Domain tips

Building a Brand with a Strong Online Presence: Jordan Fried's Vision and Approach to Domain Names as Internet Real Estate

Jordan Fried is a serial entrepreneur and the CEO of NFT.com. He grew up in Buffalo, New York and was passionate about business from a young age. He dropped out of college and moved to Budapest, Hungary, where he started his first software company, Buffered VPN. Jordan has since started several other businesses, including Hedera Hashgraph, Immutable Holdings, NFT.com, PuertoRico.com, and more.

We Asked ChatGPT to Write a Fairytale and a Poem About Domains

Fairytales are an intrinsic part of growing up, and so of every one of us. You can’t read the quote above and not think of The Little Prince, and the world of wonder it opens up, whatever your age. We hear hundreds of stories, and most definitely have a personal experience with some – be it the ones that scared you, excited you or taught you some lessons you appreciate to this day.

Maximizing SEO Potential with a Memorable and Unique Domain Name

When it comes to search engine optimization (SEO), there are many factors that can influence how well your website ranks on search engines like Google. One of the most debated topics in the SEO community is the impact of a website’s domain name on its search engine rankings.

The Importance of Investing in a Strong Domain Name for Your Business

When it comes to building an online presence for your business, having a strong domain name is essential. A domain name is the address that customers use to find your website, and it plays a significant role in improving your online presence, credibility, and ultimately, your bottom line.

Is It Worth Paying for a Premium Domain Name?

Domain names are strategic assets and the best ones are often times not easy to obtain, especially for startups. Whether to invest in such a name or go with alternatives is a question many entrepreneurs ask themselves, and one that I get often. Our team at SmartBranding has now spent coming up to 2 years […]

What is an exact brand match domain?

We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]

How did Stripe get its name?

Back in 2010 two brothers from Ireland, John and Patrick Collison were joined by Greg Brockman, to start a business that we all today know as Stripe. Greg shared the story of how they came up with the brand’s name. The initial product was a developer focused payments API, so when it came to naming […]

James Currier, General Partner at NFX, a seed-stage venture firm headquartered in San Francisco on names

Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]

OpenSea.io Invests in Their Exact Brand Match - OpenSea.com

OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]

The before, now and after of domain names

For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?

Interview with Eric Borgos: What could happen if you become big and don't have the .com for your name

Eric Borgos, a domain investor and the owner of Impulsecorp, talks about building businesses on great names, the role of a domain name in branding a business today and what could happen if you become big and don’t have the .com for your name.

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