domain names

Facing AI: How Strategic Domains Help Brands Stay Visible, Trusted, and Budget-Smart

Owning a Strategic-Grade domain name means owning the primary source. It means teaching AI systems who you are before someone else does.

Recraft Raises $30M, Signals Long-Term Vision With Recraft.com

By acquiring Recraft.com, the company signals continued growth and a clear commitment to long-term brand strength.

Skype Is History. Skype.com Still Has a Future. What Will Microsoft Do Next

Skype.com’s future will be guided by its enormous inherent value and Microsoft’s precedent in managing domains.

Aktiia Raises $42 million, Rebrands to Hilo with Hilo.com

For its new identity, the company secured the Exact Brand Match (EBM) domain name Hilo.com.

Melissima Secures Global Recognition by Shifting from Melissima.com.tr to Melissima.com

Melissima is a Turkish company specialising in formulating, designing, and producing cosmetics and personal care products, including perfumes, body sprays, deodorants, air fresheners, and hygiene items. With headquarters in Istanbul and operations spanning in-house R&D, design, and manufacturing, the company delivers tailored solutions under its own label and private label agreements. Its products are distributed […]

GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Four Letters. No Confusion: The power behind Tiny.com

Tiny’s 2022 transition from TinyCapital.com to Tiny.com was a clear step forward in brand consistency and digital presence.

Why do Legaltech Companies Rebrand? Lessons from 11 Successful Cases

Let’s explore why legaltech companies rebrand and look at some successful examples.

100+ Trading Platforms and Their Domain Name Choices

Our analysis of 120 trading platforms shows a clear preference for Exact Brand Match (EBM) domains combined with the .com extension.

Grace Bridge Secures Exact Brand Match Domain GraceBridge.com to Support Future Growth

The company has secured the Exact Brand Match (EBM) domain GraceBridge.com, an upgrade from its current address, GraceBridge.us, as reported by DNJournal.

A2 Hosting Becomes Hosting.com to Build the World’s Most Trusted Hosting Brand

In April 2025, A2 Hosting, a trusted name in the web hosting world for over two decades, officially rebranded to hosting.com.

Digital Assets in Estate Planning: Protect Your Domain Names Before It’s Too Late

Despite their growing financial and strategic importance, domain names are often among the most overlooked assets during estate planning.

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