Domain tips

Barbie and Mattel: A Tale of Brand Protection and Market Leadership

As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time. This film boldly addresses important social issues like identity, self-acceptance, and challenging societal norms. It also sheds light […]

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

Brick-and-Mortar Meets Dot-Com: A Short Comedy

Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical. Unfortunately, despite the internet’s maturity, the concept of premium domains remains unpopular for many entrepreneurs. This knowledge gap often results in dialogues that, for those more familiar with the digital […]

The Power of Premium Domains: How Entrepreneurs Are Investing in the Future

We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.

Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs

Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.

A Short Guide to Buying a Premium Domain Name

We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.

Beyond the Ordinary: Comparing Yachts and Premium Domains as Exclusive Investments

Yachts and premium domains are two distinct types of high-end assets that are often viewed as symbols of success, prestige, and exclusivity. While yachts are physical assets that provide a source of entertainment and luxury, premium domains are digital assets that serve as a memorable and easily recognizable web address for businesses. Both assets require significant investment to acquire, and can provide a range of benefits, from establishing credibility and authority to offering a potential source of ROI.

Tatiana Bonneau Talks with Jason Barnard About Domain Names as Brand Assets

Tatiana shares valuable insights on the importance of selecting a domain name that aligns with a business’s vision and target audience.

Preparing for an Uncertain Future: Domain Name Strategies for Business Owners

A strong domain strategy can help you protect your brand in different markets and prevent others from using similar names.

We Asked ChatGPT to Write a Poem About Dating Your Brand: Are You a Match?

Will You Date Your Brand? A Poetic Reflection On a first date, it’s all about the flair,a good impression, you want to make it there.And so it goes with your brand, don’t you see,first impressions are critical, just like with you and me. Your domain name, it should be snappy and bright,easy to remember and […]

Would you date your brand?

As a business owner, you have likely put a great deal of time and effort into building your brand. But have you ever considered if your brand would make a good first impression on a “first date”? Just like in a personal relationship, a brand’s online presence, consistency, and customer experience all play a role […]

Maximising Your Domain Name Strategy: The Benefits of Premium Domain Names for SMEs

A memorable and unique domain name can differentiate your business from competitors and make a lasting impression on potential customers.

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