Names with stories: The story behind

EmailOctopus was founded in 2014 to help anyone with an audience grow. Their mission is to provide email marketing that’s simpler, more intuitive, and better value. We talk with Jonathan Bull, co-founder and CEO of EmailOctopus, about the origin of their brand name, why they picked as a domain, and what is new and exciting in […]

Names with stories: The story behind

Liam Austin from Entrepreneurs HQ talks about the origin of the brand name, why they picked as a domain name, and their future plans. Why Entrepreneurs HQ? What do you do and how does your brand name fit into it? I’m a lifelong entrepreneur and virtual event strategist. I’ve organized and been the host […]

How SmartGlamour is causing a shift in the fashion industry - interview with founder Mallorie Dunn

SmartGlamour is an affordable, inclusive, and customizable ethical clothing line for people of all shapes, sizes, heights, ages, identities, and styles. We talk with founder Mallorie Dunn about her journey, branding choices, and what’s next for SmartGlamour. Why SmartGlamour? What do you do and how does your brand name fit into it?  SmartGlamour is a […]

Bjork Ostrom talks about blogging, entrepreneurship and branding

Bjork and Lindsay Ostrom are the founders of and In just under 5 years the couple managed to build their hobby – a food blog – into a $300,000+ per year (and growing) online membership site.  Now Bjork and his wife are on a mission to continue developing their business and teach other bloggers how to turn […]

Mathieu Sneep, founder of Tablevibe on branding in the Food and Beverage Industry

Food delivery apps offer convenience for customers, but have some downsides for restaurant owners. Commissions can get up to 40% and you inevitably lose some of the connection to your customers. Based in Singapore, Tablevibe is on a mission to help restaurants reduce their reliance on third-party delivery apps and get more direct orders and returning customers. We […]

Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the US practicing trademark, copyright & advertising law. He saw a gap in the market where large law firms’ rates were too high for smaller businesses and startups so he started Rumbaugh Law to deliver “big law” experience at small firm prices.   Before we dive into our conversation, […]

Marc Cloosterman on brand transformation and the challenges and exciting developments in the branding industry

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years Marc and his team have been specializing in making brand change happen. They help organizations navigate through the journey of bringing their brands to life. VIM Group operates globally for large national and international corporations, with clients […]

Branding a product good for health with respect for our planet - the story of ODONTELLA

ODONTELLA is the producer of the world’s first marine microalgae authorized for human consumption. The ODONTELLA company was created in 2016 on the basis of the scientific and nutritional knowledge of Dr Alain Guillou. The CEO is Patrick de Bossoreille. ODONTELLA is developing a range of foods produced from marine algae and microalgae – a […]

Jim Heininger talks about rebranding, when is it needed and how to do it right

In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

Robosoft’s MD and CEO about his brand and how digitalization is changing our lives

We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

Fernando Nery on how to launch a startup and survive in a pandemic

Tatiana Bonneau had the pleasure to talk with one of the founders of Portão3 about how they managed to survive and thrive during the pandemic when so many established brands failed.

Names with stories: The story behind

Gingie Mcleod, Founder of SAINT CHIC, chats with us about the process of choosing a brand name, why it was essential to have the exact brand match domain, and why you have to believe in your brand.

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