How Independent is Your Brand?

Independence Day Today, 4th of July, United States of America celebrates Independence Day. If you are born in America or you live there you probably know the history of Independence Day and the values that are commemorated each year. But let’s revisit the history really quick for the ones who don’t live in “the land of […]

By Tatiana Bonneau 0 Comments 7 min read Continue reading

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]

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How did Stripe get its name?

Back in 2010 two brothers from Ireland, John and Patrick Collison were joined by Greg Brockman, to start a business that we all today know as Stripe. Greg shared the story of how they came up with the brand’s name. The initial product was a developer focused payments API, so when it came to naming […]

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EXAU Olive Oil Interview with SmartBranding

Founded by Giuseppe and Skyler (husband and wife), EXAU Olive Oil specializes in the production of high-quality Italian extra virgin olive oil.  EXAU is the marriage between the modern culinary needs of Americans and 75+ years of Calabrian craftsmanship. We had the pleasure to talk with Skyler and learn more about the company, the products […]

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Risks and Benefits of Using Country Extension Domain Names

What are country domain extensions? Country domain name extensions, or country code top-level domain (ccTLD) are internet top-level domains generally used or reserved for sites based within a country, sovereign state, or dependent territory that identifies with a country code. Each country has their own domain extension specified by the International Standards Organization. ccTLDs consist […]

By Tatiana Bonneau 0 Comments 13 min read Continue reading

James Currier, General Partner at NFX, a seed-stage venture firm headquartered in San Francisco on names

Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]

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Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law. He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with […]

By Tatiana Bonneau 0 Comments 10 min read Continue reading

Cognitive biases applied to domain names

A cognitive bias by definition is a systematic error in thinking that affects how we judge the information we receive, and so the decisions we make as a result. We have that ability to create our own subjective reality based on our perception of the information input from the world around us. It is usually […]

By Tatiana Bonneau 0 Comments 14 min read Continue reading

Marc Cloosterman on brand transformation and the challenges and exciting developments in the branding industry

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years Marc and his team have been specializing in making brand change happen. They help organizations navigate through the journey of bringing their brands to life. VIM Group operates globally for large national and international corporations, with clients […]

By Tatiana Bonneau 0 Comments 6 min read Continue reading

Jim Heininger talks about rebranding, when is it needed and how to do it right

In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

By Tatiana Bonneau 0 Comments 7 min read Continue reading

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