folder Filed in Interviews, Podcast
AI, LinkedIn, and Branding in 2024: A Conversation with Joe Apfelbaum
By SmartBranding Team access_time 4 min read


Our guest for this episode is Joe Apfelbaum, CEO of Ajax Union, business strategist, marketing expert and certified Google trainer. Joe is an accomplished author with books like ‘High Energy Secrets,’ ‘High Energy Networking,’ and his latest work, ‘High Energy Marketing.’ He passionately shares his insights on digital marketing, professional networking, and personal development through seminars, webinars, articles, and his popular podcast, ‘The Breakthrough Maze.’ 

Meet our guest

Name: Joe Apfelbaum

What they do: Joe is the CEO of the Ajax Union, a B2B digital marketing agency and the founder of Evyrgreen Networking, a detailed course and coaching program that teaches business owners and entrepreneurs how to master LinkedIn.

Interesting fact: Interesting fact: Joe’s career journey began as a teenage web developer who, realising the potential of SEO in driving online traffic, became a seasoned expert in the field. He established a successful marketing agency and ventured into LinkedIn training, assisting over 1000 companies. 

Where to reach them:


Joe Apfelbaum, CEO of Ajax Union, business strategist, marketing expert and certified Google trainer.

Your company name should be easy to remember and spell. It’s all about making a lasting impression.

Joe Apfelbaum

Three key goals for your personal profile: exposure, credibility, and meetings. Set your meeting targets and leverage LinkedIn to achieve them through strategic messaging and networking. As for your company page, focus on branding, advertising, and consistent posting for marketing success. It’s about networking on your profile and marketing on the company page.

Joe Apfelbaum

Short overview

Joe shares his journey from founding the B2B digital marketing agency Ajax Union to developing the tool EvyAI, which simplifies tasks like content creation and LinkedIn interaction. He discusses the industry’s evolution over the past 15 years, emphasising the enduring principles of human behaviour while highlighting AI’s role in streamlining processes and the need for precise communication.

Ajax Union offers three core services: content management, hands-on collaboration through training programs, and an AI tool for a DIY approach. The primary focus is on optimising personal LinkedIn profiles due to their high organic traffic, facilitated by the automatic follower conversion of connections.

Discussing common mistakes people make with LinkedIn profiles, Joe highlights the importance of optimising company pages,  covering branding, advertising, and posting consistency, and leveraging LinkedIn Sales Navigator for lead generation. 

Take advantage of Evyrgreen Networking’s 6-week Sales Navigator Bootcamp this month!

In the context of naming and domains, Joe underscores the importance of selecting a memorable and easily spellable company name. He outlines two effective strategies: combining two commonly known words that are easy to recall, as seen with “Ajax Union”, or opting for a single word but with a slight spelling alteration to make it distinctive. In the case of “Evergreen”, Joe added a “Y” for uniqueness while preserving simplicity. He also suggests using short domain names that carry meaning, as exemplified by

Looking ahead to 2024, Joe is excited about his plans to teach AI on LinkedIn and build a community of thought leaders dedicated to exploring every facet of AI for business development.

Key moments

  • Joe’s career path (0:03)
  • AI’s impact on work, communication, and marketing (5:31)
  • LinkedIn profile optimisation and networking strategies (9:17)
  • Personal branding, naming, and domain names (13:01)
  • Branding and naming strategies for AI companies (17:16)
  • Leveraging LinkedIn for business growth (22:10)

We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!

Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.

Other resources

Ajax Union B2B digital marketing agency branding business strategist domain name Google trainer Joe Apfelbaum marketing marketing expert naming