Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

From CPSI to TruBridge: A New Name Signifying Growth and Expanding Horizons

CPSI (Computer Programs and Systems, Inc.), a trusted partner to more than 1,500 healthcare organisations with a broad range of technology-first solutions, is rebranding as TruBridge, Inc.

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Country Extensions vs EBM Domains: How Bitly Navigated the Challenge to Secure Its Brand

Bitly’s transition to Bitly.com exemplifies the delicate balance businesses must strike between creating a unique brand identity and ensuring operational stability.

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Reliance's Growth-Driven Rebrand: New Name and Exact Brand Match Domain Reliance.com

Following a year marked by robust financial performance and strategic growth, Reliance Steel & Aluminum Co. has taken a significant step forward in its corporate evolution. The company has changed its name to Reliance, Inc. and acquired the exact brand match domain Reliance.com.

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Success Begins with a Great Domain: Welcome Mindy.com

Mindy, an innovative email-based executive assistant, has made a notable entry into the AI scene, unveiling its launch on the exact brand match domain Mindy.com, and supported by leading VCs.

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Unlocking the Power of .com Domains: Greg Isenberg Sparks Dynamic Discussion on X 

Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.

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Monthly Funding Report: January 2024 Funded Startups and Their Domain Name Choices

The companies on the list show a preference for .com domains, with 402 out of 561 opting for this extension, highlighting its widespread recognition. 

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New Name, Renewed Mission: Modern Aspect Rebrands to Post & Porch

Post & Porch has secured the exact brand match domain, PostandPorch.com, to solidify its online presence.

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Unlocking Branding Potential: The Creative Use of Domain Names

Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.

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Elevating the Brand: Meow's Strategic Domain Upgrade from Meow.co to Meow.com

Meow, a banking and treasury management platform designed for venture-backed startups, has recently taken a significant step in its branding journey, upgrading from the domain Meow.co to the exact brand match Meow.com.

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Briq's Transition to .com: Accelerating Growth in the Global Construction Sector

In 2023, Briq acquired the exact brand match domain name Briq.com, enhancing the company’s marketing effectiveness across various channels and significantly reducing security risks.

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