CVCV is an acronym for consonant-vowel consonant-vowel. Examples of CVCV words are mama or baby – whether you’ve ever thought about what the abbreviation stands for or not, you can recognize quickly that words of that type have some appeal. They are short, easy to pronounce regardless of language, memorable and generally sound positive, bouncy and light. It is not an accident many of the first words kids say are in CVCV format, these are also used in speech therapy.
There are 15,876 possible CVCV combinations with the Latin alphabet. Couple the appeal of those combinations with that of the .com as a global extension and you have a rare class of assets – CVCV premium domains. Global brands like Nike, Puma or Visa have chosen CVCV names and the matching domains to build a strong presence, both online and offline. Investing in such a name sends a strong message of confidence to customers, investors and business partners.
We spent $1.5 million on our name to show you how serious we are about being around forever.
Let’s look at some brands operating on CVCV domain names.
Nike – Nike.com
The company was founded in 1964 by Phil Knight and a head track coach Bill Bowerman. They named the venture Blue Ribbon Sports (BRS). Originally they distributed shoes made by a Japanese company. When BRS finally took a step to produce their own shoes, and were about to print the boxes for their first set, they hit a problem. 5 hours before the deadline they had no name. The small team bounced names around but nobody was sold on any of the suggestions. The one of the first employees, Jeff Johnson, came up with Nike. Inspired by the Greek goddess of victory. The team wasn’t sold but they had no time left and that’s how the first Nike shoes with the iconic swish were born. The rest is history.
As any serious global brand, Nike have a serious domain strategy. Besides their main domain name Nike.com, they own the local extensions for markets they operate in – nike.fr or nike.ru for example, domains matching their slogans or marketing campaigns – like JustDoIt.com or other brands they own – like Jordan.com, totalling to over 9000 domain names.
Visa – Visa.com
On September 18, 1958, Bank of America (BofA) officially launched its BankAmericard credit card program in Fresno, California. This was the beginning of the Visa brand we know. It wasn’t until quite a few years later that the directors of the organization determined that all the various international networks they’ve come to establish by then would work better if brought together into a single network, with a one brand name internationally. In many countries there was a great reluctance to issue a card associated with Bank of America. As a result in 1976 BankAmericard, Barclaycard, Carte Bleue, Chargex, Sumitomo Card, and all other licensees united under the new name, “Visa”, which retained the distinctive blue, white and gold flag.
The term Visa was conceived by the company’s founder, Dee Hock. He believed that the word was instantly recognizable in many languages in many countries and that it also denoted universal acceptance.
Similar to Nike, Visa is utilising the full power of domains as brand assets, they own their main Visa.com domain, many country extensions as well as specific names for different initiatives like VisaELearning.com where you can explore different Visa products, or VisaNext.com for their developers section.
Logo – Logo.com
Logo’s founder, Richard Lau is an entrepreneur with an amazing journey and a lot to learn from. Logo.com is one of his latest ventures – a graphic design and branding platform making it easy to design a quality logo quick and without breaking the bank. Richard invested in the domain name logo.com back in 2010. With a name like this you don’t need to explain what the brand does twice and people will surely remember how to reach you. Simplicity is the ultimate sophistication, as Leonardo da Vinci said.
Vivo – Vivo.com
Vivo Communication Technology Co. Ltd. is a Chinese technology company headquartered in Dongguan. You probably know them better as simply VIVO – the mobile phones. Founded in 2009 by Shen Wei, in 2015 the company entered the top 10 global smartphone makers, with presence in over 100 countries in the world. The brand is known for its premium feel and technology at affordable prices. Entering such a competitive market as that of smartphones and trying to establish a brand name that stands for quality is not an easy task. The choice of a great brand and domain name surely played a role in Vivo’s success.
Vevo – Vevo.com
We mentioned Vivo, you’re surely thinking of Vevo too, so we won’t skip them. The idea behind this brand name is a made-up word from the phrase “Video evolution”. The brand launched in 2009, as a joint venture between the three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. When giants in their industry like those three put a brand together, you can’t be surprised that they don’t compromise on their choice of name and the matching domain name.
Below is the full list of CVCV .com domains for you to review. If you feel your brand can benefit from owning a name like this, do feel free to get in touch.