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Building a Brand with a Strong Online Presence: Jordan Fried's Vision and Approach to Domain Names as Internet Real Estate
By Monica Stankova access_time 4 min read

Jordan Fried is a serial entrepreneur and the CEO of He grew up in Buffalo, New York and was passionate about business from a young age. He dropped out of college and moved to Budapest, Hungary, where he started his first software company, Buffered VPN. Jordan has since started several other businesses, including Hedera Hashgraph, Immutable Holdings,,, and more.

Jordan Fried is also an active technology investor and has been featured in multiple publications in renowned magazines such as Time Magazine,, Entrepreneur Magazine,,, Business Insider, and more.

As a serial entrepreneur, he understands the significance of investing in a premium domain name. Jordan views domain names as a form of internet real estate, a concept that has gained prominence in recent years with the sale of domains for millions of dollars.

With years of experience in buying domain names, Jordan has gathered a wealth of knowledge on the subject. Recently, he shared his insights and lessons learned from owning premium domains in a Twitter post.

Jordan Fried's Vision and Approach to Domain Names as Internet Real Estate ,

Don’t be cheap

A good brand can make or break or business and domain names are a crucial extension of your brand. A brandable domain name will cost some money but will more than pay for itself in the trust you build with your customers.

Domain names are investments

Think of a domain name like internet real estate. It used to be unfathomable that a domain name could be worth millions but now domain names regularly sell for over $1 million. The domains I’ve purchased consistently go up in value.

Buying a good domain takes time

I’ve spent months on back-and-forth negotiation before arriving at a mutually agreeable purchase price. Be patient. Buying good domains takes time and even the most experienced buyers still take weeks to close on a transaction.

Get creative

When we purchased we realized the owner wanted more than just cash, he wanted an upside in what we were building so we bought it in HBAR.

Always use an escrow service

If you’re spending a meaningful amount of money on a domain, use an escrow service that takes possession of the domain name and the cash consideration. I use and highly recommend them.

Monitor Trends

I bought before the Bored Ape YC existed. I was immersed in the crypto ecosystem and monitoring what was coming next. It was clear to me that NFTs would have their day and I’m still certain that NFTs are in their infancy.

It doesn’t hurt to ask

I’ve been rejected more times than I can count but it never hurts to ask if a domain is for sale. It’s just a matter of finding a willing seller and a price point you can afford that makes sense for the seller.

With a passion for technology and a sharp eye for value, Jordan has developed a keen understanding of the impact that a strong brand and an eye-catching domain name can have on the success of a business. This is evident in his ownership of not only, but also, two domain names that reflect and protect the personal brand he has worked so hard to build.

Having a premium domain name can offer several advantages to businesses and entrepreneurs in establishing their online presence and building a strong brand. Premium domain names are often short, memorable, and easy to spell, making it easier for potential customers to find, remember and reach the brand’s website.

A strong domain name ultimately increases brand recognition and trust with the target audience, which is essential in today’s digital age. Another important aspect of premium domain names is avoiding security risks, like email and traffic leaks. By establishing a strong brand and building credibility, premium domain names can provide a long-term benefit for businesses in the digital world.

We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!

As the saying goes, you have to spend money to make money. In the case of premium domain names, the investment may seem steep, but the potential gains in terms of brand recognition and revenue make it worth considering. Contact us to learn more about how premium domain names can benefit your business.

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