Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]
We’ve covered in more detail how to go about securing a good domain for your business. But what extension to use? We hope this will help you make a choice that will get your brand the attention and recognition it deserves.
A New Chinese Year is about to start, and we are using it as an excuse to take a deeper look at Chinese brands and e-commerce trends.
While we can’t necessarily take all the pressure of making a good choice away, we have put together some tips that may make your life a tiny bit easier.
If you have little to no idea how to do that however, we’ve got you covered. Here is your quick guide on transferring your premium domain name to your chosen registrar.
We asked Jim Harrison to share his thoughts on the importance of brand names and domains, here’s what he said.
As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.
Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?
A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.
What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]
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