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Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
TPP Global Investments is a multinational asset management group focusing on credit, private equity, real estate, and strategic opportunities. The company has recently announced a forthcoming identity verification service to lower investment fraud and increase customer trust. The new platform, scheduled to release next year, verifies user data against official databases containing details on more […]
Fairway was founded in April 1996 by Steve Jacobson, a mortgage veteran with more than 30 years of experience, who previously held executive positions at Waterfield Financial Corporation. Fairway Independent Mortgage Corporation, as the full name of the business is, initially operated on FairwayIndependentMC.com, as well as the slightly shorter and easy to remember FairwayMC.com. […]
HubSpot, the leading CRM company, recently disclosed in an SEC filing (spotted by George Kirikos) that it invested eight figures in the domain name Connect.com. According to Whoxy, HubSpot owns more than 500 domains, including multiple variations of its brand name as hubspot.network and hub-spot.us. Most successful global brands use the power of domains and […]
In a recent DNW podcast, Serial entrepreneur and CEO Desktop.com Rolf Larsen shared the plans for the Call.com domain name and why it’s worth investing in. Rolf has been involved with the VoIP company Vyke for 8+ years, so when he saw that Call.com was up for sale, he had Vyke in mind. Vyke is […]
We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]
The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]
Back in 2010 two brothers from Ireland, John and Patrick Collison were joined by Greg Brockman, to start a business that we all today know as Stripe. Greg shared the story of how they came up with the brand’s name. The initial product was a developer focused payments API, so when it came to naming […]
Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]
OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]
For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?
Eric Borgos, a domain investor and the owner of Impulsecorp, talks about building businesses on great names, the role of a domain name in branding a business today and what could happen if you become big and don’t have the .com for your name.
David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]
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