Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Top Employee Directory Software Companies and Their Domain Name Choices

Employee directory software is a powerful tool that simplifies the process of keeping track of employee information. It is a digital database that stores every employee’s names, roles, and contact details in one central location. This makes it easier for employees to connect with each other and for managers to keep track of their team members.

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April 2023 Funded Startups and Their Domain Name Choices

Overview Our research shows that the global venture funding in April amounted to $24.7 billion, spread across 523 deals. Although the number of deals declined slightly compared to March, funding was still robust, with Seed Round and Series A investment showing particularly strong results. Despite some fluctuations across different rounds, the overall startup funding landscape […]

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Enhancing Engagement and Profitability: The Launch of Max"

Warner Bros. Discovery has invested in the premium exact brand match domain, Max.com, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.

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Startup Identity: A Look at Y Combinator's Winter 2023 Batch and Their Domain Name Choices

Y Combinator (YC), which started operating in March 2005 in the US, is considered the premier technology startup accelerator in the world. Over 4,000 companies, such as Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, Stripe, and Twitch, have been launched through this program. As of January 2023, the collective worth of the leading YC firms exceeded $600 billion.

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Hyena Energy Upgrades to Hyena.com for Enhanced Visibility and Investor Appeal

The name “Hyena” could be simply interpreted as an acronym for “Hydrogen Energy Applications,” with the first two letters and last two letters of each word forming the word “Hyena.” This could be a clever way to create a memorable and distinctive brand name reflecting the company’s core focus on hydrogen energy applications.

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Utopia Music's Acquisition of Utopia.com: A Strategic Move for Expanding Horizons

Utopia Music, a Swiss music fintech company founded in 2016 by Mattias Hjelmstedt, utilises big data to improve the global music industry by offering clear, transparent, and reliable data-driven solutions. The company aims to create an ecosystem where technology and music intersect, fostering creativity and joy.

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From One to Three: Kellogg's Strategic Transformation Through Spin Off Companies

Founded in 1906 by brothers Will Keith Kellogg and John Harvey Kellogg in Battle Creek, Michigan, USA, the Kellogg Company (doing business as Kellogg’s) is a multinational food manufacturer that produces a wide range of snacks, breakfast and convenience foods. Kellogg’s Corn Flakes was one of the earliest and most popular breakfast cereals in the […]

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The Rebranding of Square, Inc: Why the Company Changed Its Name to Block

Square, Inc. (SQ) was founded in 2009 by entrepreneurs Jack Dorsey and Jim McKelvey, fulfilling their dream of creating technology that combines merchant services and mobile payments into one simple, user-friendly service. Co-founders Dorsey, who also co-founded Twitter, and McKelvey started developing the company from a small office in St. Louis. The name “Square” comes from the company’s square-shaped card readers.

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March 2023 Funded Startups and Their Domain Name Choices

According to our research, global funding for March amounted to $23.8 billion across 545 transactions, representing a significant increase from the previous month’s total of $15.4 billion across a similar number of transactions-530.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

The Importance of Branding in Biotech: A Look at Naming and Domain Choice

Branding, naming, and domain names are essential considerations for biotechnology companies as they establish their presence in the market. A strong brand identity can help these companies stand out in a crowded industry and communicate their unique value proposition to potential customers and investors.

By Tsani Gramatikova 0 Comments 11 min read Continue reading

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