SmartBranding Team
SmartBranding Team

How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

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Brands, is it time to say goodbye to social media?

Recent privacy scandals, algorithm changes, censorship across social media giants raised red flags for many brand owners. Is Bottega Veneta’s move a reaction to that? Here are some opinions from the fashion and entrepreneurial world.

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How to name your business

What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]

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What is the most valuable domain name?

Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]

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What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.  Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]

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Stop spending your money on a premium domain name you don’t own

Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it? I mean, Tesla had TeslaMotors.com before getting Tesla.com, Slack had SlackHQ.com before Slack.com. Even the best domain name in the world will not save you if your product is not good. […]

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Lexicon Branding – CMO Survey

Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]

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What do owners of premium domain names say?

There are a number of characteristics of a premium domain that make it more valuable than other domain names. Below you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

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2010 - 2020 A decade in domains, Part 5

Blockchain started its journey across the world on January 3rd, 2009, in the wake of a global financial crisis. A mysterious figure – Satoshi Nakamoto launched a virtual currency named Bitcoin that functioned on what he called a « Proof of Work chain. ». By December 2010 Satoshi disappeared as mysteriously as he appeared and […]

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2010 - 2020 A decade in domains, Part 4

Naming and branding are by far not easy, even for well established global brands. In the 60s Electrolux came up with the infamous “Nothing sucks like an Electrolux.” Edgy marketing or just fail? It’s for you to judge. Let’s have a look at some recent naming and branding attempts gone wrong.

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