How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

How to Name a Unicorn?

As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.

Thinking of Rebranding Your Business? 12 Signs That It's Time

Changing the name of your business is a big decision, but sometimes it’s the best move forward.

Unlocking the Power of .com Domains: Greg Isenberg Sparks Dynamic Discussion on X 

Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.

Unlocking Branding Potential: The Creative Use of Domain Names

Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.

Brand Autonomy in the Digital Age: Thriving Beyond Third-Party Platforms

Navigating the challenges of third-party platforms, businesses increasingly recognise the value of brand autonomy in building and maintaining their digital presence.

Barbie and Mattel: A Tale of Brand Protection and Market Leadership

As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time. This film boldly addresses important social issues like identity, self-acceptance, and challenging societal norms. It also sheds light […]

Ceridian's Bold Move: Rebranding to Dayforce and the Power of Naming Your Brand After Your Main Service

In the fast-paced world of business, staying relevant and memorable is key to success. One way to achieve this is through a clever and strategic rebranding effort. Case in point: Ceridian’s recent decision to rebrand itself as “Dayforce.” This bold move not only reflects the company’s evolving focus but also highlights the power of naming […]

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

Brick-and-Mortar Meets Dot-Com: A Short Comedy

Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical. Unfortunately, despite the internet’s maturity, the concept of premium domains remains unpopular for many entrepreneurs. This knowledge gap often results in dialogues that, for those more familiar with the digital […]

The Power of Premium Domains: How Entrepreneurs Are Investing in the Future

We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.

Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs

Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.

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