On March 15th, 1985, the first-ever domain name was registered, marking the beginning of digital real estate. 

A strategic-grade domain name is the rare web address that rises above the ordinary and becomes a strategic brand asset.

As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.

Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical.

We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.

Guilty as charted, I couldn’t help it! Hello and welcome to our guest, ChatGPT by Openai. See what it has to say about domains.

As you consider the cost of your perfect domain name, it’s important to think about the long-term value it can bring to your brand.

The way to Brand Freedom starts with your domain name. Your domain name is the one place on the internet where you have full control over your brand, how it is presented, how your product or services are displayed.

Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.

Back in 2010, two brothers from Ireland, John and Patrick Collison, were joined by Greg Brockman to start a business that we all know today as Stripe.