What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.