Smart Branding is a free resource hub to help entrepreneurs build strong brands online.
Matt Holmes, the Founder of Handshaking, talks about his brand, why he picked Handshaking as a brand name, and what was the reason to get the domain name Handshaking.com.
Ignacio Fanlo, the Founder at Vansanity, talks about his idea for starting the brand, the origin of the company name, and why is branding important.
We had the pleasure to talk with Irene Gil, the Founder of Plázida, about her brand and the role of a domain name in branding today. Why Plázida? Plázida is a brand feeling: quiet, calm, serene, conveying a sense of peace, “placid”. A name that calms you when you pronounce it and reminds you that you […]
In this interview, we have a chance to ask Mr. Sergey Zubkov about his idea for starting SaveToFutre, what is the value and importance of owning an exact brand match domain name, and why protecting a client’s personal data is so important to their business.
A great name is the beginning of a great brand. Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion, name consultant and freelance namer, the trends and best practices around naming a company. If you could get entrepreneurs to understand one thing […]
To get a deeper insight into the story behind VersusGame.com, we talk with John Vitti, CEO of Versus Game, about the origin of the company name, their domain name choice, and why consistency is the key to business success. What is the story behind VersusGame? I remember the office culture and how everyone would gather around […]
STANDS4 started back in 2001 by husband and wife Yigal and Rinat Ben Efraim. This is the story behind the brand.
Brian Deen, the Co-founder of Exploding Topics, talks about their rebranding from Trennd to ExplodingTopics, why a brand name is super important for any brand and what are the most 3 important things in the world of business.
To get a deeper insight into the story behind ArtDependence, we spoke with Dirk Vanduffel, the Co-founder of ArtDependence, about the origin of the brand name, his choice of the domain name and the role of content in their brand building strategy.
Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.
Neha Modgil, Co-founder & COO of TECHVED, discusses the brand name TECHVED, why securing the ideal domain TECHVED.com was important for the brand, and how did they become pioneers of digital transformation. What is the story behind TECHVED? TECHVED emerged in 2007, which is 14 years ago. At that time India was just developing in the […]
With his 10 years of experience managing remote teams successfully, Sahin shares the story behind his latest company called RemoteTeam.com, how did he get the exact brand match domain name, and why incoming entrepreneurs shouldn’t be ‘jacks of all trades’.
