Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?
What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]
Tatiana Bonneau shares her thoughts on the importance of domain names for startups.
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]
What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.
Previous page Next page
