How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

Unlocking the Power of .com Domains: Greg Isenberg Sparks Dynamic Discussion on X 

Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.

Unlocking Branding Potential: The Creative Use of Domain Names

Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding. Jim Campbell's Key to Online Success

Jim Campbell, owner of, recently shared his business journey in an article, highlighting the transformative effect of acquiring a premium domain name.

Ceridian's Bold Move: Rebranding to Dayforce and the Power of Naming Your Brand After Your Main Service

In the fast-paced world of business, staying relevant and memorable is key to success. One way to achieve this is through a clever and strategic rebranding effort. Case in point: Ceridian’s recent decision to rebrand itself as “Dayforce.” This bold move not only reflects the company’s evolving focus but also highlights the power of naming […]

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

Brick-and-Mortar Meets Dot-Com: A Short Comedy

Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical. Unfortunately, despite the internet’s maturity, the concept of premium domains remains unpopular for many entrepreneurs. This knowledge gap often results in dialogues that, for those more familiar with the digital […]

The Power of Premium Domains: How Entrepreneurs Are Investing in the Future

We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.

500+ Recent Domain Sales: Insights and Trends for Choosing the Right Domain Name for Your Business

This table provides a list of recent domain sales. By reviewing them you can gain valuable insights into the current market trends and pricing for premium domain names. This information can help you make an informed decision when choosing the right domain name for your business.

A Short Guide to Buying a Premium Domain Name

We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.

Beyond the Ordinary: Comparing Yachts and Premium Domains as Exclusive Investments

In this article, we’ll have some fun comparing yachts and premium domains.

Tatiana Bonneau Talks with Jason Barnard About Domain Names as Brand Assets

Tatiana shares valuable insights on the importance of selecting a domain name that aligns with a business’s vision and target audience.

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