Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

From Niche to Mainstream: Bullo's Shift from Bullo.ai to Bullo.com Expands Global Reach

Recognising the need for a more inclusive and universally credible web presence, Bullo has transitioned to its Exact Brand Match (EBM) domain, Bullo.com.

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Star Beta Secures Its Future with Exact Brand Match Domain StarBeta.com

The company has made a strategic investment in securing its Exact Brand Match (EBM) domain, StarBeta.com, which marks a significant enhancement over its other operational domains, like StarBetatech.com and its regional domain, StarBeta.com.au.

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Ayro.fr's Transformation to OceanWings: Leveraging OceanWings.com for Worldwide Impact

French designer and manufacturer AYRO is rebranding as OceanWings and launching an expanded wingsail portfolio.

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Monthly Funding Report: May 2024 Funded Startups and Their Domain Name Choices

The .com extension remains the top choice due to its universal recognition and trustworthiness, with 377 out of 563 companies opting for it.

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From OwenMorton.com to Owen.com: Building a Powerful Personal Brand

Owen Morton is a business investor and growth consultant with an extensive portfolio of successful projects. He invests in businesses by diligently assessing opportunities, analysing the industry, and judging how the skill set of his portfolio companies can enhance the business.

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From I-Newswire.com to Newswire.com: The Exact Brand Match Domain (EBM) that Led to a $44M Exit

When it comes to online business, the right domain name can make all the difference. Michael Santiago’s journey from I-Newswire.com to Newswire.com shows just how powerful a good domain can be.

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DollarShaveClub.com Exact Brand Match Domain: The Secret Weapon Behind the Brand’s Success 

The company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.

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Backun Musical Services Boosts Online Presence with Backun.com Domain

The company has invested in acquiring the premium domain Backun.com, which now redirects to the official URL, BackunMusical.com. This more straightforward domain name simplifies brand recall and increases direct traffic.

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From MeterUp.com to Meter.com: Unlocking Market Advantage with Exact Brand Match (EBM) Domain

Meter’s strategic acquisition of the premium domain Meter.com underscores its commitment to industry leadership and boosts its appeal to potential customers seeking reliable internet infrastructure solutions.

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Formality.com: A Strategic Domain Upgrade to Enhance Professionalism and Authority Online

Formality has upgraded from Formality.co to the Exact Brand Match (EBM) domain, Formality.com, to establish a more authoritative and professional online presence.

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