Domain tips

What is an exact brand match domain?

We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]

How did Stripe get its name?

Back in 2010 two brothers from Ireland, John and Patrick Collison were joined by Greg Brockman, to start a business that we all today know as Stripe. Greg shared the story of how they came up with the brand’s name. The initial product was a developer focused payments API, so when it came to naming […]

James Currier, General Partner at NFX, a seed-stage venture firm headquartered in San Francisco on names

Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]

OpenSea.io Invests in Their Exact Brand Match - OpenSea.com

OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]

The before, now and after of domain names

For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?

Interview with Eric Borgos: What could happen if you become big and don't have the .com for your name

Eric Borgos, a domain investor and the owner of Impulsecorp, talks about building businesses on great names, the role of a domain name in branding a business today and what could happen if you become big and don’t have the .com for your name.

The Plot to Kill the .Com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

What domain extension is best for a startup?

We’ve covered in more detail how to go about securing a good domain for your business. But what extension to use? We hope this will help you make a choice that will get your brand the attention and recognition it deserves.

How much are domain names worth?

How much should I pay for the domain name for my business? How much is too much and how do you measure that?

What is the difference between a website and a domain name?

What is the difference between a website and a domain name? Is it the same thing? Is URL a domain name? Do you need a domain name to have a website? Let’s settle this once and for all! What is a domain name? When people first started connecting computers in networks, you were required to […]

A Lucky Year for Chinese Brands

A New Chinese Year is about to start, and we are using it as an excuse to take a deeper look at Chinese brands and e-commerce trends.

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