Fairytales are an intrinsic part of growing up, and so of every one of us. You can’t read the quote above and not think of The Little Prince, and the world of wonder it opens up, whatever your age. We hear hundreds of stories, and most definitely have a personal experience with some – be it the ones that scared you, excited you or taught you some lessons you appreciate to this day.
The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and an easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand, on the […]
Back in 2010, two brothers from Ireland, John and Patrick Collison, were joined by Greg Brockman to start a business that we all know today as Stripe. Greg shared the story of how they came up with the brand’s name. The initial product was a developer-focused payments API, so when it came to naming, most […]
Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]
OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]
Eric Borgos, a domain investor and the owner of Impulsecorp, talks about building businesses on great names, the role of a domain name in branding a business today and what could happen if you become big and don’t have the .com for your name.