Forward Kitchens Rebrands to Superorder and Secures $10M Series A: Serving Innovation in the Restaurant Industry

Founded in 2019, Superorder is a leading software platform providing essential tools to restaurants looking to improve profitability through delivery and takeout with virtual brands. Formerly known as Forward Kitchens, the company has changed its name to align with its expanded vision and offerings. For most restaurants, digital revenue is becoming an increasingly larger share […]

Cenkos Securities and FinnCap Successfully Merge into Cavendish, a Significant Move

The newly formed company secured its exact brand match domain name, a critical step in bolstering their online presence, capitalising on the benefits of a singular and unique identity in this rebranding process. This move positions Cavendish for success in a changing financial landscape, marked by increasing consolidation within the industry.

COING Rebrands to A New Chapter in Business Software Ecosystems

In business since 2009 and known for its expertise in SaaS-based productivity, communication, and time management solutions, COING has refreshed its brand identity. With this transformation, the company aims to better represent its business software ecosystem. Known for products like Clockify, Pumble, and Plaky, COING will now operate under the new brand name, CAKE.COM.

CentralNic Celebrates 10th IPO Anniversary with Rebrand to Team Internet

On the occasion of its 10th anniversary since its Initial Public Offering (IPO), CentralNic Group, the global internet services holding company, has unveiled its rebrand to Team Internet Group. Effective from the 5th September 2023, the company’s shares will be available for trading under the new ticker symbol: “TIG”.

Rebranding Due to Mispronunciation: The Success Story of Ooni

The transformation of Uuni into Ooni, along with the acquisition of the new domain, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.

Ashley HomeStore Rebrands to Ashley for Modern Appeal and Expanded Market Reach

Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point. 

MindGeek's Bold Rebrand: A Fresh Start for a Leading Adult Entertainment Company

MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers,, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance. 

Milestones Rebrands as Hona, Reflecting Company Evolution and Enhanced Commitment to Customers

Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.

Redefining Online Visibility: A Conversation with the Founder of

Brett Farmiloe, Founder & CEO of Featured, talks about his brand’s history, how they picked their name, and the role plays in their business. Tell us a little bit about yourself. What did you do before you started Featured? Featured is the fourth company I’ve founded. Previously I led an SEO agency for 10 […]

Nreal Becomes Xreal, Looking to Wider Horizons in its Global Journey

Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.

Driving Innovation and Connectivity: Gilbarco Veeder-Root Retail Solutions Transforms into Invenco by GVR, Securing

Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to  Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.

Ovo Energy Simplifies Its Name And Rebrands To Ovo Because ‘Energy Is Changing’

Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”

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