We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]

Fleksy is a private virtual keyboard SDK enabling companies to create unimaginable products. We discuss with Olivier Plante, CEO of Fleksy, the idea behind the business, their choice of the domain name, and why having an online presence is essential for their brand. Can you tell us a little bit about yourself and how Fleksy got […]

Dedoco is a digital DMaaS (document management-as-a-service) platform, that focuses on protecting data privacy and document security for companies, leveraging on blockchain technology. We talked with Daphne Ng, Co-Founder and CEO of Dedoco, about the origin of the brand name and why getting the exact brand match domain name was crucial to them. Can you […]

After a career in financial services, Christian set up Rensair in 2020 to produce the air purifier originally invented by his father for hospitals. Rensair now has operations on 3 continents to meet demand driven by the pandemic. We talk with Christian about the origin of the brand name, why they chose Rensair.com as a […]

Meet Printify – a leading print-on-demand company with a mission to empower entrepreneurs to build their own businesses, independently.  James Berdigans, CEO & Founder of Printify, talks for our Names With Stories series about the original source of inspiration for starting the company, what’s the meaning behind the brand name, and what’s new and interesting in their […]

In this interview, we talk with Yan Lazarev, Co-Founder and CEO of Gaviti, a software-as-a-service (SaaS) platform that helps manage and collect invoices, about the original source of inspiration for starting the company, their choice of the domain name, and what’s next for Gaviti. Can you tell us a little bit about yourself and how […]

The affordable startup intelligence company Flipidea.co rebrands as roiquant.com to better position its brand in assisting founders in building strong competitive businesses and generating higher returns on investment. This is why our new brand name roiquant, a combination of two words “ROI and quant”, is derived to best align with our value proposition. Paul Lee, Co-Founder […]

Tina Ruseva is the founder & CEO of Mentessa, an AI platform for workplace collaboration, and the Big & Growing New Work Festival, the biggest future of work conference in the DACH region.  Mentessa recently raised €1M from Eleven Ventures. The brand has invested in both, the mentessa.com and mentessa.ai domain names. The majority of […]

OptiOffer is a revolutionary SRP (Supplier – Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers’ product catalog with its resellers […]

Isizwe is a non-profit on a mission to open opportunities for everyone by delivering quality internet connection to areas where people struggle to get it. We talk with Enzo Mpanz and Tim Genders about the idea, how they are empowering low-income communities and changing their lives for the better, and what is next for Isizwe. […]