domain names

TikTok Goes Down: Why Owning Your Domain Name Matters More Than Ever

When you own your domain name, you’re not just buying a web address; you’re claiming your digital identity.

PlayBackbone.com Upgrades to Backbone.com: Elevating the Brand’s Online Identity

The acquisition of Backbone.com enhances the company’s online presence, strengthens its brand identity, and ensures a smoother, more reliable experience for both current and future customers.

Superhog Rebrands to Truvi, Crafting a Distinctive, Memorable Identity

As part of the rebrand, the company transitioned to the Exact Brand Match (EBM) domain Truvi.com.

Loco Leaves .gg Behind for a Global Upgrade with Loco.com

Loco, a platform for free online gaming, esports tournaments, and live streaming, has secured its Exact Brand Match (EBM) domain, Loco.com.

Glenmark Life Sciences Rebrands to Alivus Life Sciences with Alivus.com

As part of the rebrand, the company transitioned from GlenmarkLifeSciences.com to the more concise Alivus.com.

From RansomEnv.com to Pinchin.com: Rebranding for Growth and Unity

Adopting the Pinchin name provides a stronger, unified identity tied to the prestige and recognition of the parent company.

100+ Wearable Companies and Their Domain Name Choices

From our analysis of 120 wearable companies, we have identified key trends in naming and domain name usage.

Claude Secures Claude.com: A Strategic Move for Global Reach and Trust

Claude is a family of large language models developed by Anthropic, an AI safety and research company dedicated to creating systems that benefit humanity.

Bounteous x Accolite Rebrands to Bounteous, A Unified Identity for Growth

Bounteous operates on the Exact Brand Match (EBM) domain Bounteous.com, an intuitive choice for customers searching for the company online.

AJet Upgrades to AJet.com: A Shorter EBM Domain for a Global Presence

In March 2024, AnadoluJet transitioned into AJet, marking a significant milestone in its journey from a trademark of Turkish Airlines to an independent low-cost airline.

Crafting a Digital Identity: Domain Choices of Leading AI Startups in 2024

What domains did these industry leaders choose, and how do these choices contribute to their global impact and recognition?

HealthŌme Rebrands to Kadance, Secures the EBM domain Kadance.com

In early January 2025, HealthŌme, a pioneering genomics-based precision health management company, rebranded to Kadance.

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