SB RSSChoosing your companyâs moniker is one of the most important decisions youâll make when you start a new brand, so we discuss with Mark Gunnion the trends and best practices around naming a company.
We asked Jim Harrison to share his thoughts on the importance of brand names and domains, here’s what he said.
When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Letâs take a look at some examples of brand name failures and crises and how brands dealt with them.
Discover why choosing the right domain name is essential for your business, how it serves as a strategic asset, enhances brand recognition, credibility, and long-term growth.
What is Brand equity by definition? Why does it matter?
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute Noâs in naming a business.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and itâs no exaggeration to say that your enterprise could be sunk before it ever has a chance.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.
