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Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
Distributed is a UK-based software development company that provides an on-demand Elastic Team, matching enterprise clients and independent tech talent. The company was launched in 2017 in London by Callum Adamson. Its legal name is in fact DSTBTD Ltd (yep, not an easy one to pronounce!). The vision for Distributed is “reinventing work and challenging […]
Overview The global funding reached $120 billion in the second quarter of 2022. Crunchbase data reveals that the amount was the lowest for a single quarter since the beginning of 2021. The financing in the second quarter decreased by 26% from $162 billion in the first quarter and by 27% from $165 billion in the […]
Tilney Smith & Williamson, the UK’s leading integrated wealth management and professional services firm, consolidated its brand under a new name – Evelyn Partners. The rebrand follows the completed merger of the two businesses in 2020. Smith & Williamson was founded in Glasgow in 1881, and Tilney in 1836. The new name reflects the business’s […]
We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]
ServerCentral Turing Group, also known as SCTG, has recently gone through a major rebranding initiative, including a new website, logo, name, and domain name – Deft.com. The company started as a network and data center managed service provider. For the past ten years, the business has experienced double-digit, year-over-year growth, expanded its scope and services […]
Gala Games is a blockchain-based gaming studio with a devoted and growing user base of over 1.3 million active players. The company is on a mission to redefine the world of gaming and has recently dived into the NFT world by allocating $5 billion within the next year to expand its NFT offerings. In addition, […]
RetargetApp launched in 2015 as a simple solution for Retargeting ads on Facebook. After significant growth, expansion, and the addition of new services, the company announced that it has outgrown its name and is rebranding to Adwisely. It took us quite a while to choose a new name. We wanted to make sure that it […]
Electra is a US-based startup on a mission to “slash carbon emissions from the US electrical grid by 2030”. The company acquired electra.co in April 2022 and shortly after invested in the exact brand match name electra.com. Domain name upgrades are often seen when startups launch on a compromise extension due to budget restraints. Once […]
RentPath is a leading rental industry digital marketing solutions provider. Its network of rental listing services includes Rent.com, Rentals.com and ApartmentGuide.com. The company was acquired by Redfin in April 2021 for $608 million. After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along […]
Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money. The company recently rebranded to Sagiliti, after more than two decades of experience in the fast-growing utility and energy consulting sector. Our customers are seeing tremendous value by working with […]
Dune Analytics is a Web 3 data platform allowing users to create SQL queries on blockchain data for free. The results are visualised as charts. Dune recently simplified its brand name, dropping the word “analytics” and, invested in the premium one-word domain name Dune.com. The brand upgrade is following a $69.4 million Series B round […]
Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]
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