SB RSSLet’s explore why fintech companies rebrand and look at some successful examples.
Here’s why taking a step back from AI-heavy messaging could help you reach customers on a more meaningful level.
Choosing the right name for your fitness brand is an important decision that can significantly impact your company’s success.
Here’s a closer look at why HR companies rebrand and examples of some that have successfully undertaken this transformation.
As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.
Changing the name of your business is a big decision, but sometimes it’s the best move forward.
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
As a business owner, you have likely put a great deal of time and effort into building your brand. But have you ever considered if your brand would make a good first impression on a “first date”?
Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.
Back in 2010, two brothers from Ireland, John and Patrick Collison, were joined by Greg Brockman to start a business that we all know today as Stripe.
Thursday night, the 23rd December 2021, marked the end of an era – The Staples Center, home of the Lakers and Clippers from 1999-2021, from now on will go by the name of Crypto.com Arena. AEG, the owner and operator of the arena, announced the agreement with Crypto.com last month, saying in a statement that the deal […]
Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]
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