Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Root Insurance consolidates its brand and removes limitations with Root.com investment 

US-based car insurance company Root has secured the premium domain name Root.com. Founded in 2015, the app-based company has quickly gained public attention with personalized, affordable coverage and services like free Lyft credits. Root went public in 2020, raising almost three-quarters of a billion dollars. Alex Timm, the company’s founder, has credited his father with […]

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MessageBird investing in Bird.com suggests a possible rebrand

Dutch-based cloud communications platform MessageBird invested in the premium domain name Bird.com at the end of last year. Founded in 2011, MessageBird has raised an astonishing $1.1 billion in funding over 5 rounds with the latest one being raised in April 2021. MessageBird has not yet officially announced its plans for the new domain name, […]

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PuppyFind rebrands to Puppies opening opportunities for new services for the business

PuppyFind launched as a platform that helps people find puppies through breeders of all types for sale, and dogs for adoption.  The company has recently rebranded to Puppies.com. The company has owned the domain for nearly ten years but was not using it as its main brand. Rebranding as Puppies.com allows the brand to introduce […]

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BalletCrypto․com expands beyond crypto with Ballet.com upgrade

Ballet Crypto is a mobile app that allows you to manage your cryptocurrency, check the market value, and add additional currency to your wallet. Since its launch, the company went by the brand name Ballet, despite operating on the domain name BalletCrypto.com. A descriptive domain name communicates clearly what your company does. That’s one of […]

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Greenlight Planet rebrands as Sun King following plans to expand its market presence

Sun King is Africa’s and Asia’s leading supplier of solar energy solutions for off-grid residences. Last month, the company raised $260 Million, led by General Atlantic’s BeyondNetZero, to fund a geographical expansion. The new funding comes not so long after Sun King’s rebrand. The company was founded in 2007 under the name Greenlight Planet and […]

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GetBux․com acquired an exact brand match domain Bux.com

BUX is an Amsterdam-based startup that lets people invest in shares and exchange-traded funds (ETFs) without paying a commission. The company has recently raised $80 million to expand its neobroker platform and invested in the Exact Brand Match domain name BUX.com. Before securing BUX.COM the business operated on GetBux.com – a common choice for startups […]

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Resolution Games opens its business beyond games with Resolution.com

Swedish gaming company Resolution has recently invested in a one-word, clear Resolution.com domain. Resolution operates a virtual reality and augmented reality gaming studio. The company has raised a total of d $38.5 million in funding to date, over three rounds. Resolution has conquered the gaming industry over the years, with Demeo, Ultimechs, and Blasto being […]

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April 2022 Funded Startups and Their Domain Names Choices

The invasion of Ukraine by Russia has sent shockwaves throughout the globe and worsened the financial market slowdown seen in the first quarter of this year. The aftermath of the conflict has affected major economies’ efforts to recover from the pandemic, resulting in a $47 billion total invested in private companies in April 2022 – […]

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March 2022 Funded Startups and Their Domain Names Choices

March marks the end of the first quarter of 2022. Crunchbase data shows that the period saw a 13% drop in venture dollar volume from $184 billion in the fourth quarter of 2021. It still has a 7% increase over the first quarter of 2021. In Q1, seed funding was the only funding stage that […]

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GetUpside Raises $165M Series D to Transform Brick and Mortar Commerce and Rebrands to Simply Upside

GetUpside was founded by Alex Kinner and Wayne Lin back in 2016. With the rise of e-commerce, they noticed how personalization can unlock proven value for both people and businesses, and the brick and mortar world was having a hard time keeping up. They developed the idea of a two-sided marketplace platform that drives proven, […]

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