Tips

Google’s Unified Domain: What It Signals for Your Brand Strategy

Google is modeling what modern digital strategy looks like. For businesses, the question is: is your domain helping your brand grow or just adding noise?

Backed by Data: Why Domain Extensions Matter to Your Brand

Research from Atom, GrowthBadger, and GoDaddy highlights the connection between domain choice and brand impact.

Why do Fintech Companies Rebrand? Lessons from 20 Successful Cases

Let’s explore why fintech companies rebrand and look at some successful examples.

Four Decades of .Com: A Case Study in Digital Permanence

On March 15th, 1985, the first-ever domain name was registered, marking the beginning of digital real estate. 

Strategic-Grade Domain Names: The Executive’s Digital Power Play

A strategic-grade domain name is the rare web address that rises above the ordinary and becomes a strategic brand asset.

TikTok Goes Down: Why Owning Your Domain Name Matters More Than Ever

When you own your domain name, you’re not just buying a web address; you’re claiming your digital identity.

Choosing the Right Email Domain: What Really Matters

With over 1,600 domain extensions available, choosing the right one for your email address is more important than ever.

10 Practical Tips to Boost Your Small Business Online Presence

This guide provides practical strategies to effectively build and grow your online presence.

15 Ways Your Domain Name Can Impact Your Business

This article looks at 15 areas where a domain impacts business operations, exploring its advantages and potential challenges.

Claim the Spotlight: Why the Right Domain Name Matters More Than Ever

Discover how securing the right domain can unlock new opportunities and set you up for long-term success.

Epic Brand and Domain Name Fails: What Went Wrong?

Let’s explore some brand and domain name fails to see what went wrong.

Beyond the Buzzword: Why ‘AI’ No Longer Wows Consumers

Here’s why taking a step back from AI-heavy messaging could help you reach customers on a more meaningful level.

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