Robosoft’s MD and CEO about his brand and how digitalization is changing our lives

We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

By Tatiana Bonneau 0 Comments 4 min read Continue reading

Facebook, Instagram and WhatsApp down

Facebook apps like Instagram, WhatsApp, Messenger and Facebook itself, were down on Monday 4th October 2021 in a major outage. As of the time of writing of this article they still are.  The internet is going crazy as everyone realizes the impact this has on our daily lives – people can’t connect with their friends […]

By Tatiana Bonneau 0 Comments 2 min read Continue reading

Fernando Nery on how to launch a startup and survive in a pandemic

Tatiana Bonneau had the pleasure to talk with one of the founders of Portão3 about how they managed to survive and thrive during the pandemic when so many established brands failed.

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The before, now and after of domain names

For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?

By Tatiana Bonneau 0 Comments 11 min read Continue reading

MakeLoveNotPorn.com - Cindy Gallop is fighting the myths of porn with great communication

Cindy shared her own experience with young people being frustrated and lacking adequate sexual education. In her words, “hardcore porn has become the only sexual education there is.”

By Tatiana Bonneau 0 Comments 3 min read Continue reading

How to bring positive change with advertising?

We live in peculiar times. Today more than ever our decisions to buy something or not are not just based on the qualities or price of a product, but also on what a brand stands for. We demand from companies to be genuine, we have access to information and can easily spread information too. We […]

By Tatiana Bonneau 0 Comments 1 min read Continue reading

What domain extension is best for a startup?

We’ve covered in more detail how to go about securing a good domain for your business. But what extension to use? We hope this will help you make a choice that will get your brand the attention and recognition it deserves.

By Tatiana Bonneau 0 Comments 7 min read Continue reading

UrbanCompass.com upgrade to Compass.com

UrbanCompass rebranded to simply Compass and secured the exact match brand domain name. Find out the reasoning for the brand upgrade.

By Tatiana Bonneau 0 Comments 1 min read Continue reading

MyChewy.com upgrade to Chewy.com

From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.

By Tatiana Bonneau 0 Comments 1 min read Continue reading

Learn from the best: Bob Iger on branding

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

By Tatiana Bonneau 0 Comments 7 min read Continue reading

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