naming

Job hopping, innovative HR solutions and the Art of Employer Branding with Julie Bishop

Intro Today, we are pleased to have Julie Bishop as our guest. With a diverse background in entrepreneurship, Julie has a unique perspective on employer branding and social recruiting. She started the first eco-friendly cleaning business in the UK, and her experience in this field has helped shape her approach to recruiting and talent acquisition. […]

Coingaming Group Rebrands as Yolo Group to Reflect Disruptive Nature Across Diverse Sectors

The brand initially launched on Yolo.group and has also invested in an exact brand match domain – Yolo.com. Having a domain name that matches the company’s brand can make it easier for customers to find and interact with the business online, and it can also help to establish the company’s credibility and professional image.

Puzzl reflects the company's ongoing growth and positioning for the future with rebrand to Zeal

Puzzl rebranded to Zeal in 2021 and invested in the premium domain name Zeal.com, a strategic move for the company matching its expansion into new markets.

From Computer Science Graduate to Fintech Founder: Meet Nicolas Van Hoorde, founder of Delta

Today, we welcome Nicolas Van Hoorde to our show. Nicolas is a digital expert with over ten years of knowledge and expertise across various domains. He has been instrumental in launching numerous digital products for start-ups, and has a proven track record of success in this field. We are excited to learn from Nicolas and gain insights into his approach and strategies.

Digital Transformation, entrepreneurship and accessible expert consulting with David Zhang

Today our guest is David Zhang, an entrepreneur helping business owners, organisations, and even students with Digital transformation. 

Discussing domain names as brand assets with ChatGPT

Guilty as charted, I couldn’t help it! Hello and welcome to our guest, ChatGPT by Openai. See what it has to say about domains.

Generative AI Startups and Their Domain Name Choices

79 startups operate with a .com domain name. The .com is the gold standard for reliability and highlights the brand’s credibility. It is the largest top-level domain with over 130 million .com names registered, making it the natural choice of internet users.

Is it worth paying for a premium domain name?

Domain names are strategic assets and the best ones are often times not easy to obtain, especially for startups. Whether to invest in such a name or go with alternatives is a question many entrepreneurs ask themselves, and one that I get often. Our team at SmartBranding has now spent coming up to 2 years […]

Glenn Gardone on growing an authentic brand, company culture, dream jobs and guilt-free chocolate

Today our guest is Glenn Gardone. Glenn is a growth strategist with a proven track record of delivering immediate results. He has worked with multinational Fortune 100 brands, including some of the world’s largest direct store delivery (DSD) and consumer packaged goods (CPG) companies. Presently Glenn has the job everyone dreams of – he is leading a guilt-free chocolate brand.

PublishingLife rebrands and invests in Publishing.com after rapidly growing its customers base

Publishing (formerly PublishingLife) was founded by twins Christian and Rasmus Mikkelsen. The young entrepreneurs were famous for successfully publishing books on Amazon, leading to the establishment of the Audiobook Impact Academy in 2018. The idea turned out to be a huge success, and thousands of people joined the Audiobook Impact Academy. That led to the […]

Pry invested in Pry.com to solidify its online presence and brand recognition

Pry Financials, founded in 2019, is a financial planning application that assists entrepreneurs in forecasting revenue and spending by breaking all data down into comprehensible graphs. Since its public launch in early March 2021, the company has grown by about 30% month over month. Brex acquired Pry for an astounding $90 million in April 2022 […]

Personal names as brand names

Overview Famous brands and companies named after people There are many well-known brands and companies that are named after people. Some of these namesakes are famous in their own right, while others are less well-known. However, all of these brands and companies have one thing in common: they were named after someone who had a […]

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