In early January 2025, HealthŌme, a pioneering genomics-based precision health management company, rebranded to Kadance.

The company has also transitioned from goHomePort.com to the shorter domain name, Outrig.com.

ZOE initially operated under the domain JoinZoe.com but later upgraded to the Exact Brand Match (EBM) domain Zoe.com.

The company shared the news on X, revealing the transition from its previous domain, Phantom.app, to the Exact Brand Match (EBM) domain, Phantom.com.

Let’s take a closer look at why InsurTech companies rebrand and some examples of those who have done it successfully.

Cursor, an AI-powered code editor, has upgraded its domain from Cursor.sh to the Exact Brand Match (EBM) domain Cursor.com.

By securing AII.com, American Integrity strengthens its brand identity and positions itself for future growth, ensuring its online presence aligns with the breadth of its services and global aspirations.

Elon Musk has added another valuable domain to his portfolio with the acquisition of Grok.com.

This guide provides practical strategies to effectively build and grow your online presence.

For its new identity, Opoura secured the shorter Exact Brand Match (EBM) domain Opoura.com.