folder Filed in Domain upgrades A Key Domain Investment to Simplify User Search, Avoid Confusion, and Strengthen Brand Presence
By Tsani Gramatikova access_time 3 min read

Medal is an Amsterdam-based company co-founded and led by Pim de Witte, a serial entrepreneur, gamer and skilled programmer. Medal provides a platform for gamers to record, edit, and share gaming clips and videos. According to Pim de Witte in an interview with TechCrunch:

Essentially, the next generation is spending the same time inside games that we used to spend playing sports outside and things like that. It’s not possible to tell how far it will go. People will capture as many if not more moments for the reason that it’s simpler.

Pim de Witte, Co-founder and CEO of Medal

Since its inception, Medal has experienced rapid growth, expanding between 5 percent and 10 percent weekly, making it one of the fastest-growing consumer applications in the gaming industry.

The company initially launched and continues to operate on the domain name. To avoid confusion and enhance its brand presence, Medal invested in acquiring the Exact Brand Match (EBM) domain name,, which now forwards to Pim de Witte explains:

As one of the fastest-growing companies in games and an increasingly widely used platform across the internet, it was a fairly obvious decision to secure the .com domain for our (trademarked) brand name. It’ll lead to confusion down the line if people can’t find what they’re looking for.

Pim de Witte, Co-founder and CEO of Medal for

EBM domains, like, are preferred by gaming companies, as our research in “Top Gaming Companies and Their Domain Name Choices” indicates. For Medal, which aims to become the video-based social network of the gaming world, investing in an EBM domain is a strategic move with significant implications for both the company and its users.

At Medal, we believe the next big social platform will emerge in gaming, perhaps built on top of short-form content, partially as a result of gaming publishers trying to build their own isolated gaming stores and systems. That drives social fragmentation in the market and brings out the need for platforms such as Medal and Discord, which unite gamers across games and platforms in a meaningful way.

Pim de Witte, Co-founder and CEO of Medal

EBM domains simplify the process of finding the brand online, enhancing trust and credibility. Securing is crucial for building strong customer relationships, gaining a competitive advantage, avoiding potential confusion, and strengthening Medal’s brand presence, making it easier for users to connect with and access the platform.

Don’t miss out on the opportunity to boost your brand and increase your online presence. Investing in a premium domain name now can prevent future losses and help your business thrive in the long run. Get in touch.

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