Naming tips

James Buckley-Thorp, founder of BeQuest on how to make life insurance fun

James Buckley, the founder of BeQuest, on how to pick a good brand name for your brand.

35 Experts Share Their Best Advice for Naming Your Business

We asked the experts for their advice when it comes to choosing a brand name for a business. Interested to hear what they said? Read on!

What's in a name? Interview with Andra and Marcela of Namzya

Namzya was founded by Andra Guțui and Marcela Sărmășan. In this interview we talk with them about the Do’s and Don’ts of naming your brand.

The plot to kill the dot com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

The trends and best practices around naming a brand: Interview with Mark Gunnion

A great name is the beginning of a great brand. Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion, name consultant and freelance namer, the trends and best practices around naming a company. If you could get entrepreneurs to understand one thing […]

Advice from the expert: Why brand names and domains are so important

We asked Jim Harrison to share his thoughts on the importance of brand names and domains, here’s what he said.

Importance of brand and domain in digital marketing

As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.

How to name your business

What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]

What is the most valuable domain name?

Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]

What happens when your brand name is caught in a controversy?

Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.

What makes premium domain names strategic assets?

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.  Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]

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