We live in peculiar times. Today more than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we have access to information and can easily spread information too. We […]

We’ve covered in more detail how to go about securing a good domain for your business. But what extension to use? We hope this will help you make a choice that will get your brand the attention and recognition it deserves.

UrbanCompass rebranded to simply Compass and secured the exact match brand domain name. Find out the reasoning for the brand upgrade.

From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

Tesla Motors upgraded to Tesla to match the company’s wider offering. Find out more about why Elon Musk invested $11 Million in a domain name.

Why did MassDrop.com drop the “mass” from its name? Find out about the reasoning behind this great brand upgrade.

While we can’t necessarily take all the pressure of making a good choice away, we have put together some tips that may make your life a tiny bit easier.

If you have little to no idea how to do that however, we’ve got you covered. Here is your quick guide on transferring your premium domain name to your chosen registrar.

HeadlightsDepot upgraded its domain name from HeadlightsDepot.com to Headlights.com to match their vision of becoming the authority in automotive lighting.