SB RSSThe company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.
Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.
As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.
Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.
Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.
As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time. This film boldly addresses important social issues like identity, self-acceptance, and challenging societal norms. It also sheds light […]
This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity.Â
Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical. Unfortunately, despite the internet’s maturity, the concept of premium domains remains unpopular for many entrepreneurs. This knowledge gap often results in dialogues that, for those more familiar with the digital […]
We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.
In this article, we’ll have some fun comparing yachts and premium domains.
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