SmartBranding Team
SmartBranding Team

Brands, is it time to say goodbye to social media?

On the 5th of January 2021, just after an exclusive presentation of their Spring 2021 collection, Bottega Veneta deleted their Twitter, Instagram, and Facebook accounts leaving fans and marketers puzzled. Over the last decade brands in fashion and not only, have increasingly built strong reliance on social media to reach and engage their customers. Recent […]

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How did 2020 affect brands and branding

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

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Our favorite ads for the holiday season 2020

2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]

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How to name your business

What’s in a name? Turns out a lot. When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called? Is it your dream […]

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How accurate are domain appraisal tools?

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]

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What is the most valuable domain name?

Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]

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What makes premium domain names strategic assets?

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?

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What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.  Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]

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Stop spending your money on a premium domain name you don’t own

Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it? I mean, Tesla had TeslaMotors.com before getting Tesla.com, Slack had SlackHQ.com before Slack.com. Even the best domain name in the world will not save you if your product is not good. […]

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Lexicon Branding – CMO Survey

Despite naming being cited as the most important element for success when bringing a new brand to market—and the most difficult to get right—85% of CMO’s surveyed by Lexicon in February 2019 are still willing to assign the task internally or to a design firm. Firms that lack the specialization, experience, and proven results. According […]

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