folder Filed in Domain upgrades
From to Elevating Brand Presence and Authority
By Tsani Gramatikova access_time 1 min read

Pura is a smart home company that integrates home air fresheners with mobile apps. They have designed an elegant plug-in device capable of holding two fragrances per dispenser. Users can create a scheduled release cycle to enjoy a multi-fragrance experience based on their chosen scents. The device supports both liquid-based fragrances and essential oils. Unlike other plug-in devices that continuously release scent, Pura’s device activates only when you are home and shuts off when you’re away.

The name “Pura” is likely derived from the word “pure,” reflecting the company’s commitment to creating a clean, fresh, and pure home environment. The company initially launched on Adding an action verb to the domain name helps companies find an alternative when their desired one is taken or out of reach, although words like “try” might sound a bit tentative and uncertain.

In 2023, Pura invested in the Exact Brand Match (EBM) domain,, simplifying their branding, making it more memorable and authoritative, and significantly increasing consumer confidence and loyalty. CVCV domain names are rare and exclusive, bringing a sense of luxury, trustworthiness, and solidity to the brand and reinforcing the company’s image as a premium and reliable brand in the smart home fragrance market.

In today’s competitive online market, choosing the right domain name is crucial for businesses. Contact us to protect your business from the consequences of a poor domain choice.

Other resources

branding business CVCV domain domain name domain names domains naming