As the calendar turns, most business advice leans hard into what you should do next. But the smarter question (and one every founder and VC should be asking)  is what not to keep doing, especially when it comes to brand strategy and the digital foundation of your company. A domain name is a strategic brand […]

For years, domain names have been treated like plumbing. Necessary, unglamorous and easy to work around. If the .com is taken, there is always a compromise – get a longer name, a clever spelling, a shiny new extension, or a few thousand dollars’ worth of SEO to smooth things over. Search engines didn’t care much […]

Your domain name is a powerful component of brand credibility and customer perception.

On March 15th, 1985, the first-ever domain name was registered, marking the beginning of digital real estate. 

A strategic-grade domain name is the rare web address that rises above the ordinary and becomes a strategic brand asset.

As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.

Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical.

We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.

Guilty as charted, I couldn’t help it! Hello and welcome to our guest, ChatGPT by Openai. See what it has to say about domains.

As you consider the cost of your perfect domain name, it’s important to think about the long-term value it can bring to your brand.