Tips

Things No One Told You About Branding: 12 Inspiring Quotes From Experts

We hope you enjoy them (we certainly do).

The trends and best practices around naming a brand: Interview with Mark Gunnion

A great name is the beginning of a great brand. Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion, name consultant and freelance namer, the trends and best practices around naming a company. If you could get entrepreneurs to understand one thing […]

How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

Learn from the best: Bob Iger on branding

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

Then and Now: How branding and marketing have changed

Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.

When it comes to digital transformation, are you a leader or a laggard?

We recently came across the study called Six habits of digital transformation leaders, and, considering that digital transformation is the integration of digital technology into all areas of a business, we have decided to pick the most interesting quotes that will make you think: Are you a leader or a laggard?

A Lucky Year for Chinese Brands

A New Chinese Year is about to start, and we are using it as an excuse to take a deeper look at Chinese brands and e-commerce trends.

Why investing in your branding is the best strategy for your business

When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.

Your domain buying cheat sheet

While we can’t necessarily take all the pressure of making a good choice away, we have put together some tips that may make your life a tiny bit easier.

How to transfer domain name ownership

If you have little to no idea how to do that however, we’ve got you covered. Here is your quick guide on transferring your premium domain name to your chosen registrar.

"Golden domain name" or when you really believe in your idea

Mac Nagaswami had a vision for his startup. He had the conviction, he had the experience, there was only one part missing – the perfect domain name.

Advice from the expert: Why brand names and domains are so important

We asked Jim Harrison to share his thoughts on the importance of brand names and domains, here’s what he said.

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