Voices has changed its name twice since its inception, moving from Voices.com to the simpler Voices. We talk with David Ciccarelli, the CEO and Founder of Voices, about the reasons for a name change, why the previous name was limiting for the business, and what’s on the horizon for Voices.
Joshua Wöhle, the CEO of Mindstone, talks about his brand, why they picked Mindstone as a brand name, and their vision to create a platform that provides anyone, anywhere in the world with the tools, confidence and motivation to take ownership of their own learning.
Thejo Kote, Founder & CEO of Airbase, talks about his brand, what are the characteristics of an effective brand name, and why you should treat your domain name as an intangible asset. When did you start thinking about your brand name and how did you settle on Airbase? When it comes to naming companies, my […]
We live in peculiar times. Today more than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we have access to information and can easily spread information too. We […]