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Backflip Raises $15 Million in Series A Funding and Enhances its Online Presence with Upgrade to
By Monica Stankova access_time 2 min read

Backflip, a provider of a real estate and financial technology platform for real estate entrepreneurs, raised a $15 million Series A led by FirstMark Capital. The investment round also saw participation from Vertical Venture Partners, LiveOak Venture Partners, Revel Partners, ECMC, the real estate firm Crow Holdings and angel investors Greg Waldorf, Rob Barber, and Gregg Freishtat.

Backflip is not just about flipping houses; it’s about flipping the script on the why, how and what it means to be a real estate entrepreneur. Over 400,000 homes are flipped every year in the U.S. and growing. Our mission is to help everyone access the funding and tools they need to participate. We put information, support, and capital products designed for entrepreneurs in the hands of more individuals in an industry that has historically had too many barriers to successfully starting and scaling. In doing so, we’re empowering our members to rejuvenate communities one modernized home at a time.

Josh Ernst, CEO of Backflip

In addition to the funding, the company appears to have secured its Exact Brand Match (EBM) domain, (previously owned by Backflip, Inc.), which currently redirects from Domains that include additional words can be less intuitive and harder for clients to remember and type accurately. They can also dilute brand identity and reduce marketing effectiveness. While such domains might function as a temporary solution, they typically lack the immediate recognition and seamless brand experience that an EBM domain offers.

The acquisition of strengthens the company’s online presence, reinforces its identity, and ensures a smoother, more reliable experience for current and prospective customers.

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