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150+ HR Companies and Their Domain Name Choices
By Monica Stankova access_time 13 min read


The human resources (HR) industry has witnessed significant evolution over the last few years. The traditional HR model, characterised by manual processes and in-house operations, has given way to more dynamic and digital methodologies. Today’s HR companies are not merely focused on managing administrative tasks; they are strategic partners in workforce management, contributing to the overall growth and success of an organisation.

HR Companies: The Strategic Business Partners

HR companies are integral to businesses, providing an array of services that range from recruitment and training to employee benefits management and compliance assistance. They guide organisations in managing their human capital effectively, ultimately contributing to the company’s competitive advantage.

HR firms help businesses recruit the right talent, develop employee skills, define roles and responsibilities, set expectations, and create a conducive work environment. They also ensure that the organisation complies with labour laws and other regulatory requirements, mitigating potential legal risks.

The Digital Transformation of HR

Artificial Intelligence (AI), Machine Learning (ML), and big data analytics have become the pillars of modern HR operations. These technologies are employed for tasks ranging from talent acquisition to employee engagement, performance management, and predictive analytics. They enable HR companies to analyse vast data sets, identify patterns, make accurate predictions, and drive informed strategic decisions.

The Future of HR Companies

As workplaces continue to evolve, HR firms need to stay abreast of the changing needs and expectations of both employers and employees.

One emerging trend is the increasing focus on employee wellness and mental health. HR companies are expected to play a significant role in promoting a healthy work-life balance and providing support for mental well-being.

Another trend is the growing importance of diversity, equity, and inclusion (DEI) in the workplace. HR companies will need to develop strategies and programs that foster a diverse and inclusive culture, thereby enhancing employee engagement and productivity.

HR companies are evolving at a rapid pace, driven by advancements in technology and changing workplace dynamics. As strategic partners, they play a crucial role in shaping the future of work, enabling organisations to manage their human capital effectively and build a competitive edge. The successful HR companies of the future will be those that can adapt to these changes and continue to provide innovative and effective solutions for businesses.

Examining the Naming Strategies of HR Companies

HR companies have to consider various factors when it comes to choosing a name that will resonate with their target audience and effectively convey their offerings. Some opt for broad, all-encompassing names that showcase their comprehensive HR solutions, while others go for specific names that highlight their niche within the industry.

In this article, we will delve into the strategies employed by some of the most successful companies in the industry, examining their choice of name and domain. By exploring these choices, we aim to uncover how they have influenced brand perception, target market appeal, and overall positioning within the competitive HR landscape.



Deel is an innovative and comprehensive HR platform designed to cater to the needs of global teams. It simplifies every aspect of HR management, from culture and onboarding to local payroll and compliance. The business serves over 15,000 customers, ranging from SMBs to publicly traded companies, in more than 150 countries.

In May 2022, Deel announced a $50 million funding round, which boosted the company’s valuation to $12 billion.

Interesting fact

In an interesting twist of fate, Deel was born out of a common problem observed by its Co-Founders, Alex Bouaziz and Shuo Wang. Both MIT graduates of 2014, they observed a recurring issue among their peers – despite their high qualifications, many faced obstacles in securing well-paid jobs due to visa constraints and labour laws in foreign nations. Recognising this widespread problem, the entrepreneurial duo conceived Deel with a mission to dismantle hiring borders. Their vision was to empower companies worldwide to broaden their hiring horizons, thereby granting individuals everywhere the chance to seize new opportunities, regardless of their location.

Based on who you are, what you can do, you should have the best opportunities. Not being born in the right country should not be the reason why you don’t get to work for the best companies in the world and have the best potential life and career. So for that, we could solve that. And eventually, that led to creating Deel and what it is today.

Alex Bouaziz, Co-founder and CEO of Deel

The business initially operated under the domain but later acquired the exact brand match domain While it is common for startups to add words to a domain name when the exact match name is not available, this can sometimes lead to confusion among customers or leaks of traffic and emails. The benefits of moving to an exact brand-matching domain name can be significant and can help a business establish a stronger online presence and reputation.

Deel is an innovative and comprehensive HR platform designed to cater to the needs of global teams.


Gusto’s comprehensive HR platform streamlines payroll management, benefits, human resources, and integrations for employers and employees in the US. The platform offers a range of health and workers’ compensation benefits, including medical insurance, commuter benefits, 401(k) contributions, workers’ compensation insurance, time tracking, and more. Employees and contractors can access their pay stubs, payroll forms, personal details, and pay statistics. Gusto provides secure and reliable support services, including federal forms filing and tax payment management.

In May 2022, the business announced a $55 million Series E funding round, raising a total of $746.1M over 13 rounds.

Interesting fact

Did you know that Gusto was actually founded in 2011 under a different name? That’s right! The company started its journey as ZenPayroll, with a primary focus on making payroll processing easier and more efficient for businesses. The founders Edward Kim, Joshua Reeves, and Tomer London soon realised their platform had the potential to offer much more.

In 2015, the company underwent a significant transformation and rebranded itself as Gusto. But why Gusto, you might ask? Well, Gusto is a term that refers to enjoyment and enthusiasm in doing something and better reflecting the company’s vision and mission.

Our new name Gusto was inspired by our customers and their teams who show courage and passion in the work they do every day. When you work on something you care about, with people you enjoy spending time with, it’s an amazing feeling. That energy. That oomph. That’s Gusto. We believe everyone has the potential to feel this way at work.

