For over 30 years now .com has been the most popular domain extension globally. So it comes as no surprise that a combination of two letters + a .com extension will be a very valuable one. There are only 676 two letter (LL type – where L stands for Letter) .com domain names in existence. And as you can imagine, they are highly sought-after.
A two letter domain can stand for a brand’s initials where the name is just used for convenience – like in the case of American Airlines – it is much quicker and easier to type in aa.com, right? Or in other cases you can’t imagine how else would the brand have survived – can you honestly spell and pronounce Hewlett-Packard? Don’t worry, you’re not the only one struggling. Luckily they are known by all of us simply as HP and they operate on hp.com. You can tell the company meant business, as it is one of the oldest domains registered – back in March 3, 1986. Fun fact, the founders Bill Hewlett and David Packard tossed a coin to decide whether to name the business Hewlett-Packard or Packard-Hewlett. Another example is Hennes Mauritz Fashion. Haven’t heard of them? Sure you have, just go to HM.COM.
You can also see global brands like Apple securing two letter names for side products – like it was the case with their MobileMe brand. The service was since discontinued but Apple still use the domain ME.COM for emails for their customers and other Apple related services. PC.COM is another good example, it is owned by Intel as a category defining name and goes to a page comparing PC to Mac. Smart move Intel, smart move.
Some of the two letter domains are reserved as second level extensions for countries – cn.com – for China; de.com for Germany, us.com – for the US; br.com – for Brazil and some others. There are 99 publicly reported sales of two letter domain names with the top one being FB.COM secured by Facebook in 2010 for $8,5 Million.
Some well known global brands operating on two letter domains
Barnes & Noble
Earns & Young
H&M Hennes Mauritz Fashion
Johnson & Johnson
LG (Lucky Goldstar) Electronics
P&G Procter & Gamble
Russia Times Media
SK(Sunkyung Group) Group
Standard Chartered Bank
WB Warner Bros
Wells Fargo Bank
Here is a full list of all two letter names and their lucky owners.
Rockwell Automation, Inc. Allen Bradley Production