Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?
What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.
…and how to avoid them.
We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here’s what we have learned.
Need to create a catchy brand name?
Let’s look at Ruth Bader Ginsburg’s comments she delivered as the opinion of the Court.
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