Tips

We Asked ChatGPT to Write a Fairytale and a Poem About Domains

Fairytales are an intrinsic part of growing up, and so of every one of us. You can’t read the quote above and not think of The Little Prince, and the world of wonder it opens up, whatever your age. We hear hundreds of stories, and most definitely have a personal experience with some – be it the ones that scared you, excited you or taught you some lessons you appreciate to this day.

Maximizing SEO Potential with a Memorable and Unique Domain Name

When it comes to search engine optimization (SEO), there are many factors that can influence how well your website ranks on search engines like Google. One of the most debated topics in the SEO community is the impact of a website’s domain name on its search engine rankings.

The Importance of Investing in a Strong Domain Name for Your Business

Investing in a strong domain name for your business is a crucial step in building a successful online presence. A domain name can improve online presence, credibility, customer trust, perception, and brand recognition. It is an essential element that can help your business grow and succeed in the digital world. It’s worth considering carefully when you choose a name for your website, and to make sure it aligns with your business values, vision and mission.

Is It Worth Paying for a Premium Domain Name?

Domain names are strategic assets and the best ones are often times not easy to obtain, especially for startups. Whether to invest in such a name or go with alternatives is a question many entrepreneurs ask themselves, and one that I get often. Our team at SmartBranding has now spent coming up to 2 years […]

What is an exact brand match domain?

We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]

How Independent is Your Brand?

Independence Day Today, 4th of July, United States of America celebrates Independence Day. If you are born in America or you live there you probably know the history of Independence Day and the values that are commemorated each year. But let’s revisit the history really quick for the ones who don’t live in “the land of […]

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]

How did Stripe get its name?

Back in 2010 two brothers from Ireland, John and Patrick Collison were joined by Greg Brockman, to start a business that we all today know as Stripe. Greg shared the story of how they came up with the brand’s name. The initial product was a developer focused payments API, so when it came to naming […]

Risks and Benefits of Using Country Extension Domain Names

What are country domain extensions? Country domain name extensions, or country code top-level domain (ccTLD) are internet top-level domains generally used or reserved for sites based within a country, sovereign state, or dependent territory that identifies with a country code. Each country has their own domain extension specified by the International Standards Organization. ccTLDs consist […]

10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands and the pandemic is not the only reason. More than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we […]

Crypto.com Arena - The Start of a New Era

Thursday night, the 23rd December 2021, marked the end of an era –  The Staples Center, home of the Lakers and Clippers from 1999-2021, from now on will go by the name of Crypto.com Arena. AEG, the owner and operator of the arena, announced the agreement with Crypto.com last month, saying in a statement that the deal […]

James Currier, General Partner at NFX, a seed-stage venture firm headquartered in San Francisco on names

Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]

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