SB RSSThe company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.
Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.
As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.
Changing the name of your business is a big decision, but sometimes it’s the best move forward.
Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.
Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.
Navigating the challenges of third-party platforms, businesses increasingly recognise the value of brand autonomy in building and maintaining their digital presence.
As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time. This film boldly addresses important social issues like identity, self-acceptance, and challenging societal norms. It also sheds light […]
In the fast-paced world of business, staying relevant and memorable is key to success. One way to achieve this is through a clever and strategic rebranding effort. Case in point: Ceridian’s recent decision to rebrand itself as “Dayforce.” This bold move not only reflects the company’s evolving focus but also highlights the power of naming […]
This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity.Â
Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical. Unfortunately, despite the internet’s maturity, the concept of premium domains remains unpopular for many entrepreneurs. This knowledge gap often results in dialogues that, for those more familiar with the digital […]
We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.
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