What are country domain extensions? Country domain name extensions, or country code top-level domain (ccTLD) are internet top-level domains generally used or reserved for sites based within a country, sovereign state, or dependent territory that identifies with a country code. Each country has their own domain extension specified by the International Standards Organization. ccTLDs consist […]

Payment Rails, a Canadian Fintech startup, was founded in 2015. Today the company revealed that it is rebranding as Trolley—the payouts platform for the internet economy. The newly renamed Trolley also announced its recent $7M Series A funding round led by Pace Capital. We’ve always known that “payment rails” has a specific infrastructure-focused meaning, and […]

The Santa Monica startup NextCar announced its rebrand to Autonomy, with the matching domain name – Autonomy.com. NextCar offers short-term vehicle subscriptions. The business operated on the domain name Nxcr.com, while another brand – a car rental business called NextCar International in Maryland, owns the Nextcar.com domain. You can imagine the confusion that cost to […]

Every business has a name, that’s quite obvious and we can all agree that you can’t have a nameless business. Where opinions divide usually is the importance that is given to a name. Over the last couple of years we have conducted numerous interviews with entrepreneurs sharing their brand name stories. We also launched a […]

Shane Rumbaugh is an attorney in the US practicing trademark, copyright & advertising law. He saw a gap in the market where large law firms’ rates were too high for smaller businesses and startups so he started Rumbaugh Law to deliver “big law” experience at small firm prices.   Before we dive into our conversation, […]

A cognitive bias by definition is a systematic error in thinking that affects how we judge the information we receive, and so the decisions we make as a result. We have that ability to create our own subjective reality based on our perception of the information input from the world around us. It is usually […]

OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years Marc and his team have been specializing in making brand change happen. They help organizations navigate through the journey of bringing their brands to life. VIM Group operates globally for large national and international corporations, with clients […]

In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.