Resources

March 2021 recap: Which brands and domains made headlines

Welcome to the third month of the year! Let us review some of the most interesting branding and domain name news we observed in the past 31 days.

How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

January 2021 recap: Which brands and domains made headlines

January is over! Let us review some of the most interesting branding and domain news we observed in the past 31 days.

February 2021 recap: Which brands and domains made headlines

Let us review some of the most interesting branding and domain name news we observed in the past 28 days.

Analyzing the subsidiary companies of Alphabet Inc.

We’ve decided to take a look at the brand identity of some of the companies that are part of Alphabet. What are their domains? How dedicated are they to creating a brand identity?

Brands, is it time to say goodbye to social media?

Recent privacy scandals, algorithm changes, censorship across social media giants raised red flags for many brand owners. Is Bottega Veneta’s move a reaction to that? Here are some opinions from the fashion and entrepreneurial world.

Our favorite ads for the holiday season 2020

2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]

How to name your business

What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]

How accurate are domain appraisal tools?

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]

What is the most valuable domain name?

Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]

Lexicon Branding – CMO Survey

Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]

What do owners of premium domain names say?

There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

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