Naming tips

What happens when your brand name is caught in a controversy?

Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.

What makes premium domain names strategic assets?

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability.

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter?

How to create a great name for your business or product

Interview with Catchword’s Maria Cypher

In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.

12 Hints for Choosing the Perfect Brand Name: Interview with Shane Hebzynski

One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.

How to choose the right brand name and get it registered as a trademark?

It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.

Lexicon Branding – CMO Survey

CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.

8 Mistakes Entrepreneurs Make When Buying Domain Names

…and how to avoid them.

12 Brand Experts And Entrepreneurs Share Their 2019 Business Naming Tips

We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here’s what we have learned.

13 Entrepreneurs Explain How They Came Up With Their Brand Name

Need to create a catchy brand name?

Booking got a trademark for their .com domain, what does that mean to your business?

Let’s look at Ruth Bader Ginsburg’s comments she delivered as the opinion of the Court.

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