Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
On the 5th of January 2021, just after an exclusive presentation of their Spring 2021 collection, Bottega Veneta deleted their Twitter, Instagram, and Facebook accounts leaving fans and marketers puzzled. Over the last decade brands in fashion and not only, have increasingly built strong reliance on social media to reach and engage their customers. Recent […]
2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]
What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]
Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]
There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.
Blockchain started its journey across the world on January 3rd, 2009, in the wake of a global financial crisis. A mysterious figure – Satoshi Nakamoto launched a virtual currency named Bitcoin that functioned on what he called a « Proof of Work chain. ». By December 2010 Satoshi disappeared as mysteriously as he appeared and […]
Naming and branding are by far not easy, even for well established global brands. In the 60s Electrolux came up with the infamous “Nothing sucks like an Electrolux.” Edgy marketing or just fail? It’s for you to judge. Let’s have a look at some recent naming and branding attempts gone wrong.
In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.
In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses who picked short and descriptive names.
From door to door, print advertising and billboards, through digital marketing, search engines and now – the world accessible from a screen in our pocket – the way businesses reach customers has, and will continue to change over time. 2000-2010 was marked with the smart phones making everything possible on the go and from the […]
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