Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.
Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?
A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.
What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]
Tatiana Bonneau shares her thoughts on the importance of domain names for startups.
Acquiring the most expensive domain names as the cheapest way to market your business online.
Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it? I mean, Tesla had TeslaMotors.com before getting Tesla.com, Slack had SlackHQ.com before Slack.com. Even the best domain name in the world will not save you if your product is not good. […]
What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.
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