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Securing a Strong Future: Rox's Upgrade to a Three-Letter EBM Domain
By Tsani Gramatikova access_time 1 min read

Rox, a San Francisco-based software startup, is dedicated to helping businesses secure and grow their revenue. The company enforces strong business continuity and information security practices, covering secure development, change management, risk assessment, access control, and physical security. Currently in the development stage, Rox is in the process of obtaining various certifications, like ISO 27001, SOC2 I and SOC2 II.

Launched initially under, Rox has upgraded to the premium Exact Brand Match (EBM) domain While the .ai extension is favoured by many tech startups due to its association with artificial intelligence and relative availability, it can become limiting as the company evolves and its market expands. Three-letter .com domains like are scarce and highly sought after, offering an unmatched level of prestige and memorability. 

For Rox, transitioning to such a premium domain underscores the company’s commitment to excellence and reliability, enhancing the trust and credibility of the brand—key factors in an industry where confidence and security are paramount. 

Investing in is a clear statement about Rox’s dedication to protecting customer data with both advanced technology and a strong, easily recognisable brand identity.

Rox's Upgrade to a Three-Letter EBM Domain

A premium domain name is a valuable asset that can help your business stand out from the competition. Contact us today to learn more about premium domain names and how they can help your business succeed.

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