folder Filed in Rebrands's Domain Power: Building Brand Trust and Reach
By Tsani Gramatikova access_time 2 min read

Bearded Brothers Roofing & Restoration was founded by Chris Townsend and Matt Muehlen, who saw an opportunity to combine their passion for quality craftsmanship with a commitment to excellent customer service. The business’s unique friendly name, excellent service and focus on integrity and professionalism set it apart, quickly making it a trusted name in the roofing and restoration industry in the Dallas area.

Soon BB Roofing, as it was shortened by the majority of customers, expanded, modernising the roofing industry through its digitally-native, on-demand approach. The company utilises drones and AI to unlock proprietary roofing data for homeowners and enterprise operators.  

With the growing business and new, expanded vision, Bearded Brothers Roofing & Restoration was no longer fitting as a brand name. In January 2024 BB Roofing rebranded to simply Roofer, securing the Exact Brand Match (EBM) domain name Shortly after, the startup raised a $7.5 million Seed round, planning to use the funding to launch into Austin, Texas, its second market. Prior to closing the Seed round, participated in HF0, an exclusive accelerator reserved for leading startups focused on developing AI products and solutions.

Our leadership has extensive experience in early to later-stage startups, as well as helping those startups exit successfully for nine figures. With the combination of our team, technology, and streamlined processes, I believe is uniquely positioned to deliver the premiere roofing experience everyone will love. 

Nathan Mathews, Founder and CEO of, to PRNewswire

The new brand name, “Roofer”, signifies the company’s expertise in roofing services, ensuring clear and immediate recognition of its core business area. The company is setting its sights on growing aggressively by streamlining systems, expanding its core team, and entering new markets in 2024, which have yet to be announced.

EBM domains are the preferred choice for the majority of PropTech startups. Securing an Exact Brand Match domain name is a strategic approach for companies looking to build trust, attract customers, and gain a competitive advantage in the industry. It demonstrates a commitment to the brand, leading to increased engagement and conversions. 

Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.

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