business

Why do Proptech Companies Rebrand? Lessons from 13 Successful Cases

Let’s explore why proptech companies rebrand and look at some successful examples.

From AtlanticRestorationCT.com to Houzpital.com: A Smart Move That Expands Horizons

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

Binks.com: The Next Chapter for Carlisle Fluid Technologies’ Brand Evolution

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

ShippingTree Rebrands to Kase, Secures Kase.com

ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.

From SparkCognition to Avathon: A Shorter Name for a Stronger AI Future

The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.

Papermark Signals Long-Term Vision with Upgrade to Papermark.com

Papermark.com is the natural choice when searching for Papermark online, ensuring greater brand consistency and an improved online presence. 

Prune Upgrades to Prune.com for a Seamless and Stronger Online Presence

Prune.com is the most intuitive way to find the company online, reinforcing brand consistency and strengthening its digital presence.

Gowod.app Upgrades to Gowod.com, Unlocking Greater Brand Potential

By acquiring Gowod.com, the company strengthens its brand identity, improves accessibility, and enhances global recognition.

From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure. Alongside this transformation, the company has secured €45 million in Series B funding led by Dawn Capital, with participation from MMC. As part of its evolution, Blackwall has invested in the Exact Brand […]

Monthly Funding Report: February 2025 Funded Startups and Their Domain Name Choices

.com remains the dominant choice, with 405 companies (67%) leveraging the most trusted global extension.

Virtual High School Secures the Valuable Three-Letter Domain VHS.com

Virtual High School (VHS) operates under the domain VirtualHighSchool.com but has recently secured the three-letter .com domain VHS.com.

Premium.Chat Improves Global Access and Recognition with PremiumChat.com

By acquiring PremiumChat.com, the company ensures stronger brand consistency, improved accessibility, and enhanced global recognition.

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