Monica Stankova
Monica Stankova

Huobi Rebrands to HTX to Realise Its Global Expansion Goals

In September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets. 

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Trailside RV Takes a Digital Leap with an Upgrade to TrailsideRV.com

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NutriFresh Starts Its Brand Evolution with Rebrand to ColdTrack

NutriFresh, now rebranded as ColdTrack, is the leading tech-enabled third-party fulfilment platform specialising in both B2C and B2B eCommerce businesses with capabilities that include bespoke pick-and-pack fulfilment, proprietary route optimisation software, and enterprise shipping services across national and regional carriers.

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Forward Kitchens Rebrands to Superorder and Secures $10M Series A: Serving Innovation in the Restaurant Industry

Founded in 2019, Superorder is a leading software platform providing essential tools to restaurants looking to improve profitability through delivery and takeout with virtual brands. Formerly known as Forward Kitchens, the company has changed its name to align with its expanded vision and offerings. For most restaurants, digital revenue is becoming an increasingly larger share […]

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Aramark Introduces Vestis and Secures Growth Path with Vestis.com Acquisition

Aramark, a global leader in food, facilities management, and uniforms, has announced that it will name its new company, Vestis, following the spin-off of its uniform services business. The name Vestis comes from the Latin word for “clothes,” tying closely to the company’s core service of uniform rentals.

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COING Rebrands to CAKE.com: A New Chapter in Business Software Ecosystems

In business since 2009 and known for its expertise in SaaS-based productivity, communication, and time management solutions, COING has refreshed its brand identity. With this transformation, the company aims to better represent its business software ecosystem. Known for products like Clockify, Pumble, and Plaky, COING will now operate under the new brand name, CAKE.COM.

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Latch Rebrands to Door.com, Opening the Door to New Opportunities

In a strategic move echoing Jamie Siminoff’s successful rebrand of DoorBot to Ring – which elevated the company in the home security sector – the former Ring CEO is now turning his attention to Latch, Inc. The company announced its upcoming rebrand to Door.com, a decision aimed at amplifying its vision of “unlocking the potential of the Honest Day’s Worker.” 

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CentralNic Celebrates 10th IPO Anniversary with Rebrand to Team Internet

On the occasion of its 10th anniversary since its Initial Public Offering (IPO), CentralNic Group, the global internet services holding company, has unveiled its rebrand to Team Internet Group. Effective from the 5th September 2023, the company’s shares will be available for trading under the new ticker symbol: “TIG”.

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Rebranding Due to Mispronunciation: The Success Story of Ooni

The transformation of Uuni into Ooni, along with the acquisition of the new domain Ooni.com, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.

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Ashley HomeStore Rebrands to Ashley for Modern Appeal and Expanded Market Reach

Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point. 

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