folder Filed in Domain upgrades, Rebrands
From to How a Domain Change Reflects Keiter's Growth and Diversification
By Tsani Gramatikova access_time 2 min read

Founded in 2010, Keiter is a family-owned, vertically integrated construction services company that handles all sizes of residential, commercial, industrial, and institutional projects. Keiter is committed to building projects that endure over time. “We’re not here to build temporary structures. Our passion is to help our clients establish the integral foundations of their legacy and, in doing so, build our own”, states the company philosophy.

After more than a decade in operation, in 2021, Keiter Corp. rebranded, consolidating its four divisions under the single Keiter brand and updating its corporate voice, look, and feel to mirror recent growth and transformation. The divisions, including Keiter Builders for commercial and industrial projects, Keiter Homes for residential construction, Hatfield Construction for site work, and Keiter Properties for real estate, are now unified under one Keiter umbrella.

The founder and owner, Scott Keiter, said the brand refresh was overdue. 

From the beginning, I committed to a long-term strategy, with a consistent goal to provide uncompromising attention to all customers, regardless of the project’s size or visibility. Given our expansion across multiple markets and significant growth and diversification, it was time for our brand to reflect this evolution. The new Keiter umbrella allows us to deliver an even higher level of service and satisfaction, priming us for the next growth phase.

Scott Keiter for MassLive

Jill Keiter, Director of Finance and Administration, views the brand update as a declaration of Keiter’s evolution into a more significant, focused, and streamlined enterprise.

Looking forward, we see the last decade as just the beginning. We’ve been incredibly fortunate to grow and thrive, and we anticipate this trend will continue. The new Keiter brand and its fresh look and communication style will undoubtedly fuel future growth.

Jill Keiter

Following the rebrand, the company upgraded to the Exact Brand Match (EBM) domain,, moving away from its initial domain, While descriptive domain names might suffice when an Exact Brand Match (EBM) domain is out of reach due to budget constraints or availability, they can become restrictive as the business diversifies. An Exact Brand Match domain eliminates confusion and enhances brand flexibility, enabling businesses to seamlessly broaden their scope and offerings.

A premium domain name can make all the difference in building a successful brand. If you want to take your business to the next level, consider investing in a premium domain name. Contact us today for more information and assistance in finding the perfect domain for your brand.

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