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Enhancing Brand Authority: How Calo's Investment in the EBM Supports Its Global Ambitions
By Tsani Gramatikova access_time 2 min read

Calo is a direct-to-consumer food tech company offering personalised meal subscriptions. Its app automatically calculates the calories and macronutrients that users need and delivers ready-to-eat meals portioned to fit their fitness goals. Founded in 2019 in Bahrain, the company has quickly grown to nearly 700 employees worldwide. Calo currently operates in Saudi Arabia, Bahrain, the UAE, and Kuwait, with plans to expand to other markets in the future.

The brand name ‘Calo,’ likely inspired by ‘calorie,’ reflects the company’s focus on managing calorie consumption and enhancing nutritional awareness, essential for the GCC region where about a third of the population is obese, and diabetes cases are expected to surge by 110 per cent by 2045. 

We’re delivering millions of meals per year and have consistently been quadrupling in growth yearly. We foresee that this trend continues over the next few years as the wellness wave continues to grow.

Ahmed Alrawi, CEO of Calo

At the end of 2022, Calo raised a $13 million Pre-Series A round led by two of the region’s largest investors, Nuwa Capital and STV. Following this significant funding, Calo strategically invested in the Exact Brand Match (EBM) .com domain at the beginning of 2023. Calo continues to operate on its original domain,, with currently redirecting to it. The acquisition of EBM reflects a forward-thinking approach, preparing Calo for its next growth phase and ensuring alignment between the digital aspects of its brand and its expanding market presence and ambitions.

Startups often begin their journey with compromised domain names due to initial budget constraints or the desired EBM domain being unavailable. However, these domains can become limiting as the company grows, particularly in international markets where a .com domain is often seen as more authoritative. 

Investing in premium CVCV domain names like enhances marketing efficiency and scalability, strengthens the company’s brand identity, and underscores its commitment to global expansion, while minimising the risk of losing traffic to competitors. EBM domains are the preferred choice of the majority of Food and Beverage startups

While it may be tempting to save money by opting for a cheaper, compromise domain name, the potential loss in terms of brand recognition and revenue should not be underestimated. Investing in a premium domain name is a smart business move that can pay off in the long run. Contact us to learn more about our premium domain options and how they can help your business grow.

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