]
Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.
We recently came across the study called Six habits of digital transformation leaders, and, considering that digital transformation is the integration of digital technology into all areas of a business, we have decided to pick the most interesting quotes that will make you think: Are you a leader or a laggard?