Josh Reeves, CEO and Co-Founder of Gusto

Along with the rebrand, the company secured the exact brand match domain name, signalling authority and trust – fully aligned with their positioning.

Gusto's comprehensive HR platform streamlines payroll management, benefits, human resources, and integrations for employers and employees in the US. is the ultimate destination for HR professionals. As the largest global social network for HR, it’s dedicated to maximising the potential of HR professionals and creating informed workforces. The company offers a wealth of resources to support education, career development, and compliance, including research reports from the HR Research Institute, annual webcasts, certification exam prep programs, and more.

We see a world in which every HR professional has the education, skills, competencies, tools to be able to measure their impact in creating organizational value and inspired workforces. team

Interesting fact

Debbie McGrath, a seasoned HR expert, established in 1999. Today, it serves as the leading resource for over 2 million HR professionals, offering an extensive range of tools, training, and content to help them advance in their careers. Before creating, Debbie founded The CEO Group, which was acquired by the Washington Post in 1998.

The company is the proud owner of a distinctive and invaluable asset, the two-letter .com domain name This type of domain name is exceedingly rare and, thus, highly sought after in the market. With a mere 676 possible two-letter .com domain names in existence, each one is a unique digital asset with immense potential value.

The market’s high demand for these unique domain names comes from their ability to convey instant recognition and legitimacy, making them an attractive investment for businesses. A two-letter .com domain like is particularly significant in the human resources industry, as it directly aligns with the industry’s commonly used acronym.


Eddy is an all-in-one HR suite designed specifically for local firms. With Eddy, businesses can efficiently hire, onboard, manage, and pay their employees through a single, easy-to-use software platform, removing the usual HR headaches and promoting a more effective workflow.

Interesting fact

What do professional basketball and HR software development have in common? More than you might think, thanks to Travis Hansen. After retiring from a successful basketball career in 2011, Travis found himself in an unexpected arena – the world of human resources. As he ventured into founding small businesses and investing in others, he quickly realised the complexity of HR and its significant impact on business success.

Despite trying countless HR & payroll solutions, Travis found that none of them quite fit the bill. So, in true entrepreneur fashion, he decided to take matters into his own hands and build software himself. And just like that, Eddy was born.

The best companies know that their people are their most important assets and they invest in helping them excel. No matter the industry, the key for building a healthy, enduring business today is building an A+ team. 

Eddy’s team

Eddy initially included “HR” in its name and used the domain, but the company later upgraded to

Eddy is a British-origin gender-neutral name meaning “rich in friendship” or “wealthy friend.” This choice of name aligns with the company’s mission of being a reliable, friendly, and invaluable partner to businesses in managing their human resources.

Eddy has been included in our recent report on the use of personal names as brand names. The report highlights the benefits of using a personal name as a brand, such as building trust, creating a more personal connection with customers, and giving the brand a distinct character and authenticity.

Eddy is an all-in-one HR suite designed specifically for local firms.


Insperity is a leading provider of human resources and business optimisation services with a rich history dating back to 1987. Their comprehensive suite of services includes everything from recruiting and employment screening to retirement planning and business insurance. In addition to these offerings, Insperity also provides cutting-edge technology services to help businesses manage their performance, expenses, time and attendance, and organisational planning.

Interesting fact

Insperity was originally founded under the name Administaff. In 2011, the company changed its name to better reflect the comprehensive nature of its services and break free from the constraints of its previous name, which had connotations with temporary staffing.

The reason for the rebranding was partly because of the limitation of the old brand. Administaff had a connotation of being in the temporary staffing business, which we never were, and we found that it limited our ability to get in the door because people presumed that was what we did…So we needed kind of a bigger vessel, something that could really allow us to extend our competencies into other product offerings and into other markets.

Paul J. Sarvadi, Chairman and CEO of Insperity for Smart Business

The name Insperity is a creative combination of words “inspiration” and “prosperity” which reflects the company’s mission to help businesses succeed so communities prosper.

We chose the word ‘inspiration,’ which is so important in entrepreneurship — having that inspiration about a new product, a new service or a new company to provide an improvement in the marketplace, that particular inspiration in the business owner — and the desire to find ‘prosperity,’ not just financially but to be successful to achieve, to create.

Paul J. Sarvadi, Chairman and CEO of Insperity for Smart Business

Insperity can be found on their exact match domain name One-word .com domain names tend to be more effective at attracting attention and encouraging users to take action compared to domain names that are longer or more complex. These types of domain names are often easy to remember and can be quickly typed, which enhances the user experience and increases the chances that users will visit the website.

Insperity is a leading provider of human resources and business optimisation services, with a rich history dating back to 1987.


The .com domain extension is the preferred choice among companies in our list, with 146 out of 155 companies securing a .com domain name. This widely recognised and trusted extension makes it an ideal choice for businesses seeking to establish their online presence. The .com domain has dominated the internet for decades, and customers instinctively trust it, giving companies that use it a competitive advantage.

HR Companies and Their Domain Name Choices

117 companies on the list secured exact brand match domain names for their brand presence online. Having an exact brand match domain name is a great approach to building trust and credibility online, which are essential for making lasting connections with customers and gaining an edge over the competition.

HR Companies and Their Domain Name Choices

Dashes are used in 8 names on the list. Adding hyphens is not advised since it adds complexity for consumers who frequently overlook it while typing in a domain name.

HR Companies and Their Domain Name Choices

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

Other resources

Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.

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