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XpertHR Rebrands to Brightmine: Illuminating the Way to Brighter Business Outcomes
By Monica Stankova access_time 2 min read

XpertHR, a global provider of people data, analytics, and insights, rebranded to Brightmine in April 2024. With over 20 years of experience in legal and compliance services, Brightmine is poised to address market needs through its unique combination of the industry’s most up-to-date data sets, AI-enabled technology and trusted HR expertise. This combination is designed to empower HR professionals at over 10,000 global organisations with the insights and guidance necessary to enhance business outcomes.

The workforce has undergone a transformational shift in the past five years, requiring businesses to become more adept at navigating regulatory, social and strategic workforce decisions. Organizations are growing increasingly aware of the need to show business value from the HR function, demanding clear data-driven decision making and new approaches to enhancing the employee experience, risk management and talent strategy. As the workforce evolution continues, Brightmine will partner with HR leaders to illuminate the way to brighter business outcomes.

Scott Walker, CEO of Brightmine

The previous name, containing “HR,” might have restricted the company’s perceived scope of services. The new name, Brightmine, offers greater versatility and avoids confining the company to a specific sector.

Alongside its rebrand, the company also secured the Exact Brand Match (EBM) domain, Acquiring this domain is essential during a rebranding phase as it facilitates a seamless transition for current clients and partners, reinforcing the strength and recognition of the new brand identity.

XpertHR Rebrands to Brightmine

Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.

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