folder Filed in Rebrands Driving Digital Excellence in Jaguar Land Rover’s Rebrand
By Tsani Gramatikova access_time 2 min read

2023 marked a significant transformation in the automotive industry as Jaguar Land Rover unveiled a comprehensive rebrand, transitioning officially to ‘JLR’ with a new logo and domain name. This change is part of an ambitious $18.6 billion ‘Reimagine’ strategy aimed at steering the company towards a sustainable, electric future. By 2030, JLR intends to establish itself as a premier electric-first luxury brand, starting with the launch of an all-electric Range Rover in 2025, followed by three new electric Jaguars. 

The rebranding effort reclassifies iconic models like the Range Rover, Defender, and Discovery as distinct brands, maintaining the Land Rover badges to honour the company’s heritage. 

Pivotal to our Reimagine strategy is the formation of the House of Brands, a natural evolution aimed at elevating and amplifying the uniqueness of our characterful British marques. Our ultimate ambition is to build truly emotionally engaging experiences for our clients, fostering long-term brand equity and sustainability.

Professor Gerry McGovern OBE, Chief Creative Officer at JLR

The strategic acquisition of the premium three-letter Exact Brand Match (EBM) domain,, significantly enhances JLR’s well-planned rebranding campaign. EBM domains are essential for a smooth transition and streamlined marketing. They boost search engine visibility, enhance SEO, and increase organic traffic while maintaining customer trust by minimising confusion—key elements for a successful rebrand of a global brand like JLR. 

Jaguar Land Rover Rebrand To JLR

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