In this post, we’ll explore the intriguing choices fertility companies make when selecting their names and domain names. These companies play a crucial role in assisting individuals and couples on their journey to parenthood, offering a range of services from fertility treatments to reproductive health solutions.

FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform. 

In April 2023, the company united its multiple subsidiaries under the new brand name, Travelier. This consolidation reflects the company’s dedication to providing a seamless and unified experience for travellers and suppliers alike, making it easier than ever to navigate the often fragmented ground and sea sector of the travel industry.

KAR Global, a leading provider of used vehicle remarketing services, has announced its rebrand to OPENLANE. The rebrand reflects the company’s transformation into a more asset-light digital marketplace and signals a commitment to a customer-first approach. The consolidation of platforms, offerings, and operations under the OPENLANE brand will help accelerate innovation and simplify the customer […]

The .com domain extension is the preferred choice among companies in our list, with 146 out of 155 companies securing a .com domain name. This widely recognised and trusted extension makes it an ideal choice for businesses seeking to establish their online presence. The .com domain has dominated the internet for decades, and customers instinctively trust it, giving companies that use it a competitive advantage.

Liberty Charge, a leading operator of electric vehicle (EV) charging points, has unveiled its new identity as Believ. The rebrand is a strategic move to more accurately represent the company’s capabilities to provide a comprehensive range of charging speeds, to signal its expansion into the business sector, and to underscore its commitment towards promoting cleaner air for all.

When it comes to establishing an online presence, the .com domain extension is widely considered the gold standard. This extension has a strong reputation for credibility and trustworthiness, and it can help companies establish a strong and authoritative presence with their target audience. In our survey of 124 companies, a staggering 101 chose the .com extension for their domain name, further emphasising its status as the preferred choice.

Founded in 2022 by former Apple and Google engineering heads, Fixie provides a cloud-based platform for building, hosting, and scaling natural language agents that integrate with arbitrary tools, data sources, and APIs. The platform can be employed to automate business processes, build natural language understanding into existing products, answer questions about data hosted behind APIs, and more.

In April 2023, CafeMedia unveiled its comprehensive rebranding strategy, merging its three brands – AdThrive, CafeMedia, and CafeMedia Ad Management – into a single entity, Raptive. The refreshed brand identity materialises the company’s dynamic transition from an ad management network to a new kind of creator company, focused on fostering  creators into enduring global brands and thriving businesses. 

In April 2023, AcuityAds, a leading digital advertising software company with a focus on journey advertising, announced a significant change in its corporate identity. The company will now be known as illumin, a name derived from its flagship platform, launched back in 2020. Since its introduction, the illumin platform has achieved tremendous success, and the rebranding reflects the company’s mission to illuminate the path for brands to connect with their customers through the power of data-driven advertising.