SmartBranding Team
SmartBranding Team

Bjork Ostrom talks about blogging, entrepreneurship and branding

Bjork and Lindsay Ostrom are the founders of foodbloggerpro.com and pinchofyum.com. In just under 5 years the couple managed to build their hobby – a food blog – into a $300,000+ per year (and growing) online membership site.  Now Bjork and his wife are on a mission to continue developing their business and teach other bloggers how to turn […]

By SmartBranding Team 0 Comments 6 min read Continue reading

Mathieu Sneep, founder of Tablevibe on branding in the Food and Beverage Industry

Food delivery apps offer convenience for customers, but have some downsides for restaurant owners. Commissions can get up to 40% and you inevitably lose some of the connection to your customers. Based in Singapore, Tablevibe is on a mission to help restaurants reduce their reliance on third-party delivery apps and get more direct orders and returning customers. We […]

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Branding a product good for health with respect for our planet - the story of ODONTELLA

ODONTELLA is the producer of the world’s first marine microalgae authorized for human consumption. The ODONTELLA company was created in 2016 on the basis of the scientific and nutritional knowledge of Dr Alain Guillou. The CEO is Patrick de Bossoreille. ODONTELLA is developing a range of foods produced from marine algae and microalgae – a […]

By SmartBranding Team 0 Comments 4 min read Continue reading

Clubhouse.io rebrands to Shortcut.com

Clubhouse was founded in 2014 by Kurt Schrader and Andrew Childs. Before the world went crazy about the social app with the same name, Clubhouse secured the domain name Clubhouse.io and went on a mission to challenge global software giants like Atlassian and the likes. In January 2020 the startup raised US$ 25 million. We […]

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James Buckley-Thorp, founder of Bequest, on how to make life insurance fun

James Buckley, the founder of BeQuest, on how to pick a good brand name for your brand.

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StructureStudios.com upgrade to Structure.com

Structure Studios upgraded its domain name from StructureStudios.com to the EBM (Exact Brand Match) domain Structure.com in the first quarter of 2021. It’s amazing how a great domain name can enhance the value of a business as a brand.

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Clubhouse upgrade from JoinClubhouse.com to Clubhouse.com

Launched in March 2020, Clubhouse is an audio only chat app that went widely popular over the course of 2021. The app was initially available to iPhone users only, with an invitation from exiting members. Whether it was the pandemic and people finding new ways to pass time, the exclusivity factor or a combination of […]

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The plot to kill the dot com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

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How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

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How much are domain names worth?

How much should I pay for the domain name for my business? How much is too much and how do you measure that?

By SmartBranding Team 0 Comments 3 min read Continue reading

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