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Software Circle PLC Capitalises on Domain Investments with the Sale of
By Tsani Gramatikova access_time 2 min read

Software Circle PLC, a UK-based company known for acquiring vertical market software businesses, announced its plan to sell the domain name to JAL Equity Corp. JAL Equity, established in 2008 and based in Sarasota, Florida, specialises in buyouts and growth capital, with a focus on sectors such as B2B, commercial products, media, marketing services, e-commerce, and retail, mainly in Europe and North America.

JAL Equity Corp’s USD 2.3 million acquisition of, structured in two instalments, complements its existing portfolio of premium domains. The company owns the Exact Brand Match (EBM) domain, along with several other high-value domains such as and now

The sale of showcases how domain names can serve as powerful investment tools, similar to real estate or traditional securities. For companies like Software Circle, monetising such digital assets can result in impressive financial returns, underscoring the importance of strategic domain management.

This deal comes following a number of challenges and shifts within Software Circle, including matters related to its former subsidiary, Works Manchester Ltd. Despite these hurdles, the company’s stock rose 8.3% to 19.50 pence in London following the sale announcement, reflecting the positive market reaction to this digital asset divestment.

The sale of is indicative of a broader trend in the digital economy, where the value of a robust domain name is increasingly acknowledged. It signals a shift in how companies perceive and capitalise on digital assets, recognising the potential of domains to yield substantial returns in the evolving digital landscape.

Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.

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