Tips

TPP Global Investments on a mission to build a globally recognized brand with investment in Verified.com

TPP Global Investments is a multinational asset management group focusing on credit, private equity, real estate, and strategic opportunities. The company has recently announced a forthcoming identity verification service to lower investment fraud and increase customer trust. The new platform, scheduled to release next year, verifies user data against official databases containing details on more […]

Fairway manifests confidence for its 25th anniversary with investments in Home.com and Fairway.com

Fairway was founded in April 1996 by Steve Jacobson, a mortgage veteran with more than 30 years of experience, who previously held executive positions at Waterfield Financial Corporation. Fairway Independent Mortgage Corporation, as the full name of the business is, initially operated on FairwayIndependentMC.com, as well as the slightly shorter and easy to remember FairwayMC.com. […]

Connect.com becomes the latest jewel in HubSpot’s crown

HubSpot, the leading CRM company, recently disclosed in an SEC filing (spotted by George Kirikos) that it invested eight figures in the domain name Connect.com. According to Whoxy, HubSpot owns more than 500 domains, including multiple variations of its brand name as hubspot.network and hub-spot.us. Most successful global brands use the power of domains and […]

The future of Call.com revealed

In a recent DNW podcast, Serial entrepreneur and CEO Desktop.com Rolf Larsen shared the plans for the Call.com domain name and why it’s worth investing in. Rolf has been involved with the VoIP company Vyke for 8+ years, so when he saw that Call.com was up for sale, he had Vyke in mind. Vyke is […]

What is an exact brand match domain?

We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]

How Independent is Your Brand?

Independence Day Today, 4th of July, United States of America celebrates Independence Day. If you are born in America or you live there you probably know the history of Independence Day and the values that are commemorated each year. But let’s revisit the history really quick for the ones who don’t live in “the land of […]

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]

How did Stripe get its name?

Back in 2010 two brothers from Ireland, John and Patrick Collison were joined by Greg Brockman, to start a business that we all today know as Stripe. Greg shared the story of how they came up with the brand’s name. The initial product was a developer focused payments API, so when it came to naming […]

Risks and Benefits of Using Country Extension Domain Names

What are country domain extensions? Country domain name extensions, or country code top-level domain (ccTLD) are internet top-level domains generally used or reserved for sites based within a country, sovereign state, or dependent territory that identifies with a country code. Each country has their own domain extension specified by the International Standards Organization. ccTLDs consist […]

10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands and the pandemic is not the only reason. More than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we […]

Crypto.com Arena - The Start of a New Era

Thursday night, the 23rd December 2021, marked the end of an era –  The Staples Center, home of the Lakers and Clippers from 1999-2021, from now on will go by the name of Crypto.com Arena. AEG, the owner and operator of the arena, announced the agreement with Crypto.com last month, saying in a statement that the deal […]

James Currier, General Partner at NFX, a seed-stage venture firm headquartered in San Francisco on names

Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]

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