HeadlightsDepot upgraded its domain name from HeadlightsDepot.com to Headlights.com to match their vision of becoming the authority in automotive lighting.

Mac Nagaswami had a vision for his startup. He had the conviction, he had the experience, there was only one part missing – the perfect domain name.

Jamba Juice upgraded their brand to open horizons to more products added to their offering. The company secured the matching domain Jamba.com.

Was Facebook always Facebook? Find out more about the story of the brand and the domain names they own.

Did you know Uber was initially called UberCab?

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?

…and how to avoid them.