Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Unleashing the Value: Cars.com's Domain as a Catalyst for Growth

Cars.com is widely acknowledged as one of the most prized domains, with the entire business behind it commanding a staggering valuation of $2.5 billion. This valuation encompasses various intangible assets, including the highly sought-after domain name itself, Cars.com.

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Unveiling the Power of Home.com: Insights from NamesCon2023

The recent NamesCon2023 event brought together industry experts and domain investors, including Andrew Miller, Larry Fischer, and David Lazowski, who shared insights into their historic domain name transactions. One of the standout acquisitions discussed was Home.com.

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May 2023 Funded Startups and Their Domain Name Choices

The fundraising landscape in 2023 has experienced a shift as economic conditions and market dynamics have impacted VC activity. In the first quarter of the year, VC activity dropped across all stages and sectors, with angel and seed rounds experiencing a significant decline compared to the previous year.

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Top Electric Car Companies and Their Domain Name Choices

All 50 companies operate on the .com extension signifying a strong preference for this widely recognised and established top-level domain.

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Hewn Elements: Embracing Simplicity and Significance with Hewn.com

Hewn’s rebranding effort opens doors for the company to explore new avenues, broaden its product lines, and expand its portfolio, further solidifying its position as a premier manufacturer in the industry.

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Top Employee Directory Software Companies and Their Domain Name Choices

Employee directory software is a powerful tool that simplifies the process of keeping track of employee information. It is a digital database that stores every employee’s names, roles, and contact details in one central location. This makes it easier for employees to connect with each other and for managers to keep track of their team members.

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April 2023 Funded Startups and Their Domain Name Choices

Overview Our research shows that the global venture funding in April amounted to $24.7 billion, spread across 523 deals. Although the number of deals declined slightly compared to March, funding was still robust, with Seed Round and Series A investment showing particularly strong results. Despite some fluctuations across different rounds, the overall startup funding landscape […]

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Enhancing Engagement and Profitability: The Launch of Max"

Warner Bros. Discovery has invested in the premium exact brand match domain, Max.com, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.

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Startup Identity: A Look at Y Combinator's Winter 2023 Batch and Their Domain Name Choices

Y Combinator (YC), which started operating in March 2005 in the US, is considered the premier technology startup accelerator in the world. Over 4,000 companies, such as Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, Stripe, and Twitch, have been launched through this program. As of January 2023, the collective worth of the leading YC firms exceeded $600 billion.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

Hyena Energy Upgrades to Hyena.com for Enhanced Visibility and Investor Appeal

The name “Hyena” could be simply interpreted as an acronym for “Hydrogen Energy Applications,” with the first two letters and last two letters of each word forming the word “Hyena.” This could be a clever way to create a memorable and distinctive brand name reflecting the company’s core focus on hydrogen energy applications.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

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