Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Roofer.com's Domain Power: Building Brand Trust and Reach

In January 2024 BB Roofing rebranded to simply Roofer, securing the Exact Brand Match (EBM) domain name Roofer.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Baldwin.com: Enhancing Brand Unity and Expanding Market Reach in The Baldwin Group's Rebrand

Baldwin Risk Partners, a publicly traded insurance company, has rebranded as The Baldwin Group, investing in the Exact Brand Match (EBM) domain, Baldwin.com, which replaces the longer BaldwinRiskPartners.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Elevating Brand Reach: From Local ESSystem.pl to Global Glamox.com

In a logical step following its acquisition by Glamox Group, ES-SYSTEM sp. z o.o. has changed its name and company brand to Glamox sp. z o.o to align with its holding company.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Futuristic Fashion Brands and Their Domain Name Choices

The majority (44 out of 50) of the futuristic fashion brands in our list prefer .com domains, highlighting its global acceptance and trust.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

Medal.com: A Key Domain Investment to Simplify User Search, Avoid Confusion, and Strengthen Brand Presence

The company initially launched and continues to operate on the Medal.tv domain name. To avoid confusion and enhance its brand presence, Medal invested in acquiring the Exact Brand Match (EBM) domain name, Medal.com, which now forwards to Medal.tv.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

From TryPura.com to Pura.com: Elevating Brand Presence and Authority

In 2023, Pura invested in the Exact Brand Match (EBM) domain, Pura.com, simplifying their branding, making it more memorable and authoritative, and significantly increasing consumer confidence and loyalty.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

CoinTracker Secures CoinTracker.com for Enhanced Brand Protection

CoinTracker has acquired the Exact Brand Match (EBM) domain CoinTracker.com in a wise domain upgrade and brand protection move. 

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Securing a Strong Future: Rox's Upgrade to a Three-Letter EBM Domain Rox.com

Investing in Rox.com is a clear statement about Rox’s dedication to protecting customer data with both advanced technology and a strong, easily recognisable brand identity.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

Ethos Technologies: Setting New Standards in Brand Consistency with Exact Brand Match (EBM) domain Ethos.com

Ethos.com enhances the company’s digital identity by reflecting its simplicity and elegance through a direct, memorable, and authoritative online presence.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

DC Comics: Bridging History and Future with DC.com

In 2022, DC Comics made a significant investment in the premium domain name DC.com. DC.com helps resolve the long-standing confusion around the name “Detective Comics Comics” and allows DC Comics to align its online presence with its well-known initials, simplifying the brand’s identity.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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