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What do owners of premium domain names say?
By SmartBranding Team access_time 5 min read

There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.


Standing out just gets harder when people confuse you with other companies. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning Sumo.com, we’re positioned as the original. We are the Sumo.com.

Noah Kagan
Co-Founder
SUMO.COM was acquired for US$ 1,500,000

Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul.

Steli Efti
CEO – Close.com
CLOSE.COM was acquired for an undislcosed amount

You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for Mint.com, and it was the best purchase I ever made.

Aaron Patzer
MINT.COM
MINT.COM was acquired for US$ 8,100,000 (cash + equity deal)

If you’re talking to someone at a bar about your company, they just won’t remember TeamworkPM.net. One of our competitors is Basecamp, which has Basecamp.com. If someone is comparing Basecamp.com against TeamworkPM.net, many will choose the .com because it has credibility and the right image.

Peter Coppinger
CEO Teamwork.com
TEAMWORK.COM was acquired for $675,000 in 2014

Buying Tesla.com took over a decade, $11M & amazing amount of effort. Didn’t like teslamotors.com even when we were only making cars.

Elon Musk
CEO Tesla
TESLA.COM was acquired for $11 Million in 2016

Compared to the earlier domain XAircraft.com, XA.com is simply more than a memorable, easily recognisable online identity. It undoubtedly better carries XAG’s brand value and prospect to shape the future of sustainable agriculture for 7.6 billion people, by unceasingly exploring smart farming technology.

Chinese Agri-Tech Company XAG
XA.COM was acquired for US$ 1,600,000

We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers. We are not only providing passengers with a transport service, we are saving them time and ensuring they have a safe ride.

Anthony Tan, Group CEO and Co-Founder, Grab
GRAB.COM was acquired for an undisclosed amount

We started with PerchHomes.co and then moved to Perch.com when we had an opportunity to get the domain. Ultimately, your website domain is a big part of your brand, particularly for a B2C company.

Phil DeGisi
Co-Founder at Perch.com
PERCH.COM was acquired for an undisclosed amount

If we didn’t own RTS.com we probably would have changed the company’s name. It was very important for us to have a simple brand that has the ability to be recognized and understood globally.

Greg Lettieri
Recycle Track Systems co-founder and CEO
RTS.COM was acquired for an undisclosed amount

People are trusting us with their finances and TryDave just didn’t seem to give me the same confidence as Dave.com

Jason Wilk
Co-founder, CEO, Dave
DAVE.COM was acquired for an undisclosed amount

We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are Pillows.com, its pretty clear that there is only one Pillows.com

Craig Clark
Pillows.com
PILLOWS.COM was acquired for six figures

About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer.  The domain name is pretty valuable in and of itself.

Tor Sweeney, Owner of Dresses.com
DRESSES.COM was acquired for an undisclosed amount

We saw a 40% increase in traffic immediately after securing our preferred domain.

John Furneaux
Hive.com
HIVE.COM was acquired for an undisclosed amount in partnership with the domain owner

We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities.

Oliver Dlouhy
CEO, Kiwi
KIWI.COM was acquired for US$ 800,000

We have seen a 5x in our web3 calls to our Alchemy instances that coincided with the procurement of sushi.com. I think from a branding perspective it has been a boon.

Joseph Delong, SushiSwap CTO
SUSHI.COM was acquired for undisclosed amount


As Badger expands to become the most trusted place for anyone to put their Bitcoin to work, it’s important that the first experience for non native crypto users is comfortable and that we help them quickly overcome the common stigma that surrounds the cryptocurrency industry today.

Chris Spadafora, BadgerDAO founder
BADGER.COM was acquired for US$ 300,000

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We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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