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Guaranteed Rate Rebrands to Rate: Making the Mortgage Process Smoother, Faster, and Smarter
By Monica Stankova access_time 2 min read

On July 1st, 2024, Guaranteed Rate, a leading mortgage lender in the United States, unveiled its rebrand to Rate. The rebrand marks a significant transformation for the company, which was founded in 2000, reflecting its evolution and commitment to simplifying the mortgage process. 

According to the Scotsman Guide’s recently released Top Mortgage Lenders rankings, Rate achieved $21.7 billion in overall lending volume last year, securing the ninth position among lenders. The company operates with nearly 2,000 originators across all 50 states.

Today, we’re rebranding as Rate. Just like our streamlined name, we’re committed to making the mortgage process smoother, faster and smarter, using AI to empower both customers and loan officers alike. It’s more than a new name. It’s a new era. Welcome to the future of mortgage lending, powered by Rate.

The company has owned the domain since 2016, a strategic acquisition aimed at simplifying access for its customers. The streamlined domain eliminates the need to spell out “guaranteed,” which was often prone to typing mistakes.

Now, with 70% fewer keystrokes, you can help your customers find low, low rates and their ideal mortgage product faster than ever. Emails between you and loan officers will be more efficient. Referrals to the website will be quicker and less prone to typing errors. Gone are the days of spelling out ‘guaranteed’ (that second ‘a’ was always tricky, right?). is a HUGE improvement that we are happy to share with you, because anything we can do to make your lives easier is our #1 priority.

Dictionary word .com domains like serve as powerful branding tools. They convey simplicity, authority, and accessibility, essential elements for building consumer trust and recognition. These domains are strategic assets that enhance a brand’s visibility and credibility in the global market.

In addition to being a dictionary word, is also a CVCV domain name. These types of domains have a positive and bouncy sound, making them appealing to customers of different languages and cultures. Other renowned brands such as Nike, Dove, Visa, Sony, Lego, Bose, and Puma also use the power of CVCV domain names to boost their brand appeal. 

Guaranteed Rate Rebrands to Rate

A premium domain name is a valuable asset that can help your business stand out from the competition. Contact us today to learn more about premium domain names and how they can help your business succeed.

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