Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Formality.com: A Strategic Domain Upgrade to Enhance Professionalism and Authority Online

Formality has upgraded from Formality.co to the Exact Brand Match (EBM) domain, Formality.com, to establish a more authoritative and professional online presence.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

Watch Fury vs Usyk on DAZN.com: The Rise of a Global Sports Broadcasting Leader

The upcoming boxing match between Tyson Fury and Oleksandr Usyk, dubbed the ‘Fight of the Century,’ is a highly-anticipated event that brings back memories of the golden era of heavyweight boxing.

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From GetWallo.com to Wallo.com: Raising the Bar for Online Financial Management

The finance management company Wallo acquired the Exact Brand Match (EBM) domain Wallo.com, reflecting its commitment to making financial management more manageable and accessible.

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From .academy to .com: FACExpert's Journey to a More Inclusive Brand

FACExpert invested in the Exact Brand Match (EBM) domain FACExpert.com. This move prevents potential traffic loss and positions the brand for broader pursuits, maintaining a solid and flexible online presence as it grows.

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How GPT-4 is Transforming Lives with Be My Eyes Integration

OpenAI’s ChatGPT has expanded its capabilities through a groundbreaking partnership with Be My Eyes, profoundly transforming the lives of those it serves.

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From SupportShepherd.com to Somewhere.com: The Value of a Premium Domain in Building a Global Brand

Support Shepherd, now rebranded as Somewhere, is a startup that provides seamless and effective global hiring solutions.

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Monthly Funding Report: April 2024 Funded Startups and Their Domain Name Choices

Overview In April, pre-seed funding increased in the number of deals and the total amount raised, while seed rounds experienced a decline in the number of deals and the amount raised. Round Amount March (USD) Number deals March Amount April (USD) Number deals April Pre-seed funding 59,059,000 27 63,168,820 34 Seed Round 1,109,183,230 181 828,966,000 […]

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Avi Schiffmann Secures Friend.com for a Possible Major Rebrand from Tab A.I.

Avi Schiffmann, a 21-year-old Harvard dropout, has made significant marks on the world with his knack for creating impactful technological solutions. At just 17, he launched a highly successful COVID-19 tracking website that attracted millions of daily users. He became a youth ambassador to the U.N. and received a Webby award from Anthony Fauci. His […]

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Buttondown's Strategic Upgrade to Buttondown.com: Expanding Beyond a .email Beginning

Recently, in a strategic move to align the brand with a broader professional image and enhance its marketability, Buttondown upgraded to the Exact Brand Match (EBM) domain, Buttondown.com. 

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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