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Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
ServerCentral Turing Group, also known as SCTG, has recently gone through a major rebranding initiative, including a new website, logo, name, and domain name – Deft.com. The company started as a network and data center managed service provider. For the past ten years, the business has experienced double-digit, year-over-year growth, expanded its scope and services […]
Gala Games is a blockchain-based gaming studio with a devoted and growing user base of over 1.3 million active players. The company is on a mission to redefine the world of gaming and has recently dived into the NFT world by allocating $5 billion within the next year to expand its NFT offerings. In addition, […]
RetargetApp launched in 2015 as a simple solution for Retargeting ads on Facebook. After significant growth, expansion, and the addition of new services, the company announced that it has outgrown its name and is rebranding to Adwisely. It took us quite a while to choose a new name. We wanted to make sure that it […]
Electra is a US-based startup on a mission to “slash carbon emissions from the US electrical grid by 2030”. The company acquired electra.co in April 2022 and shortly after invested in the exact brand match name electra.com. Domain name upgrades are often seen when startups launch on a compromise extension due to budget restraints. Once […]
RentPath is a leading rental industry digital marketing solutions provider. Its network of rental listing services includes Rent.com, Rentals.com and ApartmentGuide.com. The company was acquired by Redfin in April 2021 for $608 million. After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along […]
Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money. The company recently rebranded to Sagiliti, after more than two decades of experience in the fast-growing utility and energy consulting sector. Our customers are seeing tremendous value by working with […]
Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., and TheFacebook, Inc, spent $60 Million in December 2021 to purchase the trademark assets of Meta Financial Group. Meta Financial Group will be changing its name to Pathward later this year. They have secured Pathward.com. The Pathward name represents the company’s commitment […]
Dune Analytics is a Web 3 data platform allowing users to create SQL queries on blockchain data for free. The results are visualised as charts. Dune recently simplified its brand name, dropping the word “analytics” and, invested in the premium one-word domain name Dune.com. The brand upgrade is following a $69.4 million Series B round […]
Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]
Crunchbase data shows that global venture funding in May 2022 totaled $39 billion, the first time, it fell below $40 billion in almost a year. Overall, VC financing plummeted 14% month over month in May, from $45 billion in April. For comparison, it was $49 billion last May, 20% up from the current figures. The […]
EGT Interactive is a Bulgaria-based online gaming software developer. The company recently rebranded to Amusnet Interactive to drive further growth and embrace new opportunities. With this rebrand, the company decided to stay one step ahead by evolving to a new brand name that better reflects its core offering and company values. Our new Amusnet Interactive […]
YugaLabs is the parent company of the Bored Apes Yacht Club (BAYC) project. For those not familiar with NFTs, BAYC is a non-fungible token (NFT) collection of over 10 000 profile pictures of cartoon apes built on the Ethereum blockchain. Sales of the Bored Ape Yacht Club NFTs have totaled over US$1 billion, making it […]
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