The company owns both Noxtua.ai and the Exact Brand Match (EBM) domain Noxtua.com, demonstrating a smart domain strategy that reinforces brand consistency and credibility.

For its new identity, Legora secured the Exact Brand Match (EBM) domain name Legora.com.

The rebrand also includes a transition from ShipTracks.com to the shorter, more memorable Carga.com.

Jexi, an all-in-one AI agent for domains, websites, and business automation, has upgraded its domain from Jexi.ai to Jexi.com.

Let’s explore why foodtech companies rebrand and look at some successful examples.

As part of the rebrand, Okeiro secured the Exact Brand Match (EBM) domain name Okeiro.com.

Ice Family has recently acquired the Exact Brand Match (EBM) domain, IceFamily.com, which now redirects to IceFamily.fr. 

By securing Samba.com, the company boosts its online presence, reinforces brand consistency, and offers a smoother experience for its users.

In 2024, Progesys secured its Exact Brand Match (EBM) domain name, Progesys.com, upgrading from Progesys.ca.

Out of the 50 companies on Fast Company’s 2025 list of the World’s Most Innovative Companies, 45 use .com domains.