Recent privacy scandals, algorithm changes, censorship across social media giants raised red flags for many brand owners. Is Bottega Veneta’s move a reaction to that? Here are some opinions from the fashion and entrepreneurial world.
2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]
What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]
Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]
There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.