While we can’t necessarily take all the pressure of making a good choice away, we have put together some tips that may make your life a tiny bit easier.

If you have little to no idea how to do that however, we’ve got you covered. Here is your quick guide on transferring your premium domain name to your chosen registrar.

Mac Nagaswami had a vision for his startup. He had the conviction, he had the experience, there was only one part missing – the perfect domain name.

There are over 875 Jamba locations worldwide, making Jamba one of the most popular smoothie restaurants in the world. The company was founded by Kirk Perron, an avid cyclist and healthy-lifestyle advocate, who believed smoothies can be a healthy alternative to coffee. He was working at a Safeway supermarket when he came up with his […]

On February 4, 2004, Zuckerberg launched a site under the name “TheFacebook”, originally located at TheFacebook.com. Recognizing the need for a shorter and better domain name the company dropped the ‘The’ from its name after purchasing the domain name Facebook.com in 2005 for $200,000. The name used to belong to  About Face, Corp. at the […]

Founded in 2010, Uber was initially called UberCab. The name Uber comes from the German word meaning “above all the rest,” a quality founders Kalanick and Camp assigned to their brand. In 2010, the San Francisco Metro Transit Authority & the Public Utilities Commission of California ordered Uber to cease and desist. On the same day, Uber […]

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?