Domain spotlight

Icon Acquires Icon.com in Landmark Deal

Icon, the AI Admaker that helps brands plan, create, and launch thousands of ads with unprecedented speed, has acquired Icon.com in an eight-figure transaction.

Skype Is History. Skype.com Still Has a Future. What Will Microsoft Do Next

Skype.com’s future will be guided by its enormous inherent value and Microsoft’s precedent in managing domains.

GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Four Letters. No Confusion: The power behind Tiny.com

Tiny’s 2022 transition from TinyCapital.com to Tiny.com was a clear step forward in brand consistency and digital presence.

XBT.com Acquisition Underscores Ongoing Strength in Domain Name Investments

The acquisition of XBT.com, alongside other major deals, signals that domain names continue to hold considerable strategic importance.

Starting Smart: How Marshmallow.com Set the Tone for a $2B Unicorn

Backed by major investors like Portage Capital, BlackRock and Columbia Lake Partners, Marshmallow raised $90 million to expand beyond car insurance.

Launching on an EBM: The Power Behind Hears.com

An EBM name like Hears.com is the natural choice of most internet users, making marketing efforts more effective across all channels.

The CrackBerry Story: Betting Big on the Right Domain

From a fifteen thousand dollar domain to a one hundred fifteen million dollar exit, he proved the value of owning your brand from the beginning.

The History of Wine.com: The Rise of an Online Wine Powerhouse

Wine.com stands as the largest online wine retailer in the United States, a success built on a category-defining domain name and decades of industry innovation.

From M1Finance.com to M1.com: A Journey Toward a Timeless Brand

A valuable domain like M1.com enhances memorability and ease of use, exudes authority and professionalism, minimises customer errors, and simplifies the overall user experience.

ZOE’s Leadership in Health Innovation and the Strategic Use of the Three-Letter Domain Zoe.com

ZOE initially operated under the domain JoinZoe.com but later upgraded to the Exact Brand Match (EBM) domain Zoe.com.

Short, Memorable, and Strategic: Birkenstock Adds Birk.com to Its Brand Arsenal

Renowned footwear brand Birkenstock has taken a significant step by acquiring the valuable 4-letter domain name Birk.com.

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