folder Filed in Branding tips, Domains, Rebrands
Ceridian's Bold Move: Rebranding to Dayforce and the Power of Naming Your Brand After Your Main Service
By Arnaud PETIT access_time 3 min read

In the fast-paced world of business, staying relevant and memorable is key to success. One way to achieve this is through a clever and strategic rebranding effort. Case in point: Ceridian’s recent decision to rebrand itself as “Dayforce.” This bold move not only reflects the company’s evolving focus but also highlights the power of naming your main service as your brand name. Let’s dive into the details and explore why this approach can make it easier for customers to remember your brand.

The Ceridian to Dayforce Transformation

Ceridian, a long-standing player in the human capital management (HCM) technology industry, recently made waves with its decision to rebrand the company. This transformation is more than just a change in name; it’s a strategic shift in their identity and positioning.

Why “Dayforce”?

The new brand name, “Dayforce,” is derived from one of Ceridian’s flagship products: the Dayforce platform. This product has been a cornerstone of the company’s success, offering integrated solutions for workforce management, payroll, HR, and more. By aligning the brand name with their main service, Ceridian aims to create a more cohesive and memorable identity for themselves.

The Power of Naming Your Main Service

So, why is naming your main service as your brand name such a powerful strategy?

1. Clarity and Focus

When your brand name directly reflects your main service or product, it immediately communicates what your company is all about. There’s no ambiguity or confusion about what you offer. In Ceridian’s case, “Dayforce” signals their commitment to providing cutting-edge workforce management solutions.

2. Memorability

A brand name that matches your primary service is easier for customers to remember. It’s a simple association: when they think of workforce management, they think of “Dayforce.” This simplicity in branding can lead to stronger brand recall and customer loyalty.

3. Streamlined Marketing

Using your main service as your brand name streamlines your marketing efforts. You don’t need to create separate campaigns to explain what you do; your brand name itself does the job. Ceridian can now focus on promoting “Dayforce” as the go-to solution in the HCM industry.

4. Credibility

A brand name aligned with your main service can enhance your credibility. Customers tend to trust companies whose names clearly indicate their expertise. In Ceridian’s case, “Dayforce” reflects their deep understanding of workforce management.

Ceridian Rebrands to Dayforce


Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name. It offers clarity, memorability, streamlined marketing, and credibility—all crucial elements for success in today’s competitive business landscape.

To make things even better, Ceridian has long secured its exact brand match (new) domain name

Whether you’re launching a new venture or considering a rebrand, think about the strength and simplicity that comes with aligning your brand name with your main service. After all, making it easier for customers to remember your brand is a step toward ensuring long-term success in your industry.

Other resources

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