Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Expanding Horizons: Varixx's Shift from Brazilian Roots to Worldwide Presence with the Exact Brand Match (EBM) domain Varixx.com

In August 2024, Varixx invested in the Exact Brand Match (EBM) domain Varixx.com. 

By Tsani Gramatikova 0 Comments 1 min read Continue reading

Moving Beyond Country Extensions: Notion’s Upgrade to an Exact Brand Match Domain Notion.com

The acquisition of the EBM domain Notion.com demonstrates Notion’s commitment to providing a safe and reliable platform for its users as the company continues to grow and expand globally.

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From Lengthy Automotivetrainingequipment.com to Lean: AutoEDU’s Efficient Switch to the EBM AutoEdu.com

EBM domains like AutoEdu.com are the most intuitive choice that existing and future customers, business partners, and investors would make when searching for a brand online.

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Cribl’s Successful Funding Streak Strengthened by Exact Brand Match Domain Cribl.com

In August 2024, Cribl closed a $319 million Series E funding round led by GV (Google Ventures), which valued the company at $3.5 billion, a 40% increase from its Series D valuation in 2022.

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Pavel Durov’s Unique Branding Approach: From Controversy to Innovation in the Tech World

Known as a “programming prodigy,” “billionaire entrepreneur,” and “free-speech fighter,” Durov has built a reputation as a tech mogul with a libertarian streak and a commitment to privacy that has often put him at odds with governments around the world.

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Vranded Haus: Elevating Brand Trust with the Acquisition of Vranded.com

Vranded House has wisely invested in acquiring Vranded.com, which redirects to their current address Vranded.house.

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App-Sorteos.com Acquires Sorteos.com: Boosting Visibility and User Experience

Owning the Exact Brand Match (EBM) domain, Sorteos.com, enhances the company’s professional image, making it easier for users to remember and access the platform.

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Domain Names as Strategic Assets: Xpedition’s Multi-Domain Strategy for Brand Protection and Growth

Xpedition operates primarily through the domain Xpedition.co, but has strategically invested in acquiring Xpeditionmedia.com and Xpedition.com as well.

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Balaji Srinivasan's Network School: A New Approach to Education on the Top Domain NS.com

Former Andreessen Horowitz investor and successful entrepreneur Balaji Srinivasan has launched an innovative educational venture called The Network School, setting a new precedent in combining technology with education.

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Navigating Domain Name Concerns: What You Need to Know

Navigating the world of domain names can be complex, but addressing these common concerns with a strategic mindset can lead to long-term benefits for your business.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

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