Tips

Interview with Eric Borgos: What could happen if you become big and don't have the .com for your name

Eric Borgos, a domain investor and the owner of Impulsecorp, talks about building businesses on great names, the role of a domain name in branding a business today and what could happen if you become big and don’t have the .com for your name.

The moment when brands chose to rise to the occasion in Euro2020

UEFA has denied banning rainbow flags from the Euro 2020 fanzone and stadium in Budapest. Here’s how brands chose to rise to the occasion in Euro2021.

35 Experts Share Their Best Advice for Naming Your Business

We asked the experts for their advice when it comes to choosing a brand name for a business. Interested to hear what they said? Read on!

How to bring positive change with advertising?

We live in peculiar times. Today more than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we have access to information and can easily spread information too. We […]

What's in a name? Interview with Andra and Marcela of Namzya

Namzya was founded by Andra Guțui and Marcela Sărmășan. In this interview we talk with them about the Do’s and Don’ts of naming your brand.

The plot to kill the dot com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

What domain extension is best for a startup?

We’ve covered in more detail how to go about securing a good domain for your business. But what extension to use? We hope this will help you make a choice that will get your brand the attention and recognition it deserves.

Things No One Told You About Branding: 12 Inspiring Quotes From Experts

We hope you enjoy them (we certainly do).

The trends and best practices around naming a brand: Interview with Mark Gunnion

A great name is the beginning of a great brand. Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion, name consultant and freelance namer, the trends and best practices around naming a company. If you could get entrepreneurs to understand one thing […]

How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

Learn from the best: Bob Iger on branding

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

Then and Now: How branding and marketing have changed

Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.

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