Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

From Canadian Roots to Global Reach: Sandbagger's Domain Upgrade from .ca to .com

Sandbagger invested in the Exact Brand Match(EBM) domain Sandbagger.com to mitigate these risks, maintain a stable online presence, and foster greater confidence among its user base.

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World Emoji Day: From Emoji Domains to Emoji.com, Embracing Digital Expression

Did you know that July 17 is dedicated to celebrating emojis, the symbols that add meaning and emotion to our digital communication?

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From Belvo.co to EBM Belvo.com: Belvo’s Domain Upgrade for Greater Impact

With Belvo’s expansion and pursuit of larger goals, it has strategically upgraded to the Exact Brand Match (EBM) domain Belvo.com.

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CHILI Upgrades from CHILI.tv to EBM domain CHILI.com: Enhancing Connectivity and Market Reach

To avoid the risks of operating on a country domain extension, CHILI has upgraded to the Exact Brand Match (EBM) domain CHILI.com, a natural choice for most internet users.

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ABOC: Rebranding for National Expansion and Future Growth Backed by EBM domain ABOC.com

To mark its 102nd anniversary, Amalgamated Bank of Chicago is rebranding to ABOC. The rebranding honors the bank’s rich history while preparing it for future growth and expansion with a new name, logo, and visual identity.

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Rebranding Under Pressure: NGS Crypto Becomes 'Hiddup' During ASIC Investigation

Australian crypto company NGS Crypto has rebranded to “Hiddup” during a $62 million investigation and ongoing legal action by the Australian Securities and Investments Commission (ASIC).

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Enhancing Brand Authority: How Calo's Investment in the EBM Calo.com Supports Its Global Ambitions

Investing in premium CVCV domain names like Calo.com enhances marketing efficiency and scalability, strengthens the company’s brand identity, and underscores its commitment to global expansion, while minimising the risk of losing traffic to competitors.

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One Vision, One Domain: Crayon and rhipe Together Under Crayon.com

Crayon, a global IT service and innovation leader, has fully integrated rhipe into its brand. Effective July 1, 2024, the rhipe brand will be discontinued.

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Monthly Funding Report: June 2024 Funded Startups and Their Domain Name Choices

240 companies have invested in Exact Brand Match (EBM) .com domains.

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Bonusly Strengthens Online Presence with Domain Upgrade to Bonusly.com

Following a series of successful funding rounds, Bonusly has invested in its Exact Brand Match (EBM) domain, Bonusly.com, maximising its marketing efforts across channels and avoiding security risks and lost traffic.

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