domains

Deep Tech Companies and Their Domain Name Choices

Deep technology, also known as deep tech, refers to startups that rely on cutting-edge innovation in engineering or scientific advancements to drive their business model. This can include technologies such as artificial intelligence, robotics, quantum computing, and blockchain. These technologies are different from “shallow tech” as they are not focused on end-user services.

Calero-MDSL Rebrands to Calero to Reflect Focus on Simplicity and Strengthen Leadership in TEM Software Market

Calero-MDSL, a leader in the rapidly expanding Technology Expense Management (TEM) software industry, has announced a comprehensive rebranding strategy. The rebranding includes simplifying its name to Calero, rebranding its platform as Calero.com, and introducing a new logo and refreshed visual identity. This move is a strategic step taken by the company to solidify its position as a leader in the TEM software space and to announce its innovative path for the future.

Rebranding to Fortra: Elevating HelpSystems' Cybersecurity Solutions to the Next Level

HelpSystems, a leading US-based security software company, has announced its rebranding to Fortra. The new name reflects the company’s recent pivot towards cybersecurity, and its mission to provide comprehensive cyber defense solutions to global customers.

Podcasts as a Powerful Marketing Tool: An Exploration with Noemi Beres

Today our guest is Noemi Beres. Noemi is a linguist by education who helps her clients in finding their target audience and increasing brand awareness, generating instant traffic and quality leads.

Weekly newsletter of SmartBranding - Issue #9

The ability to recall a large number of brand names is a testament to their significance in the business world.

We Asked ChatGPT to Write a Fairytale and a Poem About Domains

Fairytales are an intrinsic part of growing up, and so of every one of us. You can’t read the quote above and not think of The Little Prince, and the world of wonder it opens up, whatever your age. We hear hundreds of stories, and most definitely have a personal experience with some – be it the ones that scared you, excited you or taught you some lessons you appreciate to this day.

Fintech Company LenderClose Has Announced a Rebrand to Coviance to Support its Accelerated Growth and Strategic Vision 

Fintech company LenderClose, known for simplifying and scaling the home equity lending process through its cloud-based platform, announced a rebrand to Coviance.  Founded in 2015 by Omar Jordan, a lending industry vet, Coviance offers community lenders a user-friendly technology solution to lend more efficiently, faster, and at scale. 

World Archives Transforms Into a Next-Generation Family History Platform and Rebrands as Storied

Formerly known as World Archives, the industry-leading archive of historical newspapers is now known as Storied, the next generation of family history.

Defending the Digital Frontier: An Exploration of Domain Name Choices in the Military Tech Industry

Securing a .com domain name is the preferred choice for businesses looking to establish their online presence, with 87 out of 100 companies on our list choosing this extension. The .com domain is widely regarded as the most credible and respected choice and can assist businesses in building trust and credibility with their target audience.

Maximizing SEO Potential with a Memorable and Unique Domain Name

When it comes to search engine optimization (SEO), there are many factors that can influence how well your website ranks on search engines like Google. One of the most debated topics in the SEO community is the impact of a website’s domain name on its search engine rankings.

The Importance of Investing in a Strong Domain Name for Your Business

When it comes to building an online presence for your business, having a strong domain name is essential. A domain name is the address that customers use to find your website, and it plays a significant role in improving your online presence, credibility, and ultimately, your bottom line.

Storytelling in Business Marketing: Tips from Geoffrey Klein on Using Visual Communication Effectively

Today our guest is Geoffrey Klein. Geoffrey is a TEDx Speaker, lectured at a number of universities, and is a Visual Content Producer passionate about helping people communicate more effectively through the power of story and visual communication. Geoffrey’s career over the last 25 years has been about helping connect the right message to the right audience for the greatest impact.

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