branding

Celebration.com: The New Identity for Celebration Wishes

Celebration.com is a comprehensive event planning platform designed to help users organise, manage, and share life’s special moments.

​Temporal Levels Up with Exact Brand Match Domain Temporal.com

Securing an EBM domain is a forward-thinking move that offers greater stability, protects brand integrity, and avoids the risks linked to politically sensitive country-code domains.

Doormat Rebrands to Ownright, Backed by $4.5M CAD and a New Domain Ownright.com

In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.

Why do Proptech Companies Rebrand? Lessons from 13 Successful Cases

Let’s explore why proptech companies rebrand and look at some successful examples.

From AtlanticRestorationCT.com to Houzpital.com: A Smart Move That Expands Horizons

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

Binks.com: The Next Chapter for Carlisle Fluid Technologies’ Brand Evolution

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

ShippingTree Rebrands to Kase, Secures Kase.com

ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.

From SparkCognition to Avathon: A Shorter Name for a Stronger AI Future

The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.

Papermark Signals Long-Term Vision with Upgrade to Papermark.com

Papermark.com is the natural choice when searching for Papermark online, ensuring greater brand consistency and an improved online presence. 

Prune Upgrades to Prune.com for a Seamless and Stronger Online Presence

Prune.com is the most intuitive way to find the company online, reinforcing brand consistency and strengthening its digital presence.

Gowod.app Upgrades to Gowod.com, Unlocking Greater Brand Potential

By acquiring Gowod.com, the company strengthens its brand identity, improves accessibility, and enhances global recognition.

From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure. Alongside this transformation, the company has secured €45 million in Series B funding led by Dawn Capital, with participation from MMC. As part of its evolution, Blackwall has invested in the Exact Brand […]

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