HeadlightsDepot.com upgrade to Headlights.com

HeadlightsDepot upgraded its domain name from HeadlightsDepot.com to Headlights.com to match their vision of becoming the authority in automotive lighting.

By Tatiana Bonneau 0 Comments 1 min read Continue reading

"Golden domain name" or when you really believe in your idea

Mac Nagaswami had a vision for his startup. He had the conviction, he had the experience, there was only one part missing – the perfect domain name.

By Tatiana Bonneau 0 Comments 1 min read Continue reading

JambaJuice.com upgrade to Jamba.com

Jamba Juice upgraded their brand to open horizons to more products added to their offering. The company secured the matching domain Jamba.com.

By Tatiana Bonneau 0 Comments 1 min read Continue reading

From TheFacebook.com to Facebook.com to FB.com

Was Facebook always Facebook? Find out more about the story of the brand and the domain names they own.

By Tatiana Bonneau 0 Comments 1 min read Continue reading

UberCab.com upgrade to UBER.com

Did you know Uber was initially called UberCab?

By Tatiana Bonneau 0 Comments 1 min read Continue reading

How did 2020 affect brands and branding

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

By Tatiana Bonneau 0 Comments 6 min read Continue reading

Our favorite ads for the holiday season 2020

2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]

By Tatiana Bonneau 0 Comments 4 min read Continue reading

How accurate are domain appraisal tools?

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. We will use the same domain name as an example to run […]

By Tatiana Bonneau 0 Comments 11 min read Continue reading

What makes premium domain names strategic assets?

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?

By Tatiana Bonneau 0 Comments 6 min read Continue reading

Previous page Next page