Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

FashionTech Companies and Their Domain Name Choices

47 out of 63 brands use a .com domain. It offers credibility, memorability, and stronger consumer trust, key in a digital-first space like FashionTech.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

The CrackBerry Story: Betting Big on the Right Domain

From a fifteen thousand dollar domain to a one hundred fifteen million dollar exit, he proved the value of owning your brand from the beginning.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

From Entegro.ie to Entegro.com: A Strategic Move for Global Impact

Entegro.com brings global recognition, enhances credibility, and supports the company’s ambition to serve international markets while continuing to lead locally.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

​Temporal Levels Up with Exact Brand Match Domain Temporal.com

Securing an EBM domain is a forward-thinking move that offers greater stability, protects brand integrity, and avoids the risks linked to politically sensitive country-code domains.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

From AtlanticRestorationCT.com to Houzpital.com: A Smart Move That Expands Horizons

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Binks.com: The Next Chapter for Carlisle Fluid Technologies’ Brand Evolution

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

From SparkCognition to Avathon: A Shorter Name for a Stronger AI Future

The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Monthly Funding Report: February 2025 Funded Startups and Their Domain Name Choices

.com remains the dominant choice, with 405 companies (67%) leveraging the most trusted global extension.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

From NarwhalCapital.com to Narwhal.com – A Smart Upgrade for Brand Recognition

Owning Narwhal.com is a long-term investment in the company’s credibility, trust, and market presence.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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