Brands, is it time to say goodbye to social media?

On the 5th of January 2021, just after an exclusive presentation of their Spring 2021 collection, Bottega Veneta deleted their Twitter, Instagram, and Facebook accounts leaving fans and marketers puzzled. Over the last decade brands in fashion and not only, have increasingly built strong reliance on social media to reach and engage their customers. Recent […]

What is brand equity and why it matters

Why do we hold certain brands and products in such high regard? The answer is Brand Equity.

How did 2020 affect brands and branding

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

Which fast-growing startups didn’t take branding seriously in 2020

There is no question, running a startup is not for the faint-hearted. It takes effort, hard work, abilities, know-how, perseverance, and resources. Many startup founders fail to realize that early branding is often crucial for staying in business. We often look at success and avoid focusing on failure – of course, everyone likes a good story, it’s lighter, more […]

How to name your business

What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]

How accurate are domain appraisal tools?

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]

What is the most valuable domain name?

Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]

What happens when your brand name is caught in a controversy?

Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.

We asked 9 entrepreneurs how has COVID-19 affected their business, here's what they said

Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.

What makes premium domain names strategic assets?

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?

The many lives of a domain name

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.  Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]

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