SmartBranding Team
SmartBranding Team

From Boutique to Brand: Ksenia's Journey of Personal Branding in Luxury Jewellery

Ksenia is the creator of the high-end jewellery brand Ksenia Mirella. Her collections are not just about looking beautiful – they have a deeper meaning and are full of symbols. Ksenia believes that symbols, shapes, and stones are important, and this belief is reflected in each piece of jewellery she creates.

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The Art of Managing Multiple Personas and Brands: Insights from Mark Herschberg

Today our guest is Mark Herschberg, a skilled executive with cybersecurity expertise capable of connecting business and technology. He has experience launching, expanding, and reviving startup companies in various sectors and has supported two Fortune 500 firms with their startup initiatives. Mark has contributed to the development of academic programs at MIT and HBS. He has built several marketplaces for labour, lead generation, video, content, and finance. 

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Brand Building and Connecting with Your Customers: A Conversation with Monica Sharma-Patnekar

Today our guest is Monica Sharma-Patnekar. She’s an e-commerce brand mentor and consultant with 17-plus years of experience building purpose-driven brands. She has worked with Fortune 500 companies and coached premium partners to Google.

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Weekly newsletter of SmartBranding - Issue #11

Your domain name is a critical component of your brand identity, so choosing the right one is crucial.

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Tatiana Bonneau Talks with Jason Barnard About Domain Names as Brand Assets

Following Jason’s exceptional insights shared on our podcast series, Tatiana, our CEO, had the pleasure of being a guest on “Branded Search (and Beyond)”, where she and the host, Jason, talked about the significance of domain names as brand assets.

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Unlocking the Secrets of Successful Social Media Marketing with Hannah Acosta

Today our guest is Hannah Acosta. Hannah is a highly skilled Social Media Manager with a strong track record in the marketing and advertising sector and the non-profit arena. While working at Ugly Mug Marketing in Alexandria, Louisiana, she has developed her expertise in Social Media, particularly in the areas of Facebook advertising, strategic planning, and content development on both Instagram and Facebook.

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We Asked ChatGPT to Write a Poem About Dating Your Brand: Are You a Match?

Will You Date Your Brand? A Poetic Reflection On a first date, it’s all about the flair,a good impression, you want to make it there.And so it goes with your brand, don’t you see,first impressions are critical, just like with you and me. Your domain name, it should be snappy and bright,easy to remember and […]

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Would you date your brand?

As a business owner, you have likely put a great deal of time and effort into building your brand. But have you ever considered if your brand would make a good first impression on a “first date”? Just like in a personal relationship, a brand’s online presence, consistency, and customer experience all play a role […]

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Building Success Through Strategic Leadership: An Interview with Lee Wochner of Counterintuity

Today our guest is  Lee Wochner. Lee is highly esteemed for his strategic leadership and facilitation abilities, which he has developed through over 25 years of organisational consulting, both independently and with Counterintuity. Today with his team Lee is serving a wide range of clients, including non-profits, government agencies, Fortune 500 companies, and small businesses.

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Unleashing the Power Within: A Journey with Vincent Cheng on Entrepreneurship, Buddhism, and Life Coaching

Today our guest is Vincent Cheng. Vincent has written the book “Heal The Source”, heads two companies as their founder and CEO, practices as an Infinity Coach, and works as a psychotherapist. His extensive travels to 32 countries worldwide have helped him cultivate a deep understanding of different cultures and human nature. He had been visiting Japan every year since 2013 and even lived with a Zen Buddhist monk in a 600-year-old temple until the COVID-19 pandemic halted his travels in 2020.

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