Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability.
What is Brand equity by definition? Why does it matter?
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.
We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here’s what we have learned.
Let’s look at Ruth Bader Ginsburg’s comments she delivered as the opinion of the Court.
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