domain name

Electra invested in both .co and .com domains to secure its online presence and brand success

Electra is a US-based startup on a mission to “slash carbon emissions from the US electrical grid by 2030”. The company acquired in April 2022 and shortly after invested in the exact brand match name Domain name upgrades are often seen when startups launch on a compromise extension due to budget restraints. Once […]

RentPath marking the company’s most significant evolution with a rebrand to

RentPath is a leading rental industry digital marketing solutions provider. Its network of rental listing services includes, and The company was acquired by Redfin in April 2021 for $608 million. After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Along […]

JIT Services Rebrands as Sagiliti to protect its brand and capture upcoming opportunities

Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money. The company recently rebranded to Sagiliti, after more than two decades of experience in the fast-growing utility and energy consulting sector. Our customers are seeing tremendous value by working with […]

Meta Financial Group rebrands to Pathward after selling Meta trademarks to Facebook for $60M

Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., and TheFacebook, Inc, spent $60 Million in December 2021 to purchase the trademark assets of Meta Financial Group. Meta Financial Group will be changing its name to Pathward later this year. They have secured The Pathward name represents the company’s commitment […]

Dune Analytics opens up to a lot more than just analytics with upgrade

Dune Analytics is a Web 3 data platform allowing users to create SQL queries on blockchain data for free. The results are visualised as charts. Dune recently simplified its brand name, dropping the word “analytics” and, invested in the premium one-word domain name The brand upgrade is following a $69.4 million Series B round […]

Hoka One One simplifies its name to avoid confusion, secures

Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]

May 2022 Funded Startups and Their Domain Names Choices

Crunchbase data shows that global venture funding in May 2022 totaled $39 billion, the first time, it fell below $40 billion in almost a year. Overall, VC financing plummeted 14% month over month in May, from $45 billion in April. For comparison, it was $49 billion last May, 20% up from the current figures. The […]

EGT Interactive Rebrands to Amusnet to embrace new opportunities

EGT Interactive is a Bulgaria-based online gaming software developer. The company recently rebranded to Amusnet Interactive to drive further growth and embrace new opportunities.  With this rebrand, the company decided to stay one step ahead by evolving to a new brand name that better reflects its core offering and company values. Our new Amusnet Interactive […]

NFT giant Yuga Labs highlighted its leading market position with an upgrade to

YugaLabs is the parent company of the Bored Apes Yacht Club (BAYC) project. For those not familiar with NFTs, BAYC is a non-fungible token (NFT) collection of over 10 000 profile pictures of cartoon apes built on the Ethereum blockchain. Sales of the Bored Ape Yacht Club NFTs have totaled over US$1 billion, making it […]

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]

OneFitStop evolves to match its core values with a rebrand to

Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]

VisualWebsiteOptimizer makes its customers' life easier with a rebrand to VWO.COM

VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to At that time, VWO had already positioned itself as a […]

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