There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.
Standing out just gets harder when people confuse you with other companies. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning Sumo.com, we’re positioned as the original. We are the Sumo.com.
Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul.
Steli Efti CEO – Close.com CLOSE.COM was acquired for an undislcosed amount
You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for Mint.com, and it was the best purchase I ever made.
If you’re talking to someone at a bar about your company, they just won’t remember TeamworkPM.net. One of our competitors is Basecamp, which has Basecamp.com. If someone is comparing Basecamp.com against TeamworkPM.net, many will choose the .com because it has credibility and the right image.
Compared to the earlier domain XAircraft.com, XA.com is simply more than a memorable, easily recognisable online identity. It undoubtedly better carries XAG’s brand value and prospect to shape the future of sustainable agriculture for 7.6 billion people, by unceasingly exploring smart farming technology.
Chinese Agri-Tech Company XAG XA.COM was acquired for US$ 1,600,000
We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers. We are not only providing passengers with a transport service, we are saving them time and ensuring they have a safe ride.
Anthony Tan, Group CEO and Co-Founder, Grab GRAB.COM was acquired for an undisclosed amount
We started with PerchHomes.co and then moved to Perch.com when we had an opportunity to get the domain. Ultimately, your website domain is a big part of your brand, particularly for a B2C company.
Phil DeGisi Co-Founder at Perch.com PERCH.COM was acquired for an undisclosed amount
If we didn’t own RTS.com we probably would have changed the company’s name. It was very important for us to have a simple brand that has the ability to be recognized and understood globally.
Greg Lettieri Recycle Track Systems co-founder and CEO RTS.COM was acquired for an undisclosed amount
People are trusting us with their finances and TryDave just didn’t seem to give me the same confidence as Dave.com
Jason Wilk Co-founder, CEO, Dave DAVE.COM was acquired for an undisclosed amount
We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are Pillows.com, its pretty clear that there is only one Pillows.com
Craig Clark Pillows.com PILLOWS.COM was acquired for six figures
About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer. The domain name is pretty valuable in and of itself.
Tor Sweeney, Owner of Dresses.com DRESSES.COM was acquired for an undisclosed amount
We saw a 40% increase in traffic immediately after securing our preferred domain.
John Furneaux Hive.com HIVE.COM was acquired for an undisclosed amount in partnership with the domain owner
We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities.
Oliver Dlouhy CEO, Kiwi KIWI.COM was acquired for US$ 800,000
We have seen a 5x in our web3 calls to our Alchemy instances that coincided with the procurement of sushi.com. I think from a branding perspective it has been a boon.
Joseph Delong, SushiSwap CTO SUSHI.COM was acquired for undisclosed amount
As Badger expands to become the most trusted place for anyone to put their Bitcoin to work, it’s important that the first experience for non native crypto users is comfortable and that we help them quickly overcome the common stigma that surrounds the cryptocurrency industry today.
Chris Spadafora, BadgerDAO founder BADGER.COM was acquired for US$ 300,000
We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